Re: Ji'nan pension services welcome test: wife, wife, where shall we go?
tourism education and other elderly products are not enough to let the elderly do not have to play
"in fact, the old-age service contains a wide range of content, the pension institution is only one part." The aging Department has told reporters that Shandong is the largest province of the elderly in the country. Rapid aging has brought about new consumer demand. In the areas of cultural entertainment, rehabilitation, transportation and education, the development of life service industry to meet the needs of the elderly is facing severe challenges.
"sunset red" tourism has become increasingly dull
"Ji'nan sunset red" tourism started earlier. At the very beginning, tourism like red tourism and Hong Kong, Macao and Taiwan was still relatively popular. Zhang Fuxiang, a staff member of the city's Aging office, recalled that the Hong Kong, Macao and Taiwan tourism, for example, was called "fire" at the beginning, and 600-800 old people would be carried on each tour train. However, in recent years, the target population has been gradually consumed. "Tourists and scenic spots are limited, and more and more families travel by themselves. Many travel agencies reflect that the aging tourism market is becoming more and more difficult to do." Zhang Fuxiang told reporters that now they only have two travel agencies recommended to the elderly, and the "sunset red" tourism is gradually becoming dull.
in fact, the elderly have many demands for tourism. They have higher requirements for travel, safety, accommodation, catering and medical care. In 2012, a retired veteran cadre took part in the 4 day tour of the province with the organization of a travel agency. Because the travel agency arrangement is relatively compact, the old man insists on the trip regardless of his dissuade and his own condition, leading to the death of the disease. Finally, the travel agency has compensated tens of thousands of yuan. "Health checks, team doctors and other safeguard measures undoubtedly increase the cost, and all kinds of accidents happen frequently, and many travel agencies play a retreat." The staff of a travel agency told the reporter.
old university "hard to find"
for the sake of "University", the elderly queuing up all night has become news in many places in recent years.
at the end of November, freshmen of Shandong University for the aged began to sign up. On the first day of enrollment, many classes showed that the quota was full. The school took a number of measures, the original morning call number, the day before yesterday came a lot of elderly people.
the Ji'nan old people's university campus was built earlier, the classroom was rebuilt later, and the office and class environment were relatively "hard". Even so, the number of applicants per year continues to increase. The school occupies an area of more than 2000 square meters, with more than 6000 students. The school readjusted the time of class, and many of the elderly did not get the name when the classroom was not tied up. The popularity of
elderly universities reflects the pursuit of spiritual and cultural life for the elderly from one aspect. "The lack of Unified overall planning, lack of personnel, lack of fixed investment channels, the lack of necessary venues for the elderly, the lack of communication and display of the carrier and platform." In December 4th, at the provincial cultural work conference in Shandong Province, Ding Xibin, director of the provincial Aging office, pointed out the shortcomings of the cultural construction of the aged.
elderly products can not fit the old people's heart
"TV remote control key is too small, the interface is inhuman, can not return to the wrong, can only turn off to restart." In an appliance store in Ji'nan, Mr. Tsang turned around and shouted "old". Sales staff told reporters that the best selling elderly household appliances are mobile phones for the elderly. In addition, there are few products targeted specifically for the elderly.
an expert once recalled to reporters about his experience in a foreign trade fair many years ago: playing table tennis is a useful activity for the elderly, but the ball is faster, the old man is slower, and it is easy to get hurt. There is a special table tennis ball for the elderly. The diameter of the ball is slightly larger than that of the ordinary one, so that the increase of air resistance slows down the speed of the ball.
this is a big shock to him. In many parts of the country, the structure of pension service industry is relatively simple, and the service industry at different levels has not yet been developed and perfected. From the local situation, there are fewer old products made in Shandong and Ji'nan, and the phenomenon of homogenization is obvious. Consumers do not necessarily buy a broken leg for an old product.
expert opinion
development of the old-age service industry from a healthy endowment to the development of
"the development of the old-age service industry, we can start with the health care service, including the health of the body and heart." Zhang Huixia, deputy professor of the Party School of Ji'nan municipal Party committee of the Communist Party of China, said that, in general, the old-age service industry in China is still in the early stages of development, and the problem of the shortage of service and products is very prominent. The elderly health services, financial services, leisure tourism, cultural and entertainment industries have not really developed, and the pension service consumer market is not prosperous enough.
Zhang Huixia told reporters that in recent years, the government of Ji'nan has issued the "advice on accelerating the development of the old-age service industry" in recent years. The government has also issued the opinion on the accelerated development of the old-age service industry. In the cultivation and development of the old-age industry market, the needs of clothing, conduct, medicine, culture and entertainment around the elderly are put forward to support enterprises. Industry research and development of elderly services products, increase the supply of elderly products.
at the same time, more and more elderly people pursue higher levels of "physical and mental health based" old-age service, medical, health, health care, health food, health care products, cultural entertainment, health tourism, financial insurance, psychological consultation and other industries are facing huge opportunities for development. "In order to bring the mental health of the aged and the mental support of the elderly into the construction schedule of the old-age system, the government should also actively establish the social support system for the elderly's spiritual support, play the role of legal policy and social public opinion, and constantly improve the concept of the aged." Zhang Huixia said that, after entering the old age, with the changes in life content, life status, social status, interpersonal communication and other aspects, the elderly often have different psychological manifestations and symptoms such as loneliness, loneliness, anxiety, depression and irritability, and the psychological problems of old age. (reporter Liu Xiaoqun Intern Shi Chunyong)
Qingdao Jiaozhou: the health hospital is to build a nursing home, saving the cost
the new model of the integration of pension, medical and rehabilitation in Jiaozhou city of Qingdao. It calls for all rebuilt and newly built health homes to be built with nursing homes. After the completion of the government funded nursing homes, the nursing homes are managed by the health care centers, so that the elderly receive professional medical care, and the nursing homes also save operating costs. But this mode also provides convenience for abusing the medical insurance fund, and how to supervise and manage this mode is also an urgent problem.
Weicheng, Weifang: the construction of virtual nursing home, the breakthrough of
Weifang Weicheng district is identified as the province innovation community pension work pilot unit, the pilot construction of virtual nursing homes. All the people over 60 years old in the district are included in the information database, and the mobile phone is released with one click to realize the specialized service for the aged. Through the integration of various resources, the use of network platform to build a virtual nursing home without wall isolation, no site restrictions, complete service functions, convenient and efficient and efficient. This pension mode is very suitable for the old urban area. Due to the shortage of land resources and the limited facilities for the construction of the pension service center, this mode of pension can be vigorously promoted.
Linyi: to build the largest old-age service center in the country
Linyi to promote the service of the people's livelihood as the breakthrough point, in order to build the largest endowment service center of the country as the goal, and actively promote the project construction of "Linyi endowment service center". The total construction area is 2 million 360 thousand square meters, with a total planned population of 50 thousand people, with a total number of 12 thousand households, including 11 thousand residential areas for the elderly, with a total investment of 6 billion yuan. The project is built according to the 3 modes of home care, institutional pension and welfare pension. After the project is completed, a housekeeping multi-function service system will be established to provide medical, cultural, sports, leisure, entertainment and other all-round services for the elderly.
Wuhan: one family home style community pension, a little expensive
construction of a retired community for the elderly to provide continuous care, the community, the elderly do not have to live in the community, two couples can enjoy two people alone, continue family life, the age limit is relatively loose, the age of 55 years old You can apply for check-in. The single family home type community lock-in the middle class, many old people "hope the society sighs": the condition is very good, is a bit expensive.
Shanghai: embedded pension institutions, the elderly can not leave home
life can not take care of themselves but do not want to leave the familiar living environment, embedded in the residential area of the elderly home is the best place, the children can go home from work every day to look at one eye, share the nature. If you do not want to stay in the nursing home, you can also enjoy the on-site care. At present, Shanghai's main old-age pension agency with embedded pension concept has been officially signed into the residential area. As the old-age model for the elderly who are 60 years old and above the life of half self care and slight loss of intelligence, "the elderly do not leave home" or will break the home old-age deadlock.
reporter Liu Xiaoqun Liu Youjie Liu Yuanyuan Intern Shi Chunyong