source: Xinhua
"the highest pregnancy rate for 12 consecutive years", "the highest national pregnancy rate brand hospital", with these "glory" of the magic hospital, but not Know how much your "pregnancy rate" is. Recently, reporters interviewed at the door of their own hospital dare to so openly sell their Qinghua infertility hospital in Ji'nan.
according to the public, the Ji'nan Qinghua infertility hospital in the hero mountain road in the Middle District of the city is suspected of a medical advertisement, and the reporter came to the hospital for a field investigation. It was found on the billboard at the entrance to the infertile hospital in Qinghua, Ji'nan, with the slogan "keeping the highest pregnancy rate for 12 years", and on the website of the hospital, "good faith, higher pregnancy rate", "12 years of infertility, the highest pregnancy rate" and "the highest infertility in domestic infertility." The advertisements of "brand hospitals" and "the highest pregnancy rate brand hospitals in the whole country" are also eye-catching.
it is understood that according to the management of medical advertising, the content of medical advertisements is limited to the first name of the medical institution, the address of the medical institution, the form of ownership, the category of medical institutions, the subjects of diagnosis and treatment, the number of beds, the time of contact and the contact phone. In the seventh provisions of the method, it is clearly stipulated that medical advertisements shall not contain propaganda content guaranteed to be cured or implicitly guarantee cure, and the publicity content of medical treatment effect such as publicity cure rate and efficiency should not appear.
"the highest pregnancy rate" in Ji'nan Qinghua infertility hospital, the head of the hospital, Ms. Song said that the highest rate of pregnancy in the hospital is based on the requirements of the hospital. It is the requirement of the doctors in the hospital, and the statistics are made according to the conditions reported by the doctor. When a reporter asked about the specific statistical method of the highest pregnancy rate, the hospital responsible person said that this is the method of hospital internal mastery, which is inconvenient to disclose.
when asked whether the hospital had made a specific comparison with a peer hospital during the statistical process, the lady said, "we are getting data from the information provided by the patient, that is, when patients go to other hospitals, they will ask each hospital for pregnancy rate and test tube pregnancy rate, and the patient comes to us." In the hospital, the hospital will know the pregnancy rate and the pregnancy rate in the same hospital from the sick population. The song lady repeatedly claimed that she was not often in the hospital, said he had not noticed the billboard at the door, and said that the hospital ads were not responsible for her, and could not give more answers.