may just look beautiful. The chance that everyone can see in the business is probably no longer a good opportunity. A popular saying in the industry is that only 1% of the successful entrepreneurs are entrepreneurs. But if you take this data to persuade a young person who is planning to devote himself to it, it will be invalid.
courage is the gift of young people, whether it is opportunity or not, but it is still necessary to remind that we must find the right direction.
- editor's
a game revitalize the company, won a lot of angel investment, his strategy is to find the right direction, intensive farming.
"although it is only a small stone, it is the supporting element of the whole building structure, without it, the whole structure will collapse." At the time, Wang Gaonan and his partner chose the name "vaulted stone" when it was named for the newly established mobile game company, meaning that the company would be a stone of the industry's unshakable vault in the future.
this is a company that is less than a year and only a dozen young people. At present, the company has only one product - "kill 2014 football giants plan", but they rely on this game to achieve profit, maintain the normal operation of the company, and get a lot of angel investment. For the current success rate of less than 1% of hand travel entrepreneurship, they are lucky enough.
Wang Gaonan adopted the strategy of finding the right direction and intensive farming.
2012 in September, Wang Gaonan received a master's degree in industrial engineering in the United States, preparing to return to the game industry. According to the plan, he is going to work in a game company for one or two years, and then he will learn to learn from the experience of a large company. However, in early 2013, he had not been able to sit still for half a year. Because this time, the mobile game market growth speed, beyond his thought, if the original plan, may be a bad opportunity, must find a way to start a business as soon as possible.
after a study, combined with his own experience for half a year, Wang Gaonan judges that he is weak at present. If you find a hot direction, such as a game of hot themes like the Three Kingdoms, it will face cruel competition and a small victory. Lenovo will hold the world cup in 2014, while China has nearly 23 million football fans. He has decided to make a football game with time windows. At that time, such mobile games on the market were rarely successful.
the direction of entrepreneurship is lacking, especially for people who know both games and football. At this time, he thought of his high school classmate Zhao Jianbo, a crazy football fan. Zhao Jianbo's accession enabled Wang Gaonan to have full confidence in the content of the game. He also has a clearer definition of the game: locating the target group as a football fan, making a professional card game.
"in order to make the game more professional and more detailed, we have paid a lot of time and human cost, for example, we plan to use 5 people, other phase of the entrepreneurial team, usually only two people. We have integrated many thoughts, experienced many traps, and then jumped out and repeated. Shen Wulin, one of the founders of the company, said.
now, Wang Gaonan has a habit. Whenever he sees a mobile game of football or basketball, he quickly downloads his mobile phone and studies on the side of the game. The science of engineering, he has a very harsh requirement for the major: all the values in the game are clear, to match the football facts, every goal in the game must be justified.
this rigor has also brought him success because he is more professional than the game of the same kind, and his players are very sticky, and they are willing to spend money to experience this more professional game. This also gave him the confidence of channel promoters and investors.
"martial arts recruitment is easy to learn, but the road is not easy to practice, business is a self-cultivation process"
compared with Wang Gaonan's company, Hu Bing's Beijing has love interactive company, although it has not been established for less than three years, but has been in the industry a little reputation, the company has more than 200 employees, the number under the flag has a number. Popular games, some games have reached tens of thousands of yuan monthly water revenue.
although the company has achieved little, CEO (CEO) Hu Bing still regards the company's development phase as "rapid growth", focusing on the transition to mature companies. During this period of growth, Hu Bing still kept the passion of starting a business in the long run, and worked overtime until late at night. The interview time agreed with reporters has also changed several times and finalized at 10 on Sunday evening.
talk about what qualities the entrepreneur needs most. Hu Bing answered without hesitation: dream! "Dreams are things that make you think of excitement and sleep." Hu Bing said, when he started his own business, no one invested, "about 10 days a month to borrow money", the office is also borrowed from the basement of his own graduate tutor company. "It was a very crazy state and a very beautiful thing to think about the project day and night."
Hu's dream is to become a successful Internet entrepreneur in the tide of Internet. This has not wavered since he started the software studio in University. To this end, he disobedient to his mother's desire to find a stable job, give up the opportunity to work in Accenture without graduating from graduation, resigned as the chief operating officer of a game company... Finally, in the summer of 2011, the company was set up.
but without dreams, nothing can be done without foolhardy. Hu Bing confessed that the two years as the chief operating officer of the game company was a start - up education period for him. "When you come to the company, it's time to catch up with social games." As the first chief operating officer of the company, he took part in the whole process of starting the game from start up to online, equivalent to "participating in entrepreneurship".
"if I hadn't studied for two years, I couldn't have made the company so fast." Hu Bing said that the two years brought him a deep understanding of the game market and a clear judgement. In 2011, according to Hu Bing's judgement, the tide of social games has gradually receded to a stable stage. He decided to leave the company to find new waves. This new wave is mobile games.
from the start of the start of only two people, to the current development to more than 200 people, Hu Bing's company has been free of money and manpower, his next step is to build the company into a mature, standardized and efficient enterprise. "Now the company is" after 85 ", regardless of the maturity of the organization or the maturity of each individual will take some time. Hu Bing said that the mature companies that they understand should have the core elements of modern management, that is, the mature organization structure, the management mechanism, the decision-making mechanism supporting science, these are the direction of his current efforts.
"a successful entrepreneur is not a martial arts problem at all, but a Taoist issue. It is a question of self discipline. Wushu tricks are easy to learn, but Tao is not easy to practice. Entrepreneurship is a process of self discipline. Hu Bing said that in order to realize his dream, he still needs to spend a lot of time to practice and achieve self leap.
How can a small entrepreneurial team win? Creative, positioning, team, love, the same as
Hu ice calculation, from the Internet through the Internet to earn the first money to now, the past 10 years, from the start of the game started to now, has been the past 5 years, from the establishment of their own game company to now, has also been 3 years; accompanied by the past 3 years; accompanied by the past, has also passed for 3 years; accompanied by the past, has also passed for the past 3 years; accompanied by the past, has also passed for 3 years It is a clear understanding of young people who are less than 30 years old to start their own business together.
hand tour market competition is fierce, the game company giants have strong financial resources, top technical personnel, mature management system, how can a small entrepreneurial team win the tiger's mouth?
the love of the movie is like making a game with a movie. "Doing a game is essentially similar to making a movie. It's a creative industry. When you simply evaluate a movie, you can't just look at the size of the movie. A small team is likely to make low cost but nice movies." Therefore, competition between small companies and large companies is actually achieved by originality. "
Wang Yipeng and his land alliance team is a footnote. When they designed their first game "fingertip Parkour", they didn't even think about going to start a business. They took part in a game design competition held by NetEase, and didn't expect to create a high download rate with unique originality, once in the apple App Store. The top 200 on the software store.
"the cruelest point in hand travel industry is that product upgrading is very fast and competition is fierce." Hu Bing said that mobile games are still in a stage of barbarism. For those small entrepreneurial teams, to survive, we must seize the uncertain opportunities of the barbaric growth, and rely on new ideas to find the direction for the product.
in Wang Gaonan's view, good ideas also include the positioning of products. The most technical part of hand tour entrepreneurship is positioning the product. This is a matter of life and death. If the location is biased, the consequences are very serious. " Therefore, how to skillfully avoid homogenization competition is also a creative thinking.
has the creativity and the direction, also must create a good team. Hu Bing jokes that the love in his company's name is related to his team concept. In his statement, "love" contains two layers of meaning, the first is that the team should have love for the game. If you do not love the game, there is no passion for the game, and it is difficult to win the heart of the player. The second is to love the team partner, it is not easy for everyone to start a business. We can unite and forge ahead.
"actually, playing games is a very happy thing first." The Internet is so large that it is the most fun to play games. Hu Bing joked that from the game making, human drillings may be the beginning of a game. By now, the game is essentially so much, and now the job is to repackage these things. "Our ultimate dream is to create some new things, if we can do it." And there's no regret for that. "
"the dome stone game is at the present stage of the Red Sea in the hand tour market, but it is just a tiny leaf boat, but we hope to continue to launch high quality original products and eventually become the unshakable vault in the huge Chinese hand tour market system." Wang Gaonan, a fledgling old man, is not so ambitious as Hu Bing is.
, for Wang Yipeng and his land alliance, who have just launched their own entrepreneurial ideas, these dreams still have some "luxury" for them. In the brutal market of hand travel, they are still ignorant of thorns and garlands on the road ahead. To support them, perhaps as Hu Bing said, playing games is a happy thing.