the peninsula morning post, Zhao Zhihan
eleven golden week is coming, the temperature of Dalian is gradually turning from hot to cool, hustle and bustle Noisy outdoor and nighttime markets also began to cool down. Before, the reporter had been stall for many days to experience Dalian's outdoor night economy, and found that Dalian's outdoor night economy market share was very large. Only a big night market near Xi'an Road (about more than 300 stalls) could break through 150 thousand for one night's turnover.
Xi'an road night market, characteristic snacks are most popular.
Super 70% night market stall is part-time
23 hours in September 25th, on the intersection of Xi'an road and the Yellow River Road Road teeth, the size of the stall. Xiao Hui has been laying the stall for more than 3 months in the night market. She said that after the day's collection, the life of the night market stall will be a long way to go. Xiao Hui is a hairdresser at a hairdresser in the daytime. After work, the average income is more than 300 yuan per night. The net profit can reach more than 200 yuan. The net income of her 3 months is more than 20 thousand yuan.
according to a reporter's field experience, the Xi'an road night market starts to allow the stall at 21:30 every day. Most of the stalls will be stall at 23:30, only 2 hours in the middle. That is to say, the income of 20 thousand yuan is only 200 hours.
refers to the summer night market. Many people in Dalian will first push Xi'an road. According to the rough statistics of the reporter, the number of stalls in the Xi'an road night market is mostly maintained at about 400. There are persistent stalls for a few months or even a few consecutive years, as well as a ticket owner for 1 months. But more than 70% of them have formal work during the day, and more than 70% of them are young people in these stalls.
alternative stall vendors to earn a travel fee
reporters in a chat with the vendors to know a young self proclaimed "silent" rich two generation. Quietly or freshmen, the family is very rich. "My father said he wanted me to understand that making money was not easy, so encouraged me to come out and share the experience of life." In silence, he has insisted on laying a stall for 1 months. Because of the high price and low profit margin of the selected commodities, the goods were sold out without losing money.
the girl who stalls beside the stall quietly comes from Shenyang. She sets up the stall to save enough money to travel to the next city. The girl was carrying a suitcase, and she said she had gone through many cities through such a way of earning money. Every day she goes to a city, she plays in the daytime, and stands out for two hours in the evening. When she plays in the same city, she will change to another city. The girl told reporters that before the winter comes, selling stalls selling stockings for four thousand or five thousand yuan a month is no problem.
investigate
what is the best selling night market?
1 special snack
in the various stalls in the night market, the best business is snacks, such as stinky tofu, fried braised son, fried meat string and so on. According to the stall owner of stinky tofu, he started a booth at Xi'an road night market from May, when the best business was the hot weather in August and September. He sold more than 1000 yuan every night with stinky tofu string and cold noodles, of which 40% of them were cost, so the net income of his night market stall was over 600 yuan two hours per night, and the net income per night was over a thousand yuan per night during August and September.
in addition to the stinky tofu stall, some stalls, such as some fried meat string, fried stew, fried beef and vegetable rolls, also confessed that although the number of stalls in Xi'an road night market stalls accounted for about 25%, and similar food stalls were more than one, it was not difficult to pay six hundred or seven hundred yuan for a night as long as the weather was fine.
2 necessities of life
next is a relatively strong practical necessities of the stall business relatively fire, such as slippers, socks, clothes, purses, handbags, and so on, because the price of buying such goods is more 30%-50% or even more cheaper than in the shopping mall, which is true for the people with low income. It's very tempting.
3 mobile accessories, accessories
mobile accessories, accessories, accessories and other items in the night market sales in the general ranking of third, the purchase of these goods are mostly young girls, did not have a clear consumption plan, looking good and cheap to see two pieces.
4 toys
toys in the night market in the sales comparison, Xiao Hui said that according to her years of part-time job placement experience to understand the consumption psychology of the stall consumption crowd, this part of the majority of people's income is not high, shopping when shopping first necessities, followed by ornaments, less to buy lack of practical play Unless the toy is very special or creative. Therefore, toy products are not suitable for the stall economy.
compared to night market and open-air snack stalls, the summer entertainment economy in Dalian seems not very ideal. An old man who sold kites near Xinghai Square and people's Square said he might be affected by the weather. He sold kites for less than 300 yuan a day in the summer, sometimes even one night, and friends who met the seaside selling electronic fireworks and one-off photos said they didn't sell them well.
analysis of
night economy should not only make the leading actor
the famous night market in Dalian summer is Xi'an road night market, 27 square night market, East Fortune snack street night market, black stone reef night market, Liao Shi Xiao snack street night market and Shandong Road night market. Take the more popular Xi'an road night market as an example, it usually begins to form in mid May every year. In July and August, the popularity of people started to blow up, and it began to be cold before and after eleven. The location of the night market and snack street is relatively scattered, and it is simply brought together in the way of food and beverage shopping, without planning and design, and there is no main feature and landscape. But business is still hot in the summer.
4 months from June to September, about 4 months from June to September, an average of about 300 stalls per day, with an average of 200 yuan per night, 2 hours per night, and 7 million 200 thousand for 240 hours (120 days * 2) of the night market. Coupled with the turnover of several other night markets, only 4 months of the night market income generated at least more than 20 million yuan.
according to the consensus of tourists and local citizens, in recent years, the night consumption of the leading role can not meet their needs, and the increasing demand for the night consumption of tourists is expected to appear in more types of business.
to this, the relevant departments issued a message that the Dalian municipal government will start the construction of the "North non night port project", with the help of the resources advantage, perfect city function and good living environment in the port, integrating the various elements of the city's night life in the whole City, with the gorgeous lighting system as the background. Taking tourism consumption and cultural landscape as the carrier, the "night economy" industry, which integrates culture, leisure, entertainment and commerce, is set up, and the unique "night Dalian" brand is set up.