new law clearly stipulates that no minors under ten years of age are not used. As an advertisement spokesperson.
the Beijing News reported on September 1st that the new advertising law, which was amended by the fourteenth session of the Twelfth National People's Congress, was formally implemented today.
reporter yesterday at the new "advertising law" held by the State Administration for Industry and commerce, the implementation of the press conference was learned that as of August 22nd, 3973 cases of illegal advertising were investigated and investigated in all parts of the country, and the fine was fined 53 million 563 thousand and 100 yuan.
the director of the advertising department of the State Administration for Industry and commerce, Zhang Guohua, said that the new "advertising law" has been in the four months since the promulgation and implementation of the advertising market, the national advertising market order has continued to be good, the implementation of all aspects of the preparation has been basically mature.
nearly 4 thousand pieces of illegal advertisements were investigated and dealt with by
Zhang Guohua. Since April 28th, the advertising and data center of SAIC has been officially launched. This is based on the concept of large data set up advertising supervision, advertising credit, advertising industry development, advertising information exchange in one system, breaking the situation of scattered monitoring throughout the country before, forming a national "a network."
the data center has now basically realized all media in 332 cities of 31 provinces and cities, full coverage of all kinds of advertisements, all weather monitoring, and can grasp the situation of advertising market in real time. Monitor feedback every 3 days and distribute illegal advertising clues to the industry and commerce departments where illegal advertisements are located.
beginning in June this year, the State Administration for Industry and commerce's monthly monitoring bulletin on each underground has been notified by past spot checks and changed into a comprehensive Notification of the monitoring of the national advertising release.
from the monitoring situation, the total number of illegal advertising in July decreased by 6403 than in April, and the decline was 29.7%; the time of illegal advertising was 10400 hours lower than that in April, and the decline was 50.7%.
according to statistics, since the promulgation of the new "advertising law" in April 24th, as of August 22nd, 3973 cases of illegal advertising have been investigated and investigated all over the country, which is ordered to stop releasing 3602 pieces, fines (including fines) 53 million 563 thousand and 100 yuan. Among them, 914 cases of illegal advertisements were investigated and dealt with by the commercial and industrial departments of Beijing, and the total amount of confiscation (including fines and penalties) amounted to 17 million 200 thousand yuan.
new "advertising law", the State Administration for Industry and Commerce has made use of the test data since the new "advertising law" was issued.
the SAIC has also identified 20 cases of illegal drugs, food, cosmetics and collectibles advertising, focusing on supervision. As of August 22nd, 137 cases had been filed, and the total number of fines (including fines and penalties) was 10 million 71 thousand and 300 yuan.
at the same time, the State Administration for Industry and Commerce made up a working group to make up a working group to promote the release of the new advertising law, study and formulate the amendment and abolition plan, and improve the Interim Measures for the supervision and management of the Internet advertising, the measures for the administration of the advertising and registration, and the management measures for medical advertising and other 10 supporting departments. The drafting and revision of the rules.
, the Interim Measures for the promotion and management of public service advertisements are under the process of signing, and will be promulgated in the near future.
focus 1
can children advertise?
children under 10 years of age can advertise, but can not be the spokesperson
the new "advertising law", "not to use the age of less than ten years of minors as advertising spokesmen" has been a lot of concern.
children can't advertise it? Zhang Guohua said that this rule should distinguish between "spokesperson" and "performer". Children under the age of ten can advertise, but they can not be spokesmen.
Advertising Spokesperson is generally highly recognizable, mostly star endorsement. Spokesmen usually sign long-term endorsement contracts with advertisers, advertisers pay high endorsement fees instead of labor costs. According to the new advertising law, minors under the age of ten should not endorse.
how to define "spokesperson" and "performer"? Zhang Guohua said that the industry and commerce departments will distinguish children's advertising form and cost payment. After the implementation of the new advertising law, the industry and Commerce Department will investigate and punish the illegal use of children under the age of ten.
focus 2
star endorsement product problems, will it be accountable?
if the star confirms the false advertising, it will investigate its endorsement behavior
advertising spokesmen are mostly stars. In recent years, the news of the celebrity endorsement of false goods has also been continuously burst. Many people wonder: if consumers have problems with their products, should they blame the celebrity spokesmen?
for this, Zhang Guohua said that when consumers use celebrity endorsement products, the problem of how to pursue responsibility depends on the specific identification of usage.
for example, if a consumer uses a star endorsed product after a problem, and other consumers do not have a similar problem, it is necessary to identify the reasons for individual differences such as consumers themselves. In this case, the stars are not endorsing false advertisements, consumers can consult with sales operators, and do not need to investigate the responsibilities of celebrities.
, and if it is decided to be a celebrity endorsing a false advertisement, the industry and Commerce Department will investigate and prosecute the star's endorsement in accordance with the law. If the star illegally endorsed the behavior of false advertising and caused serious personal injury to the consumer, it also needs to investigate the civil liability of the star and make relevant compensation.
in addition, according to the thirty-eighth article of the new advertising law, "the natural person, legal person or other organization that recommends in the false advertisement and has been under the administrative penalty for three years, shall not use it as an advertisement spokesperson."
focus 3
Internet illegal advertising how to supervise? At the end of
, Internet advertising monitoring center
will be built. At present, the new advertising law stipulates that most of them are for traditional media. The data center of the State Administration for Industry and commerce, which was opened in April, covers a number of comprehensive portal websites, but the main monitoring is still the traditional media, such as TV, radio and newspaper all over the country.
WeChat, micro-blog and other Internet illegal advertising how to supervise? Zhang Guohua said that although the current new advertising law is mostly aimed at traditional media, some of the provisions also apply to Internet advertising. At the same time, it is also revising the Interim Measures for Internet advertising supervision and management, which is mainly aimed at the supervision of Internet advertising. It is now being perfected and will be formally promulgated after completion.
there will be more detailed regulatory requirements for Internet pop-up ads, advertising messages, WeChat public numbers, etc.
in addition, Zhang Guohua revealed that the national Internet advertising monitoring center will be completed by the end of the year, and some technical problems of Internet monitoring are being improved. Starting next year, the ad monitoring center will be able to monitor the Internet advertisements in all parts of the country in real time and hand over illegal advertising clues to the local business departments in a timely manner.
* related news
200 billion yuan
last year in Beijing, the Municipal Industry and Commerce Bureau issued "on the implementation of the new.Lt; advertising law.Gt; guidance", which means to use 10 measures, such as credit management, large data supervision, social co governance, and so on, to improve the supervision and supervision system of advertising, and strengthen the supervision and supervision system of advertising. Supervision in and after the event is carried out in order to implement the new advertising law.
strict advertising release registration
Beijing is the largest advertising market and advertising media center in the country. There are 28845 advertising units, 2346 media and more than 120 thousand advertising workers. Last year, advertising business amounted to 192 billion 100 million yuan, accounting for 1/3 of the country's total.
Municipal Industry and Commerce Bureau said that after the implementation of the new advertising law, the registration of advertising and publication should be registered in the industry and commerce department according to law. We will improve the monitoring and monitoring system of advertising and apply big data technology to monitor and supervise targeted.
the Municipal Industry and Commerce Department will also increase the enforcement of law enforcement of false illegal advertising. According to the new law, the maximum can be fined by 2 million yuan, and the license and business license can be revoked; the illegal advertising endorsement behavior will confiscate the illegal income of the advertising spokesman in accordance with the law, and more than two times more than twice the illegal income. A fine.
Beijing, Tianjin and Hebei promotion of advertising and law enforcement cooperation in addition to strengthening their own supervision, the Municipal Industrial and commercial departments will also joint propaganda, Health Planning Commission, network letter office, public security, news and publishing and radio and television departments, in accordance with the joint meeting mechanism of the ministerial level, to jointly control false illegal advertisements.
at the same time, promote the cooperation between Beijing, Tianjin and Hebei Province and other provinces and cities advertising law enforcement cooperation, perfect advertising cases and information sharing, transprovincial City advertising cases transfer, illegal advertising publishers, operators, advertisers to investigate and deal with.
City Commerce and Industry Bureau said that the business sector should strengthen advertising and post supervision while developing advertising. We will build a platform for the four exchanges and cooperation between the two sides of the Taiwan Strait to promote the landing of major advertising industries. Strive to achieve the advertising market size by 250 billion yuan by 2020.