"Spring city night banquet" to promote Ji'nan night tourism new business card
Lu Net
Lu Net August 13 (Shandong Business Daily reporter Liu Jianyu) from "one lake one ring" lighting to "bright Lake show" lighting water show, Jinan strives to create the "Spring City Night Banquet" project "illuminates" Jinan night tourism market. At the same time, the two consecutive "Spring City Night" Jinan Night Leisure Culture Tourism Festival is about to usher in a new chapter, Jinan Night Tourism will show what wonderful changes? On August 10, Jinan Night Leisure Industry Development Forum and the Third Night Leisure Cultural Tourism Festival Seminar were held in Shandong Book City, hosted by Jinan Tourism Federation and Jinan Tourism Federation Night Leisure Branch and Shandong Commercial Newspaper. Nearly 30 leaders and experts from Jinan Tourism Development Commission, Lixia District Culture (Tourism) Bureau, Central District Tourism Bureau, Huaiyin District Culture (Tourism) Bureau, Jinan Cultural Tourism Group Tourism Development Co., Ltd., as well as commercial districts, restaurants and bars, scenic spots and Jinan Tourism Federation branch attended the meeting. "Br /> Eighteen general martial arts to see the development of Jinan scenic spot" nightfield < br />"combined with the characteristics of JiuRushan, we constantly put music, food, non-legacy elements into the camping festival, up to 700 tents camping at the same time. "Br /> Nine Rushan Falls Scenic Area Marketing Manager Wang Yu said that the secret of night activities is to"identify the needs of tourists. The Spring Festival Lantern Festival of Jinan Fante Oriental Divine Painting has created a record of more than 200,000 visitors. Xu Jingxi, vice president of Jinan Fante Oriental Divine Painting, mentioned in his summary that "persistence in lighting" was the same as the idea of the Spring Festival banquet. "Br /> Jinan Wildlife World Marketing Manager Wang Jichen believes that the Night Leisure Cultural Tourism Festival needs to create a brand promotion matrix, according to product differentiation, create different highlights, enhance the linkage and complementarity between brands. Ma Guokang, a senior expert in scenic area operation and management and chairman of Jinan Wenlu Group Tourism Development Co., Ltd, also put forward the idea of "only with an open mind can we form a solid matrix from the promotion and industrial scale, which is better than our single fight". < br /> from "one lake, one ring" and "bright Lake show", to Fang Texiao summer lighting festival, JiuRushan Xiaobaishoe Music Festival, Jiye "Night Exploration Animal City", to the aquatic electric syllables of the Garden Expo, Nine Towers Night Stadium activities, Jinan scenic spot "night stadium" is gradually enriched, and how to put these wonderful night activities together to form a whole. Recommendation is one of the core issues for the future development of Ji'nan night leisure industry. Multi-format linkage makes "Spring City Night" become an important symbol of Jinan's Festival < br /> night leisure economy, which is an important symbol of urban modernization and internationalization, and the key to solve the "difficulty of retaining visitors" of tourism. The degree of integration of formats is the barometer of the level of night leisure economy.
Impression Jinan Quan World Street Marketing Director Ye Xin said, "Let the public and tourists more involved, rather than simply we are watching them." Yang Xiao-tsui, head of Shimao Shandong Brand, believes that the format can be more diverse, from card-punching points to challenges, can initiate topic communication on the Internet, the key is to connect businesses. As a pioneer in Jinan music circle, Wu Xiaoguo, general manager of Banzhuo Music Bar, has been participating in the development of Jinan night leisure industry. "How can these good contents be combined? It is necessary to build a platform to connect businesses and consumers, and to promote the popularity of the "Spring City Night" night leisure culture tourism festival brand awareness is the key to further improve. Zhang Suiyu, the host of the Rocket Music Festival, suggested that the night leisure brand could be built into a fixed-node festival every year to further establish the project's sense of IP. Gao Zichuan, deputy manager of the planning and Promotion Department of the old commercial port of Jinan, is a native of Qingdao. He introduced that the Qingdao Beer Festival was only an event at first, and then gradually evolved into the only festival in August. Fetten, manager of the French Michelin restaurant MOKUTANYA, also suggested turning Jinan's local culture into "a festival that everyone can participate in". In May this year, the Jinan Tourism Federation, which covers nearly a thousand tourism enterprises and involves more than 100,000 tourism employees, was formally established. It has 25 organizations, including industrial tourism, gourmet food, research, spring banquet, cultural creation and tea culture. The chain of industry. As one of them, the Night Leisure Branch will launch the cooperation and interaction among the tourism elements of Quancheng through the joint efforts of Jinan Tourism Federation and various branches, and gather the strength of 25 industry branches to create the "Spring City Night Jinan Night Leisure Culture Tourism Festival". < br /> activity site, and the general manager of Shengyi Hotel Management Company, Jinan Old Architecture Tourism Promotion Association Li Jianjun, Dazui Eat Quancheng Weixin Public Platform General Manager, Jinan Tourism Gourmet Branch Zhao Xin, Yang Chonghua of Traditional Craftsmen Branch, Li Tao of Qushan Art Branch, Li Qian, President of Public Art Branch, Quanshui Li Longji, chairman of Banquet Branch and Zhang Xiaoguo, general manager of Shandong Dadi Tourism Marketing Planning and Consulting Company, chairman of Research Credit Branch, put forward their opinions respectively in their respective fields. Sun Hua, chairman of the Night Leisure Branch, said that the Night Leisure Cultural Tourism Festival should extend from the scope and time level, not only in the old urban areas, but also in all districts and counties of Jinan in the future. The time can not be fixed in a certain period of time. The activities should be created throughout the year, and the brand of the Night Leisure Cultural Tourism Festival should be shaped through the cooperation of various branches. "Br /> Triple Mutual" to do a good job of night leisure tourism brand < br /> as one of the two consecutive participating in the night leisure cultural tourism festival in charge of the unit, Lixia District Culture (Tourism) Bureau Deputy Director Tian Zhaohe said, "night leisure cultural tourism festival to enhance our Jinan night tourism visibility, enrich the tourists and citizens at night Leisure and entertainment life, the rate of tourist accommodation continues to grow rapidly, showing the "government-led, enterprise operation, public participation" mode of operation of vitality. Sun Mingbo, deputy director of the Culture (Tourism) Bureau of Huaiyin District, said: "The government of Huaiyin District attaches great importance to cultural tourism. In view of the traffic problems, Huaiyin District Culture (Tourism) Bureau, in conjunction with the tourist service center of West Railway Station, plans to open a special tourist line next year to improve the convenience of tourist traffic and do a good job in the tourism department in charge. The function of government service. In 2017, the city's Central District participated in the activities of the night leisure cultural tourism festival, the first live broadcast on the line exceeded 200,000 people, the city's central tourism bureau director Peng Ning believes that the night leisure cultural tourism festival needs to continue to do a good job in the breadth and depth of publicity, "especially for different groups of tourists, there should be publicity methods and forms. Emphasis and innovation. "Br /> Ji'nan Tourism Development Committee Director of the market Liu glory summed up that the key to do a good job of Jinan night leisure cultural tourism brand lies in"joint, linkage, joint venture, mutual benefit, mutual assistance, win-win". "Through the 25 industry chapters to strengthen liaison, joint and mutually beneficial at the same time, so that the linkage of associations, enterprises can also benefit, so as to sustain development." As for the development of night leisure industry, the core idea is to build platform, products, activities and promotion channels. "With the idea of creating Festival activities, the festival brand will be successful if the members and enterprises are connected in series, and the citizens and tourists can participate in the festival activities and tell the story through modern means." Good night leisure travel brand