reporter Wu Jinbiao
selling vegetables and unloading goods The phone was broken down on the screen. Reporter Wu Jinbiao shot
selling hot celery at that time.
"after a hard year, we expect the celery in the year to sell for a good price, but I didn't expect the harvest to be productive." As the Spring Festival approaches, 120 thousand kg of celery in the East Village of Ma Mu Chi Village in Yinan county has been unsalable, which can be a great worry to the vegetable farmers. Hou Helei, the assistant of the village and village official, Hou Helei issued the information through the micro-blog. After the media reports, the celery was snapped up and caused a little sensation in the local area.
celery is unsalable, the village opens the "vegetable selling conference"
La month twenty-eight, Yinan Dong Liu Gou Village university student village officer Hou Hei is still busy living in the hometown of the home old house. The boy who was born in 1990 has served as an assistant to the village secretary since August 2013. He has just passed half a year and is the only village official in the village.
the cellphone when loading and unloading celery fell on the ground screen and broke, but this broken phone has been connected to the villagers in the last few days: "I brought you a belt from Qingdao, are you in the village?" Give it to you. " "I have some celery here, and you can come whenever you like."
Dong Liu Gou is a common village in Yinan County Ma Chi Chi Township. Many years ago, the villagers spontaneously built the greenhouse. The celery and cucumbers planted in the village were very famous in the local area. Every year when the celery harvest season, there are nearby village small traders to come to buy, the celery of the villagers is not worried about sales. From the end of 2013 to the beginning of 2014, the situation turned sharply, and the price of celery fell to 0.5-0.7 yuan per jin of 1.5 yuan a Jin a year from the previous year.
"the weather is warm and celery grows well. I expected to sell more money. I never thought anyone would come to collect it." Seeing that 8000 pounds of celery in his family will rot in the field, Gao Wenyong, like other vegetable farmers, is as anxious as an ant on a hot pot. Everyone counted, at least 120 thousand jin of celery. What about
? Is it so good that celery is so white and rotten in the ground? On the evening of January 4th, at the initiative of Zhang Jian, the first Secretary of the village, the two members of the village committee and the representatives of vegetable growers came together to set up the first celery conference. "I think we should contact previous vegetable vendors", "I think we should go to Linyi supermarket to ask", "no, it's cheaper to deal with it." Villagers and village cadres are "swords". After the
meeting, Zhang Jian, the first secretary in the village, found Hou Helei. "Can you broaden your mind and try micro-blog to sell vegetables?" Zhang Jian's words woke up the "90's" Hou Hou Lei. In the early January 8th, Hou Helei issued the first micro-blog in the first morning of the "@ East Willow celery" in the early January 8th: "a large number of high quality celery in the village of Dong Liu Gou, Yinan County, can not be sold, and the farmers are faced with the risk of being unable to recover the cost." Support the various businesses in Yimeng old district and let love flow in this hot land. Interested parties please call WeChat or call me. I am Xiao Hu, a university student village official.
micro-blog for help, 120 thousand kg celery 11 days to sell
as long as we can surf the Internet, Hou Lei is concerned about micro-blog's dynamics. But one day passed, and the two day passed without any news. Just when Hou Helei was about to give up, there was a turning point. On the evening of January 10th, Hou Helei received a call from a person in charge of a company in Hedong District of Linyi. The phone said, after seeing micro-blog understand the difficulties of the vegetable farmers, they initially decided to purchase celery from Dong Liu Gou. Hou Helei first told the good news to the village secretary Wang Feng, the two immediately rushed to Linyi to negotiate, and finally determined a large order of about 13000 Jin.
even surprised Hou Helei that the news of celery's unsalable sales and micro-blog's "Dong Liu Gu celery" attracted the attention of local TV stations. In January 11th, the TV program group found Hou Helei and went to the village to learn about the sluggish sales of celery. When the program was broadcast that night, Hou Helei's cell phone began to "heat up". The netizens enthusiastically bought it. As of January 13th, a total of nearly 20000 catties of salty celery were sold, and the effect of micro-blog was beginning to show. At 7 o'clock in the evening of January 13th, the celery conference was held again by all celery growers in east Liu Gou Village. Hou Helei reported to the vegetable farmers about the situation of "micro-blog selling vegetables", asking the vegetable farmers to sell the best celery, and the quality must not be discounted. In January 15th, the Linyi radio station also broadcast the news of unsalable sales of celery in east Liu Gou. In the next few days, there are orders from supermarkets and businesses every day.
"18 days is the liveliest day of the year in the village." Liu Hongbo, a villager in Dong Liu Gou Village, said he had seen so many celery for so many years that he first saw so many people coming to the village to buy them. "At the busiest time, you have to receive hundreds of calls a day, and many outsiders call Beijing, Shanghai and Ji'nan." Hou Helei recalls. In January 21st, 120 thousand pounds of celery were sold out in east Liu Gou Village.
cucumber, if you can't sell, rely on micro-blog?
micro-blog sells celery for the first time for Xiao Hou. In August 2013, Hou Helei arrived at Dong Liu Gou Village as assistant secretary. Every week he had to travel from Pu Wang Town, east of Yinan County, to the village of Dong Liu Gou, a hundred miles away from the village of Ma Hei Chi, only half a year. Hou Helei said that his family was also a rural area, and he had many poor days and knew that vegetable farmers were not easy. The celery in the village is basically the old greenhouse, and the vegetable farmers have to cover two times every day. Some small arch shed because the height is not enough, the vegetable farmers and celery need to kneel, even the station can not stand up, he is in the eyes.
celery sold out, the villagers happily went to catch the annual album, Hou Helei and village cadres can not always be immersed in joy. Hou Helei said that the slow sale of celery is not accidental, but it reflects the disconnection between rural planting and market. No brand, no stable sales channels, and no good market services. Maybe next year and next year, there will be sluggish sales of celery.
"after the year, if the cucumbers don't sell, you have to help!" In the newly built Cucumber Greenhouse, growers met with reporters and Hou Helei. "Do you want to send micro-blog for help and sell cucumbers?" This makes Hou Helei feel a bit "left and right".
"of course you can't send micro-blog for help. Later, micro-blog has to be renamed, not called "Dong Liu Gou celery", instead of "Dong Liu Gou vegetable". Hou Helei laughed, saying that East Willow village not only produce celery, because it is close to the river, the vegetable land is the original "old river bottom", the quality of the vegetables, such as cucumber, leek, pea and other vegetables are very good, only the lack of packaging and promotion, the next step they will find some other ways to try, "the village is close to the 336 provinces and Yimeng red sister's film and television base, we are We are considering developing tourism picking and farmhouse music.