Standing Committee of National People's Congress The general assembly office today held a press conference on the draft amendments to the food safety act and the draft amendment to the advertising law. China economic network reporter Wangcheng / China economic network Beijing April 24th news this afternoon, the fourteenth meeting of the twelve NPC Standing Committee voted on the newly revised "advertising law". Deputy director of the State Administration for Industry and commerce, Gan Lin, said that the new law has made legislative provisions for the behavior of advertising spokesmen and forbids the use of minors under the age of ten as advertising spokesmen.
"in real life, we often see that some advertising spokesmen are not responsible, exaggerate the functions of goods or services in advertisements, and falsely claim the effects of various representative commodities, and get huge economic benefits through this kind of endorsement behavior." Gan Lin said that the legislative provisions of advertising spokesmen are highly concerned by all circles of society, and the voice of advertising endorsement into the advertising law is very strong.
in addition, the new law provides that no minors under the age of ten should be used as advertising spokesmen.
Gan Lin points out that the legislative provisions of the new law will play a positive role in standardizing the behavior of advertising spokesmen, strengthening the responsibility consciousness of spokesmen, punishing false endorsement behavior, and maintaining the advertising market order of good faith and civilization. In accordance with the requirements of the new advertising law, the business sector will implement the new advertising law's advertising endorsement practices in specific law enforcement practice.
it is understood that the new law will take effect from September 1, 2015.