Parents' children's Day: buy and buy for children
although he is still young, he still wants to leave him a good memory. Public Wang said that their children are now less than 1 and a half years old, he has been in advance for the children to buy Children's Day gift, and on the day of the festival, he also applied for a special holiday play with children.
Ms. Li is a second mother, the elder son goes to the middle school, the little son is just full, she bought the gift for the two children online, bought the eldest son the remote control car, and bought the building for the youngest son. On the day of the festival, she took her youngest son to participate in the 61 activity of the eldest son's kindergarten, and the two babies had a good time.
reporter investigated 10 parents, who were all prepared for their children's holiday gifts, of which 6 were bought on an e-commerce platform and the other 4 were bought online. It is worth mentioning that apart from Mom and Dad, many grandparents also joined the gift giving army, and most of the gifts they bought were clothes, toys and so on.
recently, the Jingdong platform released children's consumption data from 2015 to 2017. The survey shows that the proportion of children's consumption in household expenditure continues to grow, among which urban users account for the largest proportion. In 2017, for every 100 yuan of children's consumption, urban users consumed 56 yuan, and rural users consumed 44 yuan. Data show that children's consumer goods are mainly daily necessities, food and intellectual products, accounting for 45%, 25% and 17.2% respectively. It is worth mentioning that there are some changes in the structure of the category of children's consumption, and the spending of parents on talent, intelligence and food is increasing, among which the growth of talent consumption is the most obvious. At the same time, the data show that in children's toy consumption, building blocks, remote control classes and models are most popular in children's books. The sales of children's books increased by 52% in 2017 compared with 2015, of which the fastest growing sales are English education, Chinese calligraphy class, cartoon picture book, data display, Harry Porter Memorial edition. The three books of Yang Hongying's Diary of a smiling cat and the school of rice and small circle are children's favorite.