origin: Ji'nan times Author: Jin Qian
2013, "child king" opened at four Wanda Square, 4000 square meters The business area is called the overlord of the children in the comprehensive body, and a large number of springs are coming.
on the evening of April 21st, parents took the baby to the mall's theme playground game. Reporter Guo Yao took
5 years in the past 5 years, with sunning red children, baby king, golden baby, seven color flower and other mother and baby shops were taken root by four road Wanda, plus 2000 square meters of Reese English, with a total of 80000 square meters of business area, the proportion of children's occupation has reached 16%.
the baby gets the world. The popularity of the new retail concept, the quality pursuit brought by the consumption upgrade, the bonus of the two child policy, and the superposition of many factors, the baby economy has ushered in a huge vogue. Both consumers and operators need to face new choices and changes.
a baby "led the family" accompanied by children's format to attract a strong passenger flow
"one weekend, the children quarreled to the harmonious guru island." For nearly three noon, a family of us ate a meal in the mall, bought some daily necessities, and often passed away very easily. Ms. Li, who lives near seven road, said that shopping and shopping in the mall according to the wishes of their children is their family's "weekend first choice".
the consumption pattern of "Little Devil in charge" like this is not rare, which is the rapid expansion of children's formats. According to public data, the proportion of children's commerce in shopping centers all over the country has increased from 5% in 2011 to 18% in 2017. The ratio is also expanded from a single child retailing in the past to children's education, children's development, children's amusement, children's catering, children's photography and so on.
an afternoon on Wednesday, the traffic volume was not too big. After four Wanda, the early education shop was crowded. "The young children of early education are small, often accompanied by a child of two parents, sometimes to do activities, a family can come to six parents, grandparents and even aunts will follow." Mr. Xue, director of the golden baby Wanda shop, said such a strong passenger flow brought joy and sorrow to the shopping mall. The happy thing is that "1 dragging 6" has contributed to the consumption of shopping malls. The worry is that there are hundreds of passengers in a period of time normalization. "This has to give the mall more management effort." Mr. Xue said.
"children's business to drive passenger flow is positive. The consumption generated by these passenger flows is also very evident from sales data." Zhang Xinfeng, deputy general manager of Ji'nan Wanda Plaza commercial management Co., Ltd., with children's retail stores as an example, the turnover rate is 50%-60% plus children and parents' consumption, the turnover rate is 90% and some clothing consumption, a child will bring the family's collective consumption behavior.