School supplies and fashion: a student in Ji'nan has just changed 9 grades in grade 4 schoolbag.
reporter Wang Xueqin
learning supplies not only to tell the brand, but also to follow the trend. August 28th and 29 are the last weekend before the new semester of primary and secondary schools. Although the bags and stationery used last semester are very new, many children have to upgrade them to the latest models of the major brands.
each term for a new school bag
at 11:00 yesterday morning, in a Ji'nan business city HelloKitty cabinet, Ms. Hu selected a 358 yuan of the latest red black book bag for her daughter, and also bought a 98 yuan pen bag.
Ms. Hu told reporters that her daughter was in grade four this year, the school bag changed on average every semester, and the pen bag changed for almost two months. As for other learning items, she bought new ones almost every day.
She estimated that her daughter had back 9 new schoolbags since she went to primary school and kindergarten. It was all famous brand, and the average was around 300 yuan, with a total of nearly 3000 yuan. As for the money for other school things, there is no way to calculate it. "Actually, those schoolbags were not broken. They even looked very new." Ms. Hu said, "but every semester, my daughter will have to change a lot of new school supplies, which is a convention."
now, there are many cases like Ms Hu's daughter. For many students, every new semester starts with an upgraded "equipment" competition. The new
special store was sold to
even kindergarten children are involved in this shopping craze. In Ji'nan, several large shopping malls supermarket learning supplies counters, reporters saw children happy to try to carry back the bag.
HelloKitty counters said that the economy began to warm up recently, and some products were sold out of stock. Like Ms. Hu bought a series of one, it has been out of stock.
reporter learned from a number of brand learning articles, in the bag, the most popular is two hundred or three hundred yuan of middle grade goods, more than 300 yuan of high-end bag sales are also good.
School Supplies "heavy female light male"
some parents and children are not happy to buy. "I have gone all the way, and I have too few designs for boys. There are not many styles to choose from." Yesterday, in a supermarket learning supplies, Ms. Zhang, who was picking up her schoolbag, complained. In the promotion area of the supermarket, the sales car is full of a brand of backpack, a total of two, are substantially profit making, from 128 yuan and 138 yuan to 68 yuan. But she kept turning to the bottom of the car without finding a male, "all pink and red, and the patterns above were snow white, beautiful sheep and so on." Luckily, there are many styles of schoolbags in the school supplies section of the supermarket, and a small part of them is men's. "The design is very single, and the design is not new." Ms. Zhang said.
later, she encountered the same problem when she bought her son's cup and pencil box for his son. A number of reporters, a section on the shelves of 20 cups on the shelf, only 4 men, are blue bottles or with blue bottle cap, the design is relatively simple, the rest are all girls, colorful.
a salesman explains that the learning goods have always been like this, the girl's style is more style, the color is good, the boy is relatively small, and most of them are classic patterns, and they have little change and little room for choice.