Ji'nan Chongyang Festival is the flagship of the elderly brand "silver hair economy".
source: Ji'nan daily
10 month 23 (reporter cover happy) today is the traditional Chinese festival of the festival. In the past, the sales promotion war of "the festival must be promoted" in Ji'nan was not warm, but the "sunset red" tourism was on fire before and after the festival. The "family banquet" that accompanied the old people for the festival let the hotel restaurant rise. In the era of rational consumption, the economic growth point of the "silver hair economy" is in service, to grasp the hearts of the elderly, and to work hard in close service.
reporters visited Ji'nan today and found that this year's Chongyang promotions did not have much new meaning. Promotional food is soybean milk powder or cereal. Clothing is still a sweater and thermal underwear. In household appliances, there are still bathtubs and massages. The head of the market department of a shopping mall says that the elderly are more inclined to be careful, more rational, less consuming and less expensive in shopping consumption.
compared with the retail industry is cold, tourism, catering industry is "ice and fire". Everyone's family together with the old people to have a reunion dinner has become the tradition of the Double Ninth Festival, and the hotel restaurant has become an important place for family banquet. The hotel and catering industry is gradually finding ways to provide "Reunion" services. On the eve of the Chongyang Festival, the main dish of the management spring banquet Hotel quietly shifted from "selling time" to "looking for affection". Several old Ji'nan classic dishes were labeled as "the old lady in memory". More traditional Chinese restaurant in Ji'nan, during the Chung Yeung Festival, have launched family theme matching with preferential items. Reporters from these hotel restaurants learned that the recent family feast bookings were 20% higher than usual.
"sunset red" tourism special line products sell well. Reporters learned that these tourist products were hot after the end of the golden week. Jiahua national brigade for many years launched "your parents we come to accompany" tourism products, "Hong Kong, Macao Guilin nine days" sunset red tourism products 26 days already full, in November 2nd, the team left only ten places. "Hainan, Guilin, Hong Kong and Macao" set out on the 28 day of the Shandong treasure tour, 800 people are now full. In November, the travel agency continued to launch the sunset red special train to Vietnam. With the sunset becoming a new hot spot in tourism, the number of travel agencies pushing the sunset red on the Ji'nan market is increasing. It is understood that more and more children are traveling to their parents. Because of comfortable travel and favorable price, the "sunset red" line attracts more elderly people to pay for it.
nowadays, almost all businesses have realized that China has entered an aging society, and the market potential of the "silver hair economy" is huge. In the face of this huge market, the consumption demand of the elderly is rising to service. It is the key to seize the growth point of "silver - hair economy" and introduce the service to the elderly.