Witness: the great uncle of Hongkong flush forward
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one o'clock in the early morning, 32 year old Liang Jianfeng left hand to carry pig blood soup, the right hand to carry oil sticks, walking on the open street. After coming home, he has a lot of work to do.
[b] finished the first three, Liang Jianfeng disregard his family against, dropout to work, to find a carton to carry the manual work, subsidize the family [/b]
"as a child, as if only play games. Unfortunately, the place where birth is not popular is the game. When choosing the wrong server, " Liang Jianfeng joked.
this year, 32 years old, he was born in an ordinary family in Hongkong. When he was five years old, his father bought a red and white machine, and he became addicted to games.
Liang Jianfeng was a "typical rebellious child" when he was a child, playing games, and hated to go to school. Although he had a good result, he had no interest in school education. Because he was not good at sports, he had few playmates during his childhood, and few friends could play games together. He once introduced the style of "sage star Sagitt" to hand gestures, popular among students: take two hands, attack, shake hands and save energy, save "Tianma meteor boxing", and save two out of "Mount Lu ascending dragon bully".
from then on, he began to dream of making his own game.
Liang Jianfeng was eleven years old when his parents divorced. His father sold fish at a stall in a restaurant to help relatives. Her sister followed his father and soon studied abroad. He followed his mother and depended on his father's monthly alimony to earn a living. The mother and son lived in a sixty - Square - meter two - bedroom room with a small bedroom, a single bed, a small wardrobe and a table, almost full of space.
the idea of living hard and living hard is deeply rooted in his mind.
after reading the third grade, he ignored his family's objection and dropped out of school to work. Although he has reached the age of 16, he has only found a manual job of carrying cartons because of his low educational background. In addition to subsidizing family expenses, some of the tuition fees should be borne by the elder.
carry cartons in the daytime, read evening classes in the evening, and enroll in Japanese training classes in spare time, so two years. In 2000, he got the lowest degree of graduation from five in the secondary school entrance examination. Liang Jianfeng, eighteen, decided to choose a job again.
childhood photo with mother and elder sister. In 2004, my father died of illness. "He was gone without giving him a good day." Liang Jianfeng is now guilty of guilt.
[b] took the savings he had worked for many years and decided to bet on it. "Even if you lose, you can't go back to work and go back to work from scratch" [/b]
that year, Hongkong's game magazines have sprung up like bamboo shoots. Most of them are weekly journals. Because of short periodicity, they are in urgent need of a large number of people.
Liang Jianfeng was hired by a game magazine named "GameWave" and became a text editor. The main task was to write the game strategy, take into account the prospective, evaluation and other columns. In the magazine, he worked more than 10 hours a day, often coming home from all night to daybreak, going home just to take a bath, sleep, and work overtime at the weekend, almost no amateur life, and only a little higher than carrying a carton.
"in the eyes of outsiders, that kind of work is like hell." Liang Jianfeng said. For the first time in his life, a lot of new people took the initiative for one or two weeks, and he was happy, because it was the first time in his life that he would not be scolded for playing games, but a sense of achievement.
2004, his father died of illness. After taking the last step in the hospital with his father, he decided to find a new direction and start again. "Though hard, I feel that editors have not learned anything new. Many elderly people around the age of more than 30 years old, or just understand the front. If people do not make progress, they will be eliminated by society. "
three years of print media experience, he has accumulated a lot of experience in book publishing, and also enjoys a keen interest in Hongkong players. Hongkong's publishing environment is free and loose, as long as it can afford printing costs, individuals can register and set up a publishing company, while the mainland's printing costs and human costs are far lower than that of Hongkong, and the two advantages are complementary.
, with the help of his relatives, Liang Jianfeng, 22, left Hongkong, went to the mainland, rented a common house in Guangzhou, set up a Book Studio, faced the Hongkong market, and published a game strategy.
he took all the savings he had worked for years and decided to bet on it. "Anyway, I'm still young. If I lose, I'll go back to work and start over again."
[b], from the boss to the washer [/b]
2009, finished the final strategy of "up to vs. high Next Plus", and Liang Jianfeng was forced to shut down the five - year - old book studio.
[b] at this time he found that everything around him has changed. "Do not know what you can do, people have no direction" [/b]
office is not big, a few computer tables, a bookcase, Liang Jianfeng is called "Diao silk business house." Editing four people, the editor in charge of writing the strategy, the American editor in charge of typesetting and cover design, Liang Jianfeng is responsible for coordination - after the game is listed, the first time from Hongkong purchase, to the editor's hand; after the completion of the strategy, delivery printing, contact the publishing company, the books sent to the books kiosk and game stores in Hongkong.
the first strategy was selected by the early 2005, the PS2 game "true Three Kingdoms 4", which sold four thousand copies and sold out. After that, they launched a variety of game strategies at an average of two or three per month, each from 160 to 300 pages, with a price of 38 Hong Kong dollars to 68 yuan in Hong Kong dollars. With a low cost and a high timeliness, the other rivals in the Hongkong market were quickly eliminated, and their brands were set up.
"felt very proud at that time, thinking that it could be a lifelong strategy." Liang Jianfeng said, "look back now, it's just a small, small market."
with the decline of paper media, the change of game market, and the continuous increase of printing cost and manpower cost in the mainland, the game strategy is difficult to sustain. Although Liang Jianfeng has tried a lot of new initiatives, such as opening the official website, offering free trial and content updates on the website, it is still difficult to decline. Later, the company only had one editor, and he took up the work of the American editor himself. At the end of
2009, after the final strategy of the PSP game "up to vs. as high as Next Plus", Liang Jianfeng closed the book studio, which had been working for five years. At this point, he found that everything around him had changed.
"when the old industry fails, they do not know what they can do, and they lose their direction at once. All I know is playing games and publishing two. I can go back to play a game magazine, but why do I have to go back? Didn't you think you had no future left then? Standing in an empty room, he looked at the mess and didn't know what to do next.
in his most lost day, both parents were opposed to playing games, hoping for a stable job, and his wife still strongly supported his dream.
[b] either works day after day, or learns a skill from scratch. He is determined to regain his childhood dream: playing games [/b]
"what I fear most is to be eliminated by this society." With children, this feeling is particularly strong. " In 2010, when his son was born, the pressure on Liang Jianfeng's shoulders suddenly increased. In this year, housing prices in Guangzhou have been advancing rapidly, and living in this city has become an extravagant hope. His wife returned to the small town of his hometown in Zhuhai with a child who was born soon, and was looked after by his parents.
"anyhow, for family members, we must first find a job." Hongkong's wage level is far higher than the mainland, Liang Jianfeng returned to Hongkong, in a residential district to find a security job, 12 hours a day night shift, seven in the night to second days in the morning.
"the days of security" are the quietest and most depressing days of my life. Sitting in the house in the middle of the night playing with a cell phone can make money. Such a simple thing has never been done. " He said. Half a year after
, he resigned from this leisurely job and started a laundress in a laundry near his home. He and the boss two people, every day from ten in the morning to five p.m., carrying dirty clothes, laundry, ironing clothes, stacked clothes, although the income is lower than the security, but more substantial, also have more time to do their own business.
he began to think seriously about the way out in the future: "either do the work on the bottom day day after day or learn a skill from scratch. Finally, I am determined to regain my childhood dream of "playing games", learning from home, doing it from my own and playing games.
after a busy day in the laundry, after going home to dinner, he went into his own house and learned from his own late night, from programming to the ability to write some simple little games with tool software. "Any obstacle encountered in development is joyful, and the real difficulty comes from the pressure of life. Long time mechanical work, only more than a little time to learn development, this time is the hope of my life. "
his mother strongly opposed him to play games, so the two often argued. In his mother's eyes, such a low educational background is enough to secure a secure job.
"but I knew in my heart that I had no choice but to be a security guard and a laundry worker, just to get through that time." Liang Jianfeng said, "no diploma does not mean that there is no knowledge, and how to work steadily in life is less stable than the work done by strength."