The introduction of advertisements for Primary School Awards involves many schools.
source: Volkswagen
at present, the Central District of the primary school has entered the holiday, but when many pupils get the final award, it is found that the back of the award is a whole brand of advertising. The parents who saw the awards also questioned it, and most parents thought it was a prize for honor and encouragement, and now it became a publicity sheet that could have a bad effect on the physical and mental health of the child. The school believes that these awards are sponsorship and do not require students to purchase them. Parents believe that the children of Ms. Li's family, a resident of the residential district of North Street, are seven years old. In the Middle District of the city, I read the first grade. In the last few days, the child has been noisy to buy a student computer, and said some of his classmates have bought it, and he also wants one. "I didn't notice since the child got home after the winter vacation and let me buy a student computer. But today, the child took out a publicity list of a brand student computer from his schoolbag. The reporter saw that on the back of this "three good student" commendation, it was the advertisement of a brand student computer. "The award can also be taken to get the gift. Some of his classmates have taken it. I didn't go there, nor did I know what I could get." Ms. Li thinks that after the school implants the advertisement to the prize, it will have some mental negative effects on the child, which makes it easy for children to produce some comparisons and mislead the students. And Mr. Li, who is in a district of Ms. Li, read grade five in the experimental primary school, and he also has a negative attitude. "The award itself is a sacred, also a symbol of honor. The advertisement is implanted into the prize. It seems not to be the same. It reduces the effect of education." The merchant sends the prize picture is the product propaganda reporter has learned in the interview, the city middle area is not only the experimental primary school has issued the advertisement award in the primary school, many primary schools send the student's award form the advertisement. "Most of the primary schools in the middle of the city are given a prize. This is not a matter of this year. Last year, we gave a lot of free gift to the school, which is also promoting our products and promoting the brand awareness of our products." On the afternoon of 29, a staff member of the brand told a reporter, "primary school students hold this award to the two bookstores in Lunan bookstore and shopping center to receive books or laptops, and two one." The school believes that the school's reward is because it is a free resource that can save a part of the school's funds. "This is the free gift of the brand to us, although we send the prize to the students, but we have not forced the students to buy this product and buy it all." It is the student's voluntary behavior. We have not signed any agreement with the reader. " A principal surnamed Wang of the City Central Experimental Primary School told reporters that every year the school received more than 1000 complimentary certificates. It is easy to mislead one of the students of Zaozhuang Jindi Psychological Consult Research Center, a psychologist of Xu's surname, who simply said that it is a kind of creative behavior to print the advertisement on the prize. It can save some money for the school, and it is not a bad thing.
, but on the other hand, the commendation is a kind of affirmation, encouragement and appreciation for children's quality, learning and behavior. In this way, it is not proper to advertise on the certificate, because it will reduce the pride and satisfaction that the certificate brings to the children. At the same time, parents' overreaction and questioning will directly affect children and cause two injuries to them, thus reducing the authority and sanctity of education in the mind of the children, making the children discounted when they receive education.
"at the same time, this kind of advertisement can stimulate children and mislead their children's desires. In particular, some primary school students are still lacking the ability to accurately judge things. This kind of commercial submission is easy to harm the spirit, and the child's vanity is strong, so it is easy to produce the psychology of comparison and cause bad influence. He said.
a beard worker in the office of the Zaozhuang Municipal Education Bureau said that it is not clear that the status of the award is not clear. It is not clear whether the education department in Zaozhuang has such a document. It is not clear whether it had happened before.