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he forgot everything, but never forgot to love you. This sentence has become a golden sentence of recent micro-blog netizens. This sentence stems from CCTV broadcast of a series of caring for the elderly public service advertising. This series of advertisements is only part of CCTV public service advertisements. CCTV insiders revealed that the total advertising value of CCTV for public service ads is more than 1 billion yuan.
a sentence touched many netizens
an old man looked at home in a wooden way, waiting for his son to return home. Dad, open the door for me! But when my son knocks at the door, the old man gets into a panic. Originally, I don't know when my father suffered from Alzheimer's disease. His memory is getting worse and worse. Afraid that he could not continue to take care of his son, the father began to write his note when he was awake, and continued to spread his father's love. On the screen, I remember wearing clothes, keys and so on.
one day, the son went out to eat with his father. His father grabbed dumplings and put them in his pocket. The son asked, "Dad, what are you doing?" the father, who had already said something, said with difficulty: "this is for my son. He likes dumplings best." The last subtitle he forgot everything, but never forgot to love you, directly let many netizens burst into tears. On micro-blog, with father and dumpling as the key word, you can search almost about 100000 posts, all about the less than 5 minutes of public service advertising. Many netizens were moved repeatedly. They were punctured in tears.
a series of public interest clips received
the public service advertising that moved a lot of netizens, but a short story called "packing", which was broadcast by CCTV. Besides, there are two short films, such as Dad's lies, mother's waiting. Father's lie, the father deceived the daughter who could not go home. He said he was all good, his wife went out to play, and he did not worry about her daughter. He hung up the phone, the picture turned, and his father went to the hospital to take care of his own partner. The next monologue is considered to be the finishing touch by netizens. Can you hear your parents' lies? Go home often and see that love is too late. This sentence makes many netizens call themselves tearful.
"mother's waiting" with the faster pace of the child, and the mother from the care to the footsteps that can not catch up, call people to cherish the most important people around. The person who has led you to run, the person who silently accompany you to grow up, has gradually been unable to catch up with your footsteps. The advertisement appealed to everyone to stop and wait for the woman who passed away without regret for you.
, in fact, the reporter noticed that since January this year, CCTV has gradually increased the strength of public service advertising. Even in the Spring Festival Gala of the snake year, a lot of public service ads have appeared. In addition to a home series, a short film about husband and wife communication has also moved a lot of netizens.
knowing that CCTV 1 billion yuan
Dr. Yuan Fang of Communication University of China believes that public service advertising is a moral propaganda and can not be used to compare with commercial value. He calculated his own account: if the time of doing public service ads is to put commercial advertisements, the value will be no less than 1 billion yuan. In
some public service advertisements, there will be some enterprises' names in the end. In this regard, Yuan stressed that this is not the name, but the joint broadcasting with the enterprise, but he also pointed out that the relevant departments of the documents have regulations, the final 5 seconds of the end of the public service advertising can appear some enterprise Logo. She said yesterday that the public service advertising and business are not conflicting. In the public service advertising, the departments concerned also have instructions to attract more social forces to participate.
emotional father and son love is really something
besides, the reporter learned that caring for the father and son in a series of public service advertisements for the elderly is actually a real story. Mr. Tang, the chief executive of a well-known advertising company that made the advertisement, revealed that the story in the package came from his colleague, Mr. Yang and his father's real story.
Mr. Tang revealed that after receiving the invitation of the CCTV, he and his colleagues immediately held a meeting. When he talked about the theme of filial piety, his colleague, Mr. Yang, could not help saying to his colleagues.