Changsha evening news reporter Li Zhuo
starting, Zhang Tian is both the boss, Sometimes it's a chef. Most of the guests did not know that he was a postgraduate student in Peking University. Zhang Tianyi for "eat round or eat flat?" Zhang Tianyi pushed the black rimmed glasses on the nose bridge and scooped the pot on the side, and greeted the villagers with the Changde rice noodle with "rice flavor". In a 40 square meter face of the Beijing global financial center, an inch of gold, a 24 year old Hunan Changde child and a graduate student at the Peking University law school, Zhang Tian, opened a beef noodle shop in the city of Chang and Jin. In April 4th, Zhang Tianyi's "Fu Niu Tang" Chang Jin City beef noodle shop in low profile, with his three small partners to start a master, MBA, and former civil servants. Why do you choose to open a rice noodle shop with brilliant career prospects? Yesterday, the reporter interviewed Zhang Tianyi.
"master's powder" opened in the bustling city of
stick a pot of beef, beef bone soup to two or three a.m., the next morning, the next morning to take the first train to the shop, boiling water, cooking rice flour, greeting guests... Leaving school in 3 months is Zhang Tianyi's daily life.
at the M building in Chaoyang District global financial center in Beijing, next to the tall building, there are no lack of French cuisine, Japanese cuisine and other high-end global restaurants. It is hard to imagine that there will be a common "beef powder" on the streets of Hunan. Zhang Tianyi's shop is open here, 40 square meters, and the monthly rent is nearly 10000 yuan. In his photos, the reporter saw that the powder shop in the high office building was very different from the street shop, the shop was bright, the wall painted sofa was bright, and it was more like a western fast restaurant. What's more different is its Poster Sign: "master powder, conscience powder". "We are after 90, in the global financial center, for their own work. Restore the taste of home with the conscience of intellectuals.
once back to Changde to taste a hundred stores,
why choose to open rice noodle shop, Zhang Tianyi thinks, one is his own local advantages, two is to draw on the Internet thinking. At the moment, very popular carving brand, such as Huang Taiji, and so on, is the use of the Internet thinking and operation. This gives Zhang Tianyi a lot of inspiration, but after eating 100 yuan and a bowl of brisket rice and Huang Taiji's ten yuan pancake fruit on the spot, he found that the former two use the so-called Internet thinking, only by strengthening marketing to improve customers' expectations, but not substantially improving the customer experience, and the customers also It is necessary to pay high bills for marketing costs.
Zhang Tianyi, who had opened two restaurants when he was an undergraduate student, finally decided to choose beef powder that everyone liked in his hometown. Starting in February this year, he returned to Changde, walking through the streets to eat more than a hundred rice noodle shops in Changde. Finally, he chose a rice noodle shop with the most authentic taste, to determine the formula. When he returned to Beijing in mid February, he almost traveled to Beijing City, and finally decided to put the powder store in the world financial center. At this time, all of his savings have been put up.
[dialogue Zhang Tian I]
hope society no longer put
"Peking University student to sell pork" as a gimmick
Changsha evening news reporter (hereinafter referred to as "note"): Ben Shuo read the 6 year law together, but the work is completely free of law, do you think it is time to spend the time?
Zhang Tianyi (hereinafter referred to as "Zhang"): in my opinion, in addition to specific provisions, the most important thing behind the law is its spirit and thinking. To do things with one mind is not so restrictable.
: you want to sell rice noodles through Peking University graduate student, what is the problem?
Zhang: if one day, we no longer take "Peking University student to sell pork", "Tsinghua students as security" as hyped stunt, but to respect every professional post, this society is normal. My idol is Ono Jiro, a sushi chef. He lived until he was more than 90 years old. He only did one thing in his life and made a little sushi into an art.
: apart from your identity, what's so different about the powder store?
Zhang: there are no waiters in this store. We have three trash cans. Customers finish their meals and collect their own dishes. The garbage is classified according to the order of the residue soup, the plastic bowl and the chopsticks paper. As a reward for environmental responsibility, we give back a fruit. We should make rice flour into a respected industry.