Ding Lei pig farm is about to enter the construction year.
"Nanfang Daily"
since the IT elite and NetEase CEO Ding Lei announced the high profile of the pig industry since two years ago, "tink pork" has been one of the focus topics in the industry. However, in the past two years, "Ding pork" still heard its voice, not its shape, enough to satisfy people's appetite. "I believe we will have an opportunity this year to see how we conduct a series of breeding processes." Recently, when talking about his pig raising business, Ding Lei finally breathed a sigh of relief, because the problem of land use for raising pigs has changed significantly at this time.
"pig breeding also has a high technology content"
after the 2008 Goldman Sachs, Deutsche Bank and other investment banks in China "hog" in China, many rich domestic rich also joined the ranks of "pig raising", in addition to Ding Lei in February 2009 to enter the cause of the pig raising, revival Group Chairman Guo Guangchang is also In June of the same year, 160 million yuan to share the share of pig raising enterprises, and in January last year, Beijing real estate crocodile (Group) company also announced the construction of the "the Yellow River international food industry base" in Weinan, Shaanxi, to raise pigs in a large circle.
"pig raising, in addition to technology, capital and patience, more important is to have a place to raise pigs, but these places, in the village, in the countryside, we talk to them (farmers), will involve the compensation of the interests of farmers, is a very long process." In an interview with reporters, Ding Lei said frankly that it is not easy to get enough places to raise pigs.
but, although it is quite difficult to raise the land to raise pigs in Zhejiang, a NetEase insider who participates in the cause of pig raising revealed to reporters that the problem of land transfer for farmers has been basically solved, and the scale of land use is close to thousands of acres. That is to say, "Ding pork" is expected to be on the table in 2011.
according to the introduction, the so-called land transfer refers to the transfer of the right to land use, that is, the farmers who have the right to land contract management transfer the land management right (use right) to other farmers or economic organizations, that is, to retain the right to contract, transfer the right to use, and change the previous model of "one mu responsibility Ren Tian".
"it is certain that Ding Lei, who raises pigs, really wants to make pigs as a career, and hopes to make it a technology pig raising mode." The NetEase insiders told reporters that the capital investment behavior of Goldman Sachs, Deutsche Bank and even Guo Guangchang of Fuxing Group is different. Ding Lei has also invited many domestic and foreign experts to demonstrate how to carry out hi-tech pig raising.
"the return on investment is stable and not low"
"we hope to be able to tell you through the NetEase's experiments in agricultural cultivation that this is not a low-level production labor, there is a lot of technical content, and the return on investment can also be a very wrong, stable return." In Ding Lei's opinion, raising pigs is not "just playing."
according to the above NetEase insiders, a few years ago, Ding Lei had organized a specialist team to investigate the whole process of pig raising, and even the board of directors had a lot of discussions on pig raising matters, and whether it should be invested in pig raising.
the insider further disclosed that, according to the latest NetEase plan, the pig breeding site will be formally put into construction at the beginning of this year, and the piglet selection work will be carried out. "These piglets are not necessarily to be airlifted from one country, and we will carry out the match according to the corresponding proportion." Match. "
according to Ding Lei's previous external statement, the scale of pig raising will reach 10 thousand. Now, in the case of land, funds and other basic readiness, Ding Lei once again stressed that the scale of pig raising would not be reduced, "it must be the same as what I said before."
, however, the reporter noticed that, compared with other domestic pig raising companies, Ding Lei's 10 thousand pig raising scale is still a "little witch". At the same time, it is not easy to have a huge impact on the whole pig market, compared with the size of the hundreds of millions of pigs in China.
but in Ding Lei's view, the scale is not the most important. The key is to change people's understanding of the low end of agricultural production. At the same time, we can make healthy, safe and delicious products gradually accepted by consumers.
"Ding's pork" on June table
in fact, to let the pork sell a good price, not to make the company lose money, Ding Lei is not unprepared, in its view, without antibiotics will be one of the highlights. Ding Lei quoted data that China used 97 thousand tons of antibiotics in the breeding industry last year, and China used 10 billion 400 million bottles of salt water last year, averaging nearly 10 bottles of salt water per person.
"97 thousand tons of antibiotics, counted on every chicken and pig, do you know how much antibiotics they take? This problem is what we have known a few years ago. In Ding Lei's view, it is sure to do the right thing in raising pigs, and certainly will get the identity of the society for its pig raising. "I have no doubt, no doubt."
as for the pricing of "Ding pork", Ding Lei has not given the corresponding reference price to date. However, according to the NetEase, according to the NetEase, the price of "pork" will be higher or higher than the price of ordinary pork on the market because of the high tech pig model. It is said that Ding's pork will be named after ancient Chinese, though expensive but competitive. "
" the final price of pork, we are sure to calculate the cost of the piglets from the piglets to the cost of the breeding process, and to open the corresponding items. It is obviously too early to talk about the price of pork. " The NetEase insiders said that if the pig raising plan was successful, it would be no problem to make the "Ding pork" market in 6 and July this year.
they are talking about "Ding pork":
> Yu Li Min: hope that "Ding pork" will be realized as soon as possible, and find the right way for food. Eating is just reassuring, not demanding, but it is a little difficult to achieve.
potato Guo: the pork that the rich can afford to eat, the location price is very clear, then the difference of Ding pork is changed!
> >: Ding Lei said, there is a kind of thing called business. There is a kind of thing called ideal. The pig is my ideal. "I believe my pig model will bring Chinese innovation to the breeding industry."
the Southern Daily reporter Cai Wei
/ > links Ding Lei to pig raising in
2009 February, Ding Lei announced in Zhejiang to open a pig farm, with high technology to raise 10 thousand pigs. At the beginning of
2010, Ding Lei predicted that the "Ding pork" could be tasted in the middle of the year, and later shelved due to pig breeding grounds.
2011 January, Ding Lei complained about the issue of rural land transfer, but claimed that consumers could soon get the "Ding pork".