Research Report on Internet life in the middle and old age: most concerned about state affairs and health preservation
http://news.jnnc.com//jinan/2018/0320/660274.shtml
the elderly are most concerned about national events and health care
to the Internet and smart phones, the lower the possibility of being deceived
what is the Internet life of the elderly in the Beijing morning news (reporter Han Yuanjia)? What do they care about? What are you afraid of? Yesterday, the Chinese Academy of Social Sciences survey and the center for the big data research and the social research center of the Tencent, published jointly by the center for the research of the big data and the social research center of the Tencent, show that the middle and old people are more concerned about national and health care, the more the Internet and smart phones are recognized and the more self confident middle-aged and elderly people are deceived. The less energy it is.
the report shows that 75.8% of the middle-aged and old users who use WeChat will read the news on the Internet, and more than half (56.6%) can search for information on their own, and 45.9% of the middle and old people will pay attention to the WeChat public number. More than 80% of the elderly will send facial expression packages in WeChat, praise and receive or distribute red packets in a friend's circle.
many middle-aged and elderly people like to communicate with their children by forwarding articles and expressive packages, which indicates that the elderly people are more likely to have emotional and communication needs on the Internet. Judi, Secretary General of the Chinese society of consumer sociology, said Specialized Committee. It has been found that the most important things for the middle-aged and the elderly to browse the network content are the heart chicken soup and the humorous passages related to the comfort of the mind and the emotion regulation, and the most important information is the domestic current affairs, the military situation and the health care content.
the information screening ability of the middle-aged and elderly needs to be strengthened. Data show that the top three of the elderly people being deceived are the free red envelopes (60.3%), the mobile phone traffic (52.3%) and the preferential discount group buying products (48.6%). Among the elderly who had been cheated, most of them were middle income and high-income elderly, accounting for 67.1% and 24.3% respectively. Based on the same concept and expectation of the relationship between the elderly and the Internet, the Tencent takes the initiative to build a friendly network society for the elderly so as to enable the middle-aged and the elderly to be better integrated into the digital age.