2014 graduate of the Sichuan Fine Art Institute photography department, graduating from graduation so far Only half a year's time, but by selling her own independent design or two alterations of clothing, the monthly turnover has exceeded twenty thousand yuan, making a profit of over 10000 yuan. Lin Kun said the project has won a special prize for the fourth Chongqing college student entrepreneurship competition. At present, she is ready to take an independent brand route and make a high-end custom dress.
plan to take the high-end custom route
Lin Kun said, at present she opened in the store in the Sichuan and the United States, 70% of the goods were redesigned after two designs, or simply her original design. On the supply side, these clothes are from Guangdong's many clothing manufacturers, the quality of Customs products, but the style is outdated and over season. Lin Kun's task is to transform these outdated clothes into fashion, such as making long bills short or adding small ornaments on clothes.
in addition to the two transformation, Lin Kun also plans to create its own independent brand and take the high-end customization route. To this end, Lin Kun has convened more than 10 students in the school of clothing design, combined with the requirements of customers, to carry out independent design, and then delivered to Guangdong manufacturers to use high-end fabric production.
Lin Kun says the inspiration comes from when customers come to the door and sometimes mention that they want a dress like a dress, but never find the right one. It made her think that if a design team specially designed the drawings for the guests, then it would be very attractive for them to be made by professional manufacturers.
7 months ago still stall
2013 June />2013, Lin Kun only in the university city night market selling their own two design and modification of clothing, in June moved into the micro enterprise garden in Sichuan, the store wardrobe decoration, she and the partners themselves completed. In the first month, the turnover was more than ten thousand yuan, but after the summer vacation of the university towns, business immediately plunged into a low ebb.
at that time store underwear hoarding, funds can not flow, to this end, Lin Kun launched a free city photography online activities, taking advantage of the professional advantages of the students of their own photography department, free of charge for participants to take photos of the activities, the premise is that participants should wear clothes in her shop. Lin Kun said that the final event attracted more than 100 people to sign up, not only to enhance their popularity, but also to sell more than two thousand or three thousand yuan of clothes.
is ready to hire WeChat operating team
to review the entrepreneurial experience, Lin Kun said, his family is doing the clothing business, and has not agreed to her business. In the shop turnover difficulties, or too much time, she also wanted to give up. But she feels that selling clothes designed by herself is not only a business, but also a shared idea. Today, about 70% of the businesses in the store are repeat customers or acquaintances.
looking forward to the future, Lin said, in the past two years, the University City has opened a number of similar style clothing stores, coupled with the competition of numerous Taobao stores with very low prices on the Internet, which has determined her determination to have an independent design brand. In the future, she plans to hire a professional WeChat operation team to combine the entity store and the online operation. In the future, the turnover of the online store will account for 40% of the total turnover, and the entity store has more display and experience.
outdated clothes to transform
clothing material, cotton linen, wool clothes are better changed, because the material is hard, compared with the snow, lace, silk and other clothes is more difficult to change. In addition, from the size, the larger size clothing is also better, because more cloth can be used.
version changes, the most common is lengthening and shortening. Lengthen, for example, in the shirt, T-shirt can splice cloth, chiffon and other accessories to make a dress, shorter version of the smaller requirements.
icing on the cake, lace, hair ball, embroidery and other accessories are used in the original style of simple clothes, mostly for jeans and T-shirts.
clothes that are hard to be reformed are mostly soft fabrics such as chiffon, lace, or clothes that are too small and too outdated. For the former, some useful parts can be cut and spliced into other clothes. For the latter, such as a shirt with a small size, T-shirt can be opened and made into pillows, cloth bags and other daily necessities.
what should we do in the outdated and old clothes at home? Lin Kun said that the styles of clothes are various, so it is difficult to enumerate them. She has some ideas for your reference.