Re: review:
the "limit child order" of the State Administration of news and radio and television (State Administration of radio and television) undoubtedly poured cold water on the star - son reality show, and the "star two generation" era of hegemony will be terminated.
, in fact, the call for a real star of a serious game star has been heard. In July 2015, the State Administration of Journalism and broadcasting issued a "notice on strengthening the management of reality show program", which asked the reality show to pay attention to the ordinary people, avoid overstar, abandon the wrong recognition of "star beau", correct the tendency of relying solely on stars, and can not turn the program into a star and a place to show wealth. It can not help Gao Pianchou and the high cost of bad manners; at the same time, it is suggested that "reality show should pay attention to the protection of minors, minimize the participation of minors, and resolutely eliminate the bad tendency of commercialization, adult and excessive entertainment, and infringe the rights of minors for a minority of minors' participation. The phenomenon of benefit. " Under the guidance of policies, the number of reality shows has been significantly reduced.
the new advertising law, implemented in September of the same year, also made it clear that "no minors under ten years of age should be used as advertising spokesmen".
news spokesman said that it will be guided by the management mechanism, such as the record of the golden time program, and the evaluation and evaluation of various awards, to support the excellent reality show, and to restrain the reality show lack of value and significance.
, according to Peng Kan, the director of R & D consultancy, the General Administration of radio and television (SARFT)'s policy is generally limited to a relatively large number of programs in the market. "Obviously, it is not encouraging that the stars are using the reality show to foster the two generation of stars."
experts point out that the "limit child order" is not to limit the future development of the "two generation of stars", nor the platform for canceling the growth of children, but to ensure that children have the right value guidance. The "child restriction order" is not only a protection for the children of celebrities, but also a protection for children in front of the TV set.
Huang Li, the founder of banyan investment in variety show investment, said that in the long run, the reality show "limit child order" will play a correct guiding and helping role to the variety show, and also hold a "umbrella" for the young children.
a lot of people in the industry believe that the reality show in the pursuit of high ratings, but also should carry more value content, into more profound spiritual connotation and social significance.
"the future development of Chinese TV programs should be guided by social value, and TV programs should grow into cultural products to promote the development and innovation of the whole industry," Wu Wenbo said.