"Service candidates" organizations gathered, how much love, how many marketing?
reporter Li Gang Yin Yanan Xing Zhenyu Zhang Wen Intern
Xu Congfen
the entrance examination of the college entrance examination, 7 morning, the reporter visited a number of entrance examination points, found that the entrance of the examination points is very busy, not only have many examinee parents, but also many come to the entrance examination. All kinds of personnel who publicize the creation. Some businesses have come to "wipe out the oil of the college entrance examination", while some organizations and departments are selling themselves under the banner of serving candidates.
business opportunity
7 days around 9 o'clock, when the reporter came to Ji'nan seven middle school entrance examination, there was a large crowd on both sides of the school gate. On the sidewalk south of Jiefang Road, there are occasional blue, green and other sunshade awnings, all of which are printed with "logo" and propaganda slogans of various institutions. From time to time, staff members carrying a pile of publicity materials were shuttling through the crowd and stuffed the materials of parents waiting for the candidates waiting at the school gate.
the reporter walked on the road ahead of the provincial experimental middle school entrance examination. Because of the sunshade umbrellas, tables and promotional materials of all kinds of institutions, it is very difficult to walk around the entrance of the examination center. Back and forth, journalists received more than 30 leaflets, mainly including vacation training, enrollment and some post entertainment projects.
at the entrance examination of Ji'nan foreign language school and mountain teacher's affiliated middle school, reporters also saw similar situations. Various institutions, such as education and training institutions, agency agencies, voluntary training and other organizations that have some relationship with the candidates for college entrance examination, have hired a number of people to "shuttle" in the middle of the examination of the parents to distribute various advertisements. But there are many unrelated to the college entrance examination candidates, such as real estate, tourism, even Department of gynaecological hospitals have also come to the college entrance examination examination spots to distribute advertising, trying to take the college entrance examination.
the other side of the "service examinee"
at the entrance of each examination point, the reporter saw that all kinds of agencies had posted slogans for service candidates. Among the numerous stalls of the sunshade canopy, there are medical institutions and urban management departments, and more are stalls of various commercial institutions such as education and training, and overseas agents.
small fans and umbrellas with posters and slogans are popular among the materials and articles distributed by these organizations. Around 9:30 a.m., a bank clerk brought two boxes of umbrellas to the parents of the candidates. "There are so many units coming to the examination center to provide services for the candidates. This shows the concern of the whole society for the college entrance examination, and we are very grateful as parents." Ms. Li, a student parent living in the Second Ring Road, said that some educational materials such as education and training, voluntary reporting and training have some functions for parents.
"it's quite hot now. Many agencies are free to send water and send a little fan or something. It's fine." Mr. Liang, the parent of the student's parents, said that some companies have set up a service point near the stadium to provide free love tea, mineral water for parents and students, as well as Patchouli water, band aid, and cool oil.
"but there are many advertisements that are not appropriate." Mrs. sun, the parent of the parents of the foreign language school in Ji'nan, told reporters some indignantly, and some of them read the leaflets. "It's the college entrance examination. Now it's not a child," she said. She also said that there are many organizations that distribute real estate, tourism and even the gynecologic hospital. "The commercial taste is too strong."
there are also some love activities, which are also a well planned public welfare marketing while serving candidates.