in the 90s of last century, the ability to hold a "iron rice bowl" was equal to a life guarantee, not to say great wealth, but at least to live a well-off life. So in that era, many people read books in order to have a stable job and become a person in the system in the future. But, there are so many uneasy people, they give up the envy of the "iron rice bowl", and choose to go to the sea, now the NetEase Ding Lei is one of them.
on the day of national day in 1971, Ding Lei was born in an intellectual family in Ningbo and loved radio from the bottom. In 1989, it was admitted to the electronic information engineering major of the University of Electronic Science and technology. But during the University, his hobby was computer. At ordinary times, he also looked at some books on computer. Only two weeks before the exam, he attacked his professional knowledge. In the last semester of University, he started working as a part-time Engineer in a computer company. Although he was a part-time worker, he really had the backbone of that company. After graduating from University, he was assigned to the Ningbo Municipal Telecommunications Bureau and had a good treatment, but after two years he resigned under the strong opposition of his parents because he felt the work of the Telecommunications Bureau was too tired and had a feeling of hard work. It was during this period that he first landed on Internet and contacted the Internet. He saw that the Internet is the future development trend. After his resignation, he went down to Guangzhou and entered two companies to do technology. But for various reasons, he resigned after a year. In May 1997, after the resignation of Ding Lei founded the NetEase, started to do BBS, but this does not make money, so Ding Lei and Chen Leihua began to develop free electronic mailbox system, this product has brought a huge profit to the NetEase.
in June 1998, the NetEase began to reversion to the "portal" and became one of the four major portals of later China. Ding Lei and Zhang Zhaoyang and Wang Zhidong were also called "the three JELS of the portal". 3 years after the NetEase was founded, it was listed on the Nasdaq market in the United States without a two view. However, Ma Yun, who was also a Zhejiang businessman at this time, was still only a "little brother" in front of Ding Lei. In fact, there are some stories between Ding Lei and Ma Yun, and the two people are Zhejiang merchants, and they should be interested in each other. But as we all know, Ding Lei does not wait to see Ma Yun. There are many reports about the two people's hostility. The most widely known one is the Taobao eBay war in 2005. Taobao was banned by EBEY eBay. In this case, Ma Yun found all the big portals through human connections, hoping that they could accept Taobao's advertising, the owner of the portal, including Ding Lei, agreed. As a result, under the temptation of EBEY eBay's double advertising fee, Ding Lei took the lead in going back, which made Ma Yun very angry. After the listing of NetEase, the development is not a smooth sailing. Only one year after the listing, NetEase has been suspended for 4 months for misreporting the income of 2000 and the alleged fraud of the US Securities Law, and was at the risk of being delisted at one time. After this lesson, Ding Lei learned from the pain and decided to shift the focus of NetEase's business to SMS and online games. 2001 can be said to be a turning point in NetEase, and later facts have proved that online games have brought huge profits to NetEase. Ding Lei's personal wealth also soared with NetEase's stock price and reached the throne of Forbes, the richest Chinese mainland in 2003.
