1 15 months, Taobao mall online supermarket (chaoshi.tmall.com) officially launched, the first choice in Shanghai to carry out trial operation. It is understood that the Taobao mall online supermarket planning has been half a year, with more and more retailers, logistics and distribution enterprises and warehousing partners to join, Taobao mall built B2C platform for one-stop shopping and service mode is also gradually visible.
although the online supermarket has been constantly questioned, but in the trend of online shopping, many traditional department stores have touches the net. In October 2010, Yintai network was formally launched, and was regarded as a symbol of traditional department store industry entering e-commerce. Then there are Lianmei supermarket and Lianhua OK online shopping center. The trend of changing the Internet in traditional stores has become.
Taobao mall online supermarket is another important vertical B2C platform after the digital city, the famous shoe museum, the home assembly hall and the beauty salon, which means that there are more standardized, quality and standardized products and services in the retail market involving the life of the people. It will not only be a shopping platform, but also a one-stop life service channel that integrates logistics and payment perfectly.
it is reported that online supermarkets are open to Taobao users in Shanghai first, and local citizens can buy supermarket goods without going out of their homes, and enjoy Taobao within 24 hours of delivery. Part of the application in the online supermarket page members of the public can also enjoy Alipay life assistant, such as mobile phone charging, pay the hydropower gas costs etc..
Taobao mall online supermarket Project Manager Ma Xuejun said, the next Beijing, Guangzhou, Hangzhou, Shenzhen and other cities online supermarkets will also be on-line operation, the logistics distribution time will also be reduced within 12 hours, and increase the night distribution, to solve the urgent needs of Internet users.
business quality assurance
it is understood that the products and services provided by the online supermarket are the best in the domestic supermarket industry. They provide qualified and high quality products, and determine the online pricing and discount promotion of the products. Ma Xuejun said Taobao mall will have strict audit mechanism for merchants stationed. Generally speaking, it is necessary to provide the certification of the relevant quality inspection department of the national food and household goods, and the distributors also need to provide the qualified certificate of its agent to apply to the supermarket. "If you want to sell online, you will have to be a qualified retailer online first."
these industry giants are P & G, Unilever, Sophie, Na AI, Coca-Cola, Pepsi Cola, Joyoung, golden dragon fish, foreign textile, etc., involving food and beverage, beauty and nursing, mother and baby supplies, household appliances, kitchen appliances, home textile knitting, raw electrical appliances and many other categories. Ma Xuejun said that the online supermarket trial operation of more than 200 businesses, involving hundreds of brands, consumers will choose a lot. "
" product prices will generally not be higher than the price below line, as a result of merchant direct selling, some products will be sold at promotional price, and the price is more attractive to consumers. " Ma Xuejun said that the online supermarket should not only make the customers feel good at the price, but also to meet the needs of the customers' disposable supplies. The multi - brand and multi - seller direct selling will be butted seamlessly with the demand of the customers.
"choose Shanghai as the starting point of the online supermarket, because the business atmosphere is very strong here, the consumption demand is also very clear, but also has a mature and stable Taobao user group." Ma Xuejun said that after Shanghai's trial operation, Taobao mall will continue to launch online supermarkets in other cities such as Beijing, Guangzhou, Shenzhen, Hangzhou and other cities in the country.
"vegetable basket" surfing the Internet logistics
this is Taobao for the first time to reach the huge and complex retail market, because the supermarket goods have special requirements for time and distribution, so the logistics aspect of the Taobao mall to strengthen the back end construction.
it is understood that Taobao mall has several logistics companies and distribution companies to carry out door-to-door delivery services. At the same time, in Shanghai, Taobao partners are responsible for building warehouses, all business products that meet Taobao standards, and those who promise to deliver 24 hours of distribution can enter the common warehouse and receive unified distribution. Such a back-end cooperation will also be paved in the cities of the future to achieve "one city, one delivery".
"the current Shanghai area can deliver regular supermarket goods for 24 hours, but then we will do our best to complete the delivery in half a day, even using the night delivery to deliver supermarket supplies at night to the consumer's home." Ma Xuejun said that the reason for the use of such logistics is because of the particularity of the online supermarket. Most of the goods provided are the immediate needs of the consumers. Only in time, they can really take convenience to the users.
"fresh foods such as aquatic products, fruits and vegetables will be launched online after the Spring Festival this year." Ma Xuejun said that residents in Shanghai would be able to buy vegetables online, which would put forward higher requirements for Taobao's logistics and distribution. "We are now working closely with more partners to try to place fresh food warehouses, uniform distribution and Taobao warehouse, so that fruits and vegetables and supermarket supplies can be delivered together." It is understood that after the fresh products are launched, the type and quantity of goods and merchandise on the online supermarket will be basically the same as those under the offline supermarket.
life, service online one stop to weigh low carbon life and change consumer habits
"for example, limited to manpower and warehousing and other factors, the product richness of the offline supermarket, logistics rear end distribution is not good enough." Industry insiders say. Consumers not only spend time choosing goods, waiting in line to pay, but also transporting goods home by themselves. And the daily necessities are often trivial, consumers often buy so forget that, and online supermarkets not only reduce the cost of people travel, but also save the road congestion, queuing time, make life less carbon.
"our goal is that every time consumers generate the desire to purchase daily necessities or services, they can be resolved immediately through our online supermarket. Take the food industry, now including McDonald's, the concept of knowledge and so on have been successfully stationed in the Taobao mall, the atmosphere of online ordering has been initially formed, consumers can enjoy the service of door-to-door delivery.
there are two main groups of target groups at the current Taobao mall online supermarket, one is white-collar workers, the other is a housewife who is responsible for the "vegetable basket". "For the former we mainly provide convenience, including delivery at night, and for the latter group, rich products and low prices will be available." The biggest advantage of the online supermarket is that the housewife is sitting at home and waiting for the oil and salt pots, which can only be done on the Internet, and will greatly change the shopping habits of Chinese consumers. Ma Xuejun said.
online supermarket "can be very beautiful"
in fact, the attempt to network supermarket has already started. Previously including the United States and the United States supermarket, Lianhua Supermarket OK network shopping center, the online shopping mall, such as the online shopping mall has long been online, but because of the complex, no physical pictures, slow logistics and many other reasons, online supermarkets have been rated as "very beautiful". In October 2010, Yintai network was formally launched, and the traditional department stores entered the network step by step.
department stores take an increasingly large number of online consumer groups. According to the latest data, as of the end of June 2010, the number of Internet users in China reached 420 million, and the total volume of Taobao Internet transactions exceeded 200 billion yuan in 2009.
"supermarket network is undoubtedly an exciting innovation, but it has to be acknowledged that the vast majority of the offline supermarkets have not given too much attention to the net, and the shopping habits of Chinese consumers have also restricted this form of popularity, so the online super market has not been greatly developed. "Industry analysis, in such an environment, there is a need to have a new network super mode to change user habits, so that convenience is not just a slogan.
compared with offline supermarket and supermarket led online supermarket, Taobao construction network has its own unique advantages. According to Ma Xuejun, the Taobao supermarket uses a platform - based mode of operation, which ensures the richness and quality of the product by attracting better retailers under the line. "Our audit has a complete procedure to protect the qualification of stationed merchants, which greatly reduces consumers' concerns about online supermarket shopping."
in addition, Ma Xuejun also introduced the industrial chain built for online supermarkets, including logistics, warehousing, sales and other one-stop service systems that guarantee the distribution and sending of online supermarkets. "Compared to other offline supermarkets, Taobao has a rich experience in the operation of the network platform, and Taobao has also trained a series of online industry chain enterprises, which provide huge support for our online supermarkets."
now Taobao online supermarket has been ready to be sent, the new shopping model is constantly affecting the Chinese consumers, good commodity providers plus an accurate and safe logistics system, online supermarket "can be very beautiful".