[b] Shun Internet news [/b] "now economic conditions permit, on a child, to buy things for children to spend more money is willing." Under this psychological drive, many parents spend a lot of money on newborn babies, and the market for infant products is unusually hot.
a few days ago, young mother Chen Lai came to a famous infant and infant commodity store near the district to buy supplies for 6 months old baby. Two warm clothes, a bottle of bottle cleaner, and a set of intellectual toys, cost 236 yuan. Chen Li said, "in order to be assured, everything bought is a famous brand, and there must be more money."
reporter survey found that the infant commodity market in Ji'nan has been booming in recent years, and it has been developing rapidly and there are some problems.
[b] infant goods store "blossom everywhere" [/b]
reporter visited the market, almost every large shopping mall, supermarket have infant products sales area. Besides the common milk powder, bottle, clothing and diaper, the sales commodity also includes infant toys, clothes special washing liquid and other products. Most salesmen say that the price of infant products is generally high, but sales are hot, and replenishment is needed over time.
apart from some large shopping malls aiming at infants and young children's market, there are signs of infants and young children's shops everywhere in residential areas, streets and alleys. The proportion of infant shops in the street shops around the maternal and child health care center is the majority. In some new residential areas, this kind of storefront is more and more like row upon row, and there are all kinds of baby products sold, which are dazzling. In addition, special services such as baby photographing, making fetal brush, hand foot print, and parent child classroom are also emerging.
[b] baby product profit space is huge [/b]
many parents are holding "would rather spend more money, also buy a rest" attitude to buy infant supplies, Chen Li's words represent a lot of people's Views: "now the economic conditions are allowed, a child, more money is willing to spend."
survey found that as children are too small, parents usually put their safety and quality in the first place when they choose clothing, toys and food. Some products with good brand image and relatively expensive price have become their first choice.
parents are willing to spend money to make the infant products market expand rapidly, and the huge profit space is the main reason. Industry insiders revealed that brand toys, clothing and other goods, market prices are generally about 2.5 times the price, deducting market costs, the profits of these commodities are roughly 50%, compared with household appliances, adult clothing and other industries that have been developed, the industry's profit space is very visible.
[b] infant products market is not yet mature [/b]
high price and disorderly competition are also important problems in the industry. A bottle of forty or fifty yuan or even hundreds of dollars, let some low income people sigh "can not afford"; the same milk powder, in different stores, store prices are very different, let a person can not understand. All these indicate that the market of "infant economy" has not yet fully matured.
[b] "baby economy" for the [/b]
industry people believe that "baby economy" is the rise of economic highlights in recent years, with the development of society, there will be a lot of space for development. The social development makes the people pay more attention to the safety, education, and individuation of the supplies when they treat the primary baby. Some brands of children's products will work hard in this respect, cater to the demand of consumers and expand the market. In addition, although the family is a child, but for this child consumption is very good, the child is on the ground, parents and relatives of family and relatives are competing for the baby to buy a variety of supplies, the invisible increase of the baby consumption.
experts believe that in the coming period, the infant consumption market will be a new profit growth point for businessmen. Businesses should adjust business ideas in time, grasp business opportunities, make the industry bigger and stronger; meanwhile, businesses should pay attention to subdividing the market and take into account the consumption needs of different levels of high, middle and low levels.