source: Source: the author of the Qilu Evening News: Wang Chieh
the graduate of the oil painting major of Shandong College of Arts is in the courtyard of the senior senior citizen's apartment, for the only One of the old people was in oil painting.
is located in the Ji'nan high tech Zone, the sunset beauty Yue pension apartment, the hardware is first-class, can be called "tall", but the occupancy rate is very low, 60 beds at present only one old man. The reason is that popularity is not high, which is also a common problem in most suburban retirement apartments in Ji'nan. In this regard, Zhang Hongying, a sociological expert, said that the reason for the "unseen" in the suburb of the elderly resides is that the old people live in the community and make the elderly feel lonely. Although the suburban apartment facilities are good, the old people generally hold the concept of "buying drugs to buy drugs, not to spend money to buy services", and not to spend money to go to the suburbs for the aged.
Article / newspaper reporter Wang Chieh
charitable exhibition, but the occupancy rate is only 1/30
"single room window, special water plant water supply, municipal third courtyard, badminton court, The course is complete, the painting room and the reading room are perfect. " Elderly people in such a nursing home for good health, happiness. But on the 16 day, the reporter visited the sunset Yueshi elderly apartment in the Ji'nan high tech Zone Zhang Jin community service center, but found that the nursing home was in hospital due to an old man's illness. At present only 1 were in the elderly, only 1/30 of the hospital.
according to Wang Yuhua, director of the nursing home, the sunset beauty apartments for the elderly were set up jointly by the four sides in March 2014. 7 months after the opening, the elderly apartment received 5 elderly people, far below the expected target.
in the main building of the old apartment, a huge Mao Zedong picture can be seen at the entrance, and a painting is hung in the stairs and corners of the whole building, and in the rooms of the old people. These paintings are the works of Wang Yuhua, the president of post-80s generation.
because the oil painting graduate, the whole apartment for the elderly has a good artistic atmosphere. In May this year, Wang Yuhua called for a charity auction of oil painting majors at the Shandong College of Arts in the Shandong College of Arts. All the proceeds from the auction were donated to the elderly apartment. "
" on the one hand, propagandize the students' works, and through charity activities to let more people understand our old apartment and understand the service industry of the elderly. " Wang Yuhua said that this charity activity has gone smoothly and has enhanced her confidence.
facilities can be called tall, but hard to be well known,
the hardware condition of the nursing home is different from that of the city's high-end nursing homes, but the price of two thousand or three thousand yuan a month is half as cheap as the city's same old-age home. However, because of its location in the urban and rural joints, the location is remote, and the flow of people is small. Although the nursing home has invested a certain amount of money in advertising recently, the effect of attracting people is negligible.
Wang Yuhua said that the children of the elderly who came to see the conditions of the garden were sure of the hardware facilities here, but they all thought that there were too few elderly people here, and they were worried that their parents moved over to speak. "The less old people are, the fewer old people we live here, the less we have, the vicious circle."
popularity is not high, which is a common problem faced by some elderly apartments in the suburbs. A nursing home in Lotus west road says that every year the nursing home will invest twenty thousand or thirty thousand yuan to make leaflets or advertise, but the effect is negligible. Zhao said that the flow of people in the urban area is large, and some elderly apartments need not be publicized. But the high rent made him abandon the idea of an apartment in the city.
expert: the suburb is far away from the community, easy to make the old people feel lonely
11 days this month, the Ji'nan Municipal Bureau of Civil Affairs has held the Ji'nan city old apartment propaganda (consultation day). The day attracted 50 of the 80 nursing homes in the city. During the interview, the reporter found that 8 of the people who came to the consultations were old people. Most of them were too busy with their children to find a suitable place for their old age.
this is the case for Liu Yulan, a 74 year old man. As the only inhabitant of sunset beauty apartment, she has lived here for half a year. When he saw the old man, the old man was shining in the sun in his room, looking after his okra. Liu Yulan, who helped her daughter for three years in the United States, returned home because she could not adapt to her foreign life. After returning home, the son was too busy to take care of her. The old man chose to go to the nursing home.
from the interview, the reporter found that although the elderly have gradually improved the recognition of the elderly, the low occupancy rate of the elderly apartment has become a barrier in the heart of Wang Yuhua and Zhao. Earlier, the Ji'nan Civil Affairs Bureau announced that the number of apartments for elderly apartments in Ji'nan was in short supply, and the overall occupancy rate had reached 60%. "Why is the occupancy rate of suburban nursing homes always so low?" Chao asked inexplicably.
, Zhang Hongying, an associate professor of the school of philosophy and social development at Shandong University, said that, compared with the urban old-age homes, the suburb old-age nursing home is good, but because "the old people live in the community, the elderly are easy to feel lonely, and the children are not convenient to visit", so they are not favored by the old.
in addition, Zhang Hongying said that admission price is still the key factor affecting the occupancy rate of nursing homes. Prior to the publicity for Ji'nan apartment for the aged, the reporter found that the monthly salary of the elderly who wanted to live in the nursing home was around 2000 yuan. "The elderly in the high-grade apartments in the suburbs, the pension is not enough. Instead of choosing a cheap apartment for the elderly in the suburbs, it is better to choose nearby cities. " Zhang Hongying said.
trouble: Although the government has a subsidy, but the occupancy rate is more than 70% to receive
the higher bed fee for the elderly apartment, Wang Yuhua said, in order to improve the occupancy rate, the nursing home has greatly reduced the bed fee. And "buy six gifts now, the old people live for 6 months, the first month is free." In addition, the nursing home has reduced the number of high-grade beds, with only two reserved.
it is reported that the Ji'nan Municipal Bureau of Civil Affairs has set up a series of preferential policies to promote the development of the old-age service industry, including the protection of the supply of land in the nursing home, according to the standard of per capita land of no less than 0.1 square meters, the provision of old-age service facilities and the tax and fee preferential treatment. The non-profit pension institutions that meet the conditions are exempted from the enterprise income tax and exempted from administrative fees, and the pension institutions charge for the living price of residents by electricity, water, gas and heat.
in addition, to encourage Ji'nan social forces to set up pension institutions. In Shandong and Ji'nan, the construction subsidy and operation subsidy are given respectively (construction subsidy: 4500 yuan per bed at the provincial level, 4000 yuan per bed at the municipal level, 8500 yuan per bed, and operation subsidy: all provinces and cities are 720 yuan per bed per year, with a total of 1440 yuan per year).
"but to get these subsidies, we need to meet many conditions, with occupancy rate of more than 70%." Wang Yuhua said that this figure is enough to stifle the qualification of most nursing homes.
Zhang Hongying believes that the development of the pension service industry in China is not only paid by the government, but also the mainstream of the industrialization of the pension service industry. This requires that the nursing homes such as sunset Mei Yue should make the bed fee more scientifically and reasonably. "It is necessary for the elderly to bear it, and the nursing home can not lose money."
in view of the status of "government subsidy policy, but the subsidy is difficult to take", Zhang Hongying suggested that the civil administration department should formulate a more reasonable subsidy policy in place, and give the nursing home a real subsidy. In addition, the elderly to set up a correct concept of consumption is also conducive to the improvement of the occupancy rate of the suburban elderly apartments, "the money to buy services is correct, and should not be reluctant to give up." Zhang Hongying said.