Girls sell sanitary napkins to boys' dormitories, and gift boxes are also packed.
Writing: Nandu reporter gold can be a correspondent Liu te Ouyang into Tong Tong
recently, Central South University, Hubei, three senior male boys They sell their sanitary napkins and are laughed at by their classmates as "uncle in China". In August 2012, Diao Xin, a girl from Guangdong University of Foreign Studies, set up a Lolita sanitary towel store in the dorm. For more than a year, she developed a team of 10 people from one person's single work (including 2 boys), from 700 yuan to 60 thousand yuan in sales, and he sold sanitary napkins from abroad to a wide range of Chinese medicine. To a lot of boys' orders.
the original intention: buy sanitary napkins do not want to be seen
"some girls in the supermarket when buying sanitary napkins in the supermarket, fear of being discovered by acquaintances, especially for fear of being seen by boys, how embarrassing it is." Mr. Diao, the founder of Lolita and a graduate student in the Department of finance, said that she had been puzzled by the problem. In the summer of the summer, an idea suddenly came out when she went to the supermarket. It's easy to go out.
say dry, 31 big school, she took from the cost of life saved 700 yuan, bought three brands of sanitary napkins, in the dorm officially started sanitary towel monopoly.
Diao said that the source of her goods came from the regular marketers of all the big brands, by way of door-to-door sales and leaflets, and gradually opened the source, and the brand of sanitary napkins began to diversify. "Now almost 90% of the girls in the world know Lolita." Now she has sold sanitary napkins from the south campus to the north campus, and the Canton TCM doctor has developed more than 500 members.
transition: selling sanitary napkins
in boys' dormitories, in order to increase sales, Diao Xin also sold sanitary napkins into boys' dormitories. She thought that in the early September of each year, the freshmen's military training would bring discomfort to the military posture and step shoes, and the sanitary napkins could play the role of thickening breathable insole. "Although making insoles with sanitary napkins is an open secret, most of the boys are embarrassed to go to the supermarket to buy them."
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then, she knocking on the door of every freshman's dormitory, "although some boys are on the upper body, I am again It is to sell napkins, each other is a bit awkward, and some boys will refuse directly. But after using it, some of them call each other for a few days to buy it. That month, she sold a total of more than 300 yuan of sanitary napkins to freshman brother.
March 7th, is the girl's day in Colleges and universities, Diao Xin also seize this opportunity to sell to boys, and even launch a sanitary towel box, let the boys write down the warm words: "we want to protect you day and night, but sometimes, only it can guard you." Again as a gift to the heart of the sister.
now, Lolita sanitary towel franchised shop has developed into an entrepreneurial team with 10 students in school. Some people are responsible for financial, market, public relations and other work. They also participate in various entrepreneurial competitions and win awards. The shops have also moved from dorm to foreign students' Pioneer Park and have an independent facade. In addition, they also recruited salesmen for outside and outside students, providing part-time jobs for their younger brothers and sisters.
although using sanitary napkins to make insoles is an open secret, most of the boys are embarrassed to go to the supermarket to buy them.
- Diao Xin