Annual sales of 80 million graduate Taobao shopkeepers: Entrepreneurial pressure is great enough to jump into the river.
source: new network Author: Zhao Xiaoyan
new network Hangzhou July (reporter Zhao Xiaoyan) wearing skull ring, a little black fat In white T, in the office of the 5 building of the Binjiang Tueson Science Park in Hangzhou, a reporter saw the Hangzhou Dianzi University (admissions office), a master graduate of the Hangzhou Dianzi University (admissions office), a large shareholder with a turnover of more than 30 million Taobao stores, who can sell more than 10 outdoor items a year. At the same time, he is also the head of the other 50 million Taobao outdoor stores.
relative to the same job finding graduates, Ning Pei Ran is looking for boss of employees. The school also recommended him as a typical entrepreneurial model to reporters. However, according to Ning, because he could not deliver his thesis, hang electric did not give him his degree certificate.
for Taobao to quit school, play Halley, graduate early marriage, hoping to earn 20 million before the age of 30 to retire. Mr. Ning's resume and outside look a little unruly, but the shop owner, who sold out the outdoor products, said he had experienced too many failures on the Taobao road. In the summer of leaving school to start a business in Yiwu, the pressure was great to jump to the river.
to break up a business to do Taobao has been sealed
2010, after a few months "struggle", a graduate student of this school based professional teacher of Hangzhou Dianzi University. Before that, he was a teenager playing computer games every day, because he could not graduate from the undergraduate course. But the examination of the research, the problem will be solved.
in the summer of graduate students, he went to a friend's home in Yiwu to work, and at the beginning, it was a mix of things, everything was done, and an e-commerce channel. At the beginning of
2011, the first semester ended, and Ning Pei ran decided to drop out of school to make a Taobao store in Yiwu. "At first, I didn't want to drop out of school, but people couldn't handle two things at the same time."
chose to drop out, as Ning Pei ran said, which probably stems from the stimulus a few years ago. He once met a Taobao shopkeeper selling women's clothing, a piece of clothing more than 100 yuan, a month sales volume is more than 3000, one month profit is thirty thousand or forty thousand. "If I don't know how to buy a house in Hangzhou for a few thousand dollars a month, the stimulus is too big for me."
with the help of a friend, ningpei found a supplier of underwear manufacturers, rented a farmer's house, and started the world - oriented underwear business with her girlfriend.
with a month of smashing and signing of the promotion fee and their continuous set of key words, as well as Yiwu convenient delivery channels, ningpei lingerie shop soon has four thousand or five thousand income per month.
in the six and July of that year, Ning Pei ran felt that the business was basically stable and was inconvenient in Yiwu, and then returned to Hangzhou.
but in September, his underwear store was closed because the product was three products. At that time, his underwear store had a net income of $10000.
in order to do the underwear business, he borrowed 200 thousand out of his home, this store, and he pressed 100 thousand of the stock. "Those underwear are still in my mother's mother's home, and they wear our underwear in the village." After that, Ning is like talking about a joke. But at the time, he had not yet returned, but also a loan from BMW.
soon, Ning Pei ran to find a home to make a net sale for a down garment manufacturer, and later to make a net sale for a bottompants shop.
2013 throughout the summer, Ning Pei ran underwear shop is in preparation, no business, the situation is quite embarrassing. Ning Pei Ran's mother was crying at this time to call her son, hoping that he could go back to school, "to give everything and how much money to give." As long as I go back. "
experience in the summer of the muggy and entrepreneurial depression, Ning said that the pressure to jump to the river at that time, "real pressure is very big, see the Dongyang river is too smelly, no jump." Ning Pei ran with his unique humor, understatement of the difficulties of entrepreneurs.
transfer comes from November in 2013, and the Bottled bottled shop has finally broke out. In November, a single month sold millions of yuan, and Ningbo was paid tens of thousands of dollars. "It was a job at that time."
soon, because of different ideas, he quit from the bottom pants shop.
for a long time, is it really a failure to stop studying and start a business?
Ning Pei Ran's answer was mixed. Then he added that the most important thing in 20 is not money, but time and energy. "Men are afraid of being in the wrong direction. If they invest their time in a wrong industry, it will be very troublesome."
after selling 80 million yuan outdoor products
underwear a year, Ning Pei ran into the outdoor industry soon. At the end of
2012, the head of a Shandong fishing tackle company found Ning Pei ran. Two people were doing underwear early, because Tmall's new business meeting met.
at that time, Ning Pei ran had spent all the money he had made before. He needed credit cards to fuel the car. He quickly talked with the fishing tackle manufacturers, and the two sides agreed to divide them into proportions.
the cash - strapped Ning is still a bit of a big pen. The picture of the online shop must be asked to do by the Olympic team. "The manufacturer does not agree. I later raised money to find the students in the United States." It took forty thousand. "
plus a variety of promotion, a month later, the outdoor store business began to pick up. "The promotion of advertising fees was also thousands of thousands of investment at that time.
2013 in March, monthly sales of fishing tackle shops reached about 1500000 yuan, and rushed into the top ten of outdoor industry.
"at that time, the top ten were northface famous brands, squeezed in, feeling too cool." Mr. Ning said.
at present, Ning Pei Ran has established an e-commerce company with the manufacturer's boss, Ning shares 51%, and has become a major shareholder.
Ning Pei ran, vigilant against changes in sales volume is daily homework. "If you sell 10 items on the first day, you do not pay attention to it, you will not pay attention to 8 days in second days, and you may sell 6 items in third days."
now, Ning Pei ran requires every shop to use a job log software to assign tasks to different departments. "Finishing a tick is very efficient."
in addition to focusing on sales, Ning Pei will also look at customer service and customer chat records, and sometimes serve as customer service. Every day he pondered how to tie up the products to the best interest.
the first outdoor shop in Hangzhou, a camel agent outdoor brand also found Ning ran, let him in charge of the two independent outdoor brand Taobao operation. "Outdoor is hard to do. After all, the suit is almost the same. The main reason is that the company has enough economic strength, and the second is that the boss is very sympathetic to the cause.
locomotives: to earn enough for 20 million to retire
to work and to be born in 88 years, he said that the work was liberated, but he thought the work was happy, and it would be satisfied if he could subvert the industry. "I don't ask myself very well. When I was 30 years old, I earned 20 million enough to buy a seaside villa and ride Halley every day." The dream of
seaside villa has not been realized yet, but Ning Pei ran owns 2 Halley, a herdsman and BMW a few years ago. It has cost about 3000000 to buy a car alone.
reporters ridicule, in this way of consumption, even enough to earn enough 20 million?
"I was afraid of it before. Now I think it's a compensation mentality. It will be better later." Ning Pei ran said that enough to live up to 20 million of the bank's income.
in fact, the family is not so poor, the father of Nanjing is a local middle school teacher in Jiande, and grandma and Grandpa were professors of the Xi'an Jiaotong University, now living in the United States.
Ning Pei ran said that parents at home were open-minded. Except for that summer in Yiwu, parents decided not to meddle in their own decisions.
"my parents' greatest help to me is to see a different world from my childhood. When people look at domestic animations, I have a chance to see Hollywood." Ning Pei ran said, Taobao shop font layout design, creative typesetting, a lot of things to do on their own, mainly because of childhood contact.
although the business is successful, but 4 years ago, because of the lack of a degree certificate was forced to take a graduate study (micro-blog), this season because the graduation paper can not be made, again did not get the degree certificate.
the contradiction between entrepreneurship and education, Wu Xiaoying, Minister of propaganda at Hangzhou Dianzi University, expressed her personal view. "Life is not a hero of education. Jobs has also dropped out of school. The school respects the individual development of the students and respects the choice of the students' way of life."
but she also stressed that this is not suitable for everyone, not universal promotion, or full time education and social work.