2013 "talk about civilization and new style" public service advertising works collection and selection exhibition activities
the Propaganda Department of each city Party committee, civilization office, network office, industry and Commerce Bureau, Wen GUANG new Bureau, radio and television station, advertising association, and advertising agencies:
to carry out the eighteen spirit of the party in depth and promote the social owners The construction of the core value system, play the important role of public service advertising in the dissemination of civilization, display the spirit of advanced and civilized progress, and cultivate good manners to know honor and disgrace, to speak positive, to contribute, and to promote harmony. According to the Propaganda Department of the Central Committee of the Communist Party of China, the central civilization office, the central and central foreign propaganda office, the Ministry of industry and information, and the country The General Administration of industry and commerce, the State Administration of radio and television and the General Administration of press and publishing "on the deep development of the opinion on the publicity of public welfare advertising for the new style of civilization" (civilized office [2013]1), the provincial propaganda department, provincial civilization office, provincial network office, Provincial Industry and commercial bureau, provincial radio, film and Television Bureau, provincial communications administration, Shandong radio and television station, province The Advertising Association jointly carried out 2013 collection of works on public works of new civilization, and launched a public network voting.
.Lt; strong.gt; strong.gt; first, activity theme and purpose.Lt; /strong.gt;
public service advertising works around socialist core values, standard moral behavior, construction of ecological civilization, and transportation and food closely related to people's people's lives. As the theme of creation, safety is a good atmosphere for developing positive spirit, inspiring endeavor, promoting scientific development and promoting social harmony.
.Lt; strong.gt; strong.gt; two, collection of works category.Lt; /strong.gt;
the public service advertisement collection works are divided into five types: plane, broadcast, film and television, network, mobile phone.
.Lt; strong.gt; three, work specification.Lt; /strong.gt;
(1) film and television class (including video, animation): film and television advertising must be recorded on the DVD disc, the format is MPEG4 or AVI. to provide creative copywriting, recorded on the disc, each advertising time must not exceed 60 seconds, a CD can be recorded. Multiple advertisements, and a folder for each advertisement. It is necessary to fill in the registration form of the participating works and submit it to the work piece. The name of the participating work and the full name of the participating unit must be noted on the basis of the advertising work box. There are no series of advertisements for film and television.
(two) plane class (including newspapers, poster): the size of the flat advertising works submitted is A3, and is mounted with 150 grams of light black hard cardboard and two copies (one of them is selected for national selection). At the same time, it provides a piece of original CD, and its storage format is work name. TIF or file name. Jpg, the name of the work and the full name of the participating unit must be specified on the base of the CD box.
the works are divided according to a single piece and a series of works. The two works associated with the contents belong to two single pieces, with more than 3 (including 3) works associated with the content of the works, which are selected by a piece of work. Each work must fill in two registration forms for participating works, one of which is pasted on the back of the light black card after mounting, and the other is submitted along with the work.