source: South-East network Author: Li Jianfang
[b], a primary school textbook for North China Normal University, [/b]
[/b]
at McDonald's as a reward for free advertising. After teaching the book "scattered notes" by the teacher in grade four, the four grade student of Fuzhou primary school is reviewing at home. He found it strange that he suddenly found McDonald's two times in the textbook.
"the loose bill" is a text of the four grade book published by the North Normal University Press. To the effect that the subway stations in the Festival City are crowded, a stranger's money is scattered at the door of the car. The hero "I" and Li Ming pick up the scattered money, and the last scattered money returns to the person in a lot of hands. . Fang Qiu was surprised by the two mention of McDonald's in the article - the first paragraph mentioned "I was a little hungry, I saw a McDonald's next to a McDonald's shop and wanted to pull it in." in the last paragraph, "it was more than buying a full set of" Tintin adventures "and eating McDonald's happy." Is this kind of wording in
teaching material considered advertising? Fang Qiu searched the Internet and thought that this could be regarded as an "implantable advertisement". And he found that the author of the article was unknown, and McDonald's was not important in the article, but the hero "I" had a great interest in eating McDonald's, taking "McDonald" as a good "reward", which essentially gave the "McDonald" the effect of free publicity.
[b] children's unique ideas were appreciated by teachers. "[/b]
Mr. Fang said, now McDonald's and other foreign fast food ads are all pervasive, and the "McDonald" brand appears in the schoolchildren's textbook is indeed inappropriate, making children more interested in foreign food.
under the teacher's proposal, Fang Qiu made a small investigation in his class. It was found that 30% students thought that reading this article would deepen the understanding of McDonald's. 70% students ate at least once a month, including McDonald's. So, Fang Qiu wrote an investigation report that the textbook should not make a "advertising" for McDonald's, and wrote to Zheng Guomin and Professor Ma Xinmin, the editor in chief of the textbook. "
" I've been teaching for many years, and this text has also been taught many times. Not only did not a student reflect this problem for years, and I haven't noticed it myself. " Fang Qiu's head teacher, Chen Feng, admits that her opponent Qiu is very appreciable, "Fang Qiu's understanding is very strong, usually like reading, is the" little talent "in the class.
Wang Guoguang, vice president of Fuzhou experimental primary school, told reporters that the school also knew about this. It is very valuable for small students to think independently. He agreed with the children's view that it would be inappropriate to have such brand names in textbooks.
[b] press: they convey true, good, beautiful, not brand [/b]
it is understood that most of the language textbooks used in Fuzhou are published by the people's education press, and the editions of the North Normal University are less used. A member of the Committee of the Fuzhou Education Bureau's primary school language teaching material Approval Committee said that the compilation of the textbook is a very careful thing. The publishing house is not likely to do implants for the merchants. It may be that the publication is not aware of the publicity.
the reporter sent this question back to the chief editor's office of Beijing Normal University Press, and at the same time sent letters to the publisher. Then, the reporter received a call from Mr. Wang, the editor in chief of the basic education branch of the North Normal University Press. He told reporters that the press attached great importance to the letters from the students in Fuzhou, and immediately contacted the editor in editor of the textbook to learn that they did not receive a letter from the students.
the editor of the king said that the prototype of this text was a real news published in the Beijing Youth Daily in September 2005. The writer wrote this article through the pupils' perspective to convey and carry forward the truth, goodness and beauty of the society. In order to foil the character of the small protagonist, the McDonald's and the words of "the adventures of Tintin" appeared in the article, and did not want to publicize the idea of the praise of the brand, and have not been linked with the related companies. He said that the Ministry of education has very strict regulations on the selection of textbooks for various publishing houses, and it is impossible for the North Normal University Press to do brand publicity for some businesses.
"we are very grateful to the pupil of Fuzhou for raising questions and appreciating the ability of children to think independently and discover problems. The new edition of the textbook is currently being revised. We will adopt the opinion of Fang Qiu, cancel the brand name mentioned in the scattered bill, and avoid the misunderstandings of such problems in the future to the maximum extent. The chief editor of Wang said in response.