Marketing of health care products
Tang Chuncheng /
the money instead of "cure" the disease "
" finally returned the money, and later do not listen to those words that sell health drugs, injustice money do not say, but also hurt the body. Zhang Gang, a Ji'nan citizen who was nearly 70 years old, said.
Zhang Gang goes to work in the field, and he and his wife live in Ji'nan. Because his wife is not in good health, Zhang Gang usually pays special attention to health care information. One day, when he was walking in the yard, a little girl stopped him. "Grandpa, our company specializes in the elderly. Tomorrow there is a free health care lecture. You go and have a gift." Zhang Gang listened, but he was okay at home, and agreed. On the second day, Zhang Gang came to the company's rental office in the luxury office building and felt that the company had strong strength. The company's lecturers say their products are high-tech, and some elderly people who have eaten the company's health care products also say how effective they are. Zhang Gang is moving. After listening to 3 lectures for a long time, Zhang Gang produced the idea of buying some products for his wife, plus the company said that the refund was invalid, and Zhang Gang bought a product of 3000 yuan. His wife didn't feel good after eating for a few days. He asked the company that the company had to take a course of treatment before it was effective. Zhang Gang spent 15 thousand yuan on a hard course of health care products. But after eating, his wife was not only relieved but also more serious. When Zhang Gang went to ask the company again, the company staff also said that the problem of individual physical fitness.
helpless, Zhang Gang dialed the "12348" legal service hotline in Ji'nan. "12348" duty lawyer came to know the situation in detail and joined the relevant departments to coordinate. When the health care company looked at the bad situation, they finally returned to Zhang Gang.
according to the statistics of the Ji'nan "12348" legal service hotline, in March this year, the hotline received 65 legal consultations for the elderly, accounting for 28% of the total number of legal consultations in the field of consumption.
in April 24th, reporters at the hero hill square in Ji'nan saw that many young people were warmly giving publicity materials to health care products for the elderly. The reporter took over a copy of the information to promote the maintenance of traditional Chinese medicine. There were more than 30 kinds of pills or capsules on it. There were some diseases for the heart and brain and so on. There were five kinds of pills and 100 yuan for each kind of pills. Moreover, publicity materials are clearly marked in terms of "secret recipes, invalid refund" and other words. Reporters at the scene found that most elderly people get health products publicity materials, will carefully look at the above content, or listen carefully to sales staff to talk about efficacy.
a deception enticed into a trap
recently, an old man named Zhang Na, in conjunction with his own experience, told the "trilogy" of the health products company.
is the first "love". One day, when Zhang Na went out to buy vegetables, he was stopped by a little girl who claimed to be a salesman of a health care product company. The little girl said that in order to give back to the vast number of users, the company organized the free travel activities for the elderly. When she saw her grandmother calling, Zhang Na felt warm and willing to take part in the tour organized by the company. On the second day, Zhang Na arrived at the assembly place on time and found that forty or fifty elderly people took part in the event. On the bus to the southern mountainous area, the little girl of the health care product company asked the old man to warm up, and gave the old man a performance. In the process of play, the girls are also very enthusiastic, for a while to help the old man with bags, and then help the old man. At noon, the health food company also provided free lunch for the elderly. At the end of the tour, the company also gave each old man a stainless steel pot. After a trip down, Zhang Na felt that the health care company was really human.
next is "frightening". Less than two days after the trip, the health food company also told her to go for free medical examination. Zhang Na has a good feeling about the company, so it's about to go. At the scene, Zhang Na saw that the elderly were undergoing physical examination before several imported instruments were said to be imported from Japan. After physical examination, almost all the elderly people found out various diseases. It's normal to be old and sick, but the introduction of the little girl surprised Zhang Na. "Grandma, you are very dangerous." If it is not treated in time, it may be paralyzed in the future. "
is "deceive". After seeing Zhang Na a little scared, the little girl said to her, "it is three poisons of medicine, and the remedy is not as good as food. Our health care products are national high-tech products, you can eat and see, if invalid, you can get a full refund. Zhang Na bought more than 3000 yuan of health products at once, and felt no effect after eating. When she went to ask the company again, the salesperson said that her physique was rather special, so she had to take several courses to be effective. Zhang Na also bought a course of health care products, after taking no effect. Then she felt cheated. However, if she wants to protect her rights, she will feel that she is willing to buy it.
according to a reporter's survey, there are prizes, free tours, recycling bottles, free physical examination, home visits and so on, all of which are the means to establish contact between the health products company and the elderly. Once the contact is established, the trained salesman is able to use the old man to be lonely or eager to cure the disease. First, it takes care to gain trust, and then scare the elderly through physical examination, and finally complete the process of selling products. Because of their interlocking tricks, many elderly people can't afford to fall into the trap through several steps.
expert weapon to prevent
a doctor who does not want to be named says that some health care companies cheat the elderly, mainly because most old people are not around, lonely, and generally have geriatric disease. General health care workers will choose the "empty nest" old people to sell, because these old people are very easily bewitched by the words "special curative effect" and "cure all kinds of diseases". In this sense, to prevent the elderly, children should be more concerned about the elderly, as much as possible to take time to accompany the elderly; regularly take the elderly to the regular hospital for physical examination; if the elderly have a disease, the elderly should be treated in time to the regular hospital.
Zhang Gang analyzed the reasons why he was deceived. He said that most of the elderly will suffer from diseases and even suffer from some stubborn diseases. The health care products company has grasped the idea that the elderly want to prolong their life, and publicize the idea that their products have amazing effects and induce the elderly to have a try.
through the analysis of the public consultation, "12348" on duty lawyers think that part of the sales of health care products is that the elderly buy health drugs and equipment with unreasonable high prices, and the other part is the physical damage caused by the use of health care drugs and equipment for the elderly. Therefore, "12348" lawyers suggested that there are more incidents of using health food as counterfeit drugs, and the elderly should pay attention to differentiation when buying. If there are any problems, it can be reported directly to the local industry and commerce department or the food and drug administration.
Jing Yuanning, a lawyer in Ji'nan, believes that if the elderly purchase expensive health care products or equipment is fooled by fraud, the contract will be invalid. If the purchased product damages itself, it may claim compensation from the other party. If the product has quality problems, it can be held accountable by the manufacturer, and the criminal responsibility can be seriously investigated.
(the injured old man is the pseudonym)