80 returnees, two children's hot mother, engaged in futures trading in Hongkong, opened a new hot pot shop, Internet cafe owner...... This is basically a summary of the history of business growth for Zhong Jing, born in 1984.
when he returned to Chongqing for the first time, Zhong Jing chose to eat and drink. Who expected to get a 2 million drop in one year? Seeing the hot coffee shop, she went in again, who expected that coffee would be hard to make money though it was good.
now, Zhong Jing has started his own business.
first venture: the hot pot shop lost about 2000000
a year of failure: the lack of management experience and catering resources
2013, Zhong Jing quit his job in Hongkong oil futures trading and returned to his hometown Chongqing. She chose to start a business.
"probably because Taurus is always in crisis." From the beginning of her life, she wanted to find something to do, like many people who did business for the first time, catering became her first project. In 2014, a new hot pot restaurant covering 1000 square meters was officially opened in Jiangbei Huang Nai. "A lot of people think that it's not so easy to open a hot pot shop." Before opening, she went to a lot of famous old hot pot shops in Chongqing to eat a circle, made a simple market survey, asked the stir frying master and waitress. "I thought it would be more popular to move the old hot pot to a good store in the environment."
Zhong Jing's new chafing pot is decorated very fashionable and beautiful, and many people who have eaten feel a good taste, but when she is pregnant with second babies, the hot pot shop has serious management problems. Not only did they replace the fry master, they also changed the suppliers of dishes, and joined the other local restaurants to run squid chicken.
"I really have no experience, and I don't have enough resources in the catering industry. I just have a lot of losses in the purchase." After more than 1 years of operation, she turned the hot pot shop to someone else. This time, she lost about 2000000 of her venture.
want to open the Cafe: found that millions of months can not make money
failure reason: after the market found that the mode of making money and imagination do not conform to
, Zhong Jing turned to now hot coffee shops.
she learned about the status of some cafes through her friends, and found that millions of cafes in the monthly turnover were just superficial, with little profit after removing high costs.
"they are not making money by coffee, but by making the brand of cafes, attracting foreign investors to expand to make money." There was a big gap between this business model and Zhong Jing's entrepreneurial intentions. Later, she gave up the cafe project.
business again: "Starbucks" online cafe world "Starbucks" in the first month of profit
success: high force, customer target positioning accurate
last year, Zhong and friends, set up a network technology limited company, and quickly opened a 800 square meters of "net" in Beibei, that is, now The popular "cafe coffee" combination.
"because friends are relatively mature in technology and management, Internet cafes have made profits in the first month." Her Internet cafe is not only decorated like a cafe, but also a "high force" space capsule. "The guests can lie on the Internet and enjoy the massage equipment."
summarizes the previous experience of entrepreneurship, and Zhong Jing set the target customers very clearly this time. "
" in addition to those who love the game of loyal friends, that is, those who have been sitting in Starbucks for a long time with a computer, my Internet cafe is the Starbucks in Chongqing Internet cafe. " She said, this time, she made a lot of work in the details, not only with high quality coffee milk tea, but also the model of the rabbit girl to send coffee, even a big screen, and a big ball game could be live.
now, she has two Internet cafes, and the average monthly profits of a single store remain at seventy thousand or eighty thousand. In order to improve the working ability of the team, she also adopted the way of rights issue, so that the manager had 5% of the shares and participated in the operation of the Internet bar.
recently, many people began to want to be able to buy her shares, or to join her brand, but she did not agree. She was still a little worried about the management and constraints of the franchisee.
"I talked with friends of investment banks. Internet bars are very low in VC industry, so they can be regarded as sunset industries." She did not start to join in a hurry. Her plan was to build a gold medal management team. Later, by providing the service of the management team to improve its core competitiveness in the Internet cafe, as for the expansion of the business, later.
steady and steady play, the brand is still a pioneer of the chip
Dashi venture partner Dai Weiguo
the biggest advantage of this entrepreneur is the biggest advantage of the entrepreneur is a steady play, with very solid steps to start a business, this is a lot of entrepreneurs lack of things, must be affirmed.
although the entrepreneur has his own ideas on team building and is doing very well, there are some drawbacks in the model of providing management team service simply. There is a risk of excessive reliance on the team. If the brand is joined together, even the team is unstable, the brand can accumulate value. It can be used as a chip for development.