new network author Xia Ying
according to the UK "Hua Wen weekly" reported, mentioned "red house spicy spicy cooked food snacks", most of the 80, 90 students after the British students are not Unfamiliar, as the first Chinese food store on the Internet, the red house holds the stomach of the English Chinese closely with the convenience of the single procedure, quick mailing, the successful Internet publicity, and the traditional taste of hometown. The Chinese circle in Britain has become the most famous and spicy little spicy little. Eating cooked food online shop is a household name.
before starting a business, Danni, the founder of the big company undercover by
red house, was a post-80s Chinese girl studying in the UK. She said she had the idea of doing business since she was a child, so she chose the financial related finance major when she chose college. After graduating from the University of London, Danni believes that he is still young and not in the world. Before starting a business, he needs to work in a large company for some time to get some work experience and to hone yourself. So she went to work in an accounting firm in Britain.
in the accounting firm, she is mainly in the audit department. In her work, she has come into contact with many different industries and customers of different sizes, from the overall operation of the enterprise, the basic knowledge of making accounts, the legal knowledge that the enterprise needs to know, and the contact with the Danni, which has also established the red house after her. A certain basis.
resigned to the entrepreneurship class to prepare for the entrepreneurship
during the work of the British accounting firm, Danni met the present partner, Jimmy Chen, from a domestic five star hotel with a wealth of domestic and foreign work experience. When Danni first tasted the flavor of Jimmy Chen, she sprouted the idea of sharing the delicacies with the Chinese people living, studying and working in Britain, and the idea of opening a cooked food store with Jimmy Chen also slowly sprouted in the heart of Danni.
find the direction of entrepreneurship, also have professional partners, and have gained the experience they want in the accounting firm. After two years' work, Danni resigned to the company and began to ferment in the British business. Before the
business store opened, Danni learned more about the commonsense and skills of entrepreneurship in Britain and signed up for a free tutorial class provided by the local government for entrepreneurs. The coaching class invited the accounting department and the accounting firm to give the students a speech, and asked the successful entrepreneurs to share their experience. The teacher used a real case to analyze the reasons for the failure or success of the business. Through a week of guidance and training, Danni has benefited a lot and basically understood the whole process of business development in the UK.
next, find a takeaway shop, open a business account, do a health permit, pass a health examination. A series of preparations made Danni very busy. At the same time, she did not forget to take the time to surf the Internet every day to investigate and understand various kinds of business knowledge in the UK.
in early 2009, after planning for four months with partners, Danni finally opened its first takeaway store in southwest London. In the early days of
, Danni, like many other entrepreneurs, suffered losses from lack of experience. In the first sale of the store, the contract signed with the owner of the store has a regulation on "Rent Review" (rent adjustment), and the landlord can ask for a rise in rent every few years. But in fact, the British economy has not been very good in recent years. If we fight with the landlord, maybe the rent will not rise. But the start of the venture Danni is not known at the beginning, the landlord said how much money, can only be silly to pay how much money, this initial venture capital is still under tension in the Danni, can be said to be a frost.
from the entity shop to the store, from the startup to the smooth development period
although the red house store was well received by the local Chinese consumers at the beginning of the opening, Danni was not in the situation. She found that, in addition to the physical store, she could bring her own stew to more customers who love to eat the braised food.
at the beginning, Danni is only limited to the Chinese Forum, and as the boss's Danni has to be delivered to the entrance of the University, the subway station, the office of the company... When orders are increasing and demand is growing, Danni decides to build an official website for a red house, because it is in the early stages of starting a business without much money to make a professional website. Danni just lets primary school students help design a very simple page, except for some product maps and product prices. No
Danni frankly, from the start to now, each stage has the various stages to face the problems, each process is very difficult, from the beginning of the business do not know how big the market is at the beginning, will not be able to do it, to the development of variety, from where to find the source, to find the source, suppliers are always rising. Price, also need to find different sources of goods, everything should be pro - affinity, Danni himself also must be in the role of the boss and staff between the moment change, and many times, she think of himself as a red house staff.
is precisely because Danni is on the road of starting a business. It is hard work and always keep enterprising attitude, starting from 6000 pound venture capital. Through four years' development, the red house not only upgraded the packaging machinery to the automatic vacuum packer, but also turned off the entity store and moved to the larger commercial kitchen in the Essex area. Two part-time employees were invited to focus on running cooked food websites. Of course, web pages are also more professional and sound, including an online single function, and its business scope has been extended to the whole UK, with a variety of more than 20 flavors and spicy flavors.
"many people have very good ideas. From thinking and you can get at last, there is another word" do ". It is the most difficult step to achieve, it sounds very popular, but it is truth, and entrepreneurship is to persist. " At the end of the interview, Danni said such a sentence, which is also a summary of her entrepreneurial road.