snowflake beer began to snatch the ground in Ji'nan. Information
life daily April 27th (reporter Cui Rongjie) "here is a new snowflake beer, or drink some snowflakes," go all the way to the world. " Recently, reporters found that in many hotels in Ji'nan, the number of snowflake beer names increased significantly. Reporters recently learned from some Ji'nan beer dealers that before "may one", Huarun snowflakes have quietly distributed snowflake beer produced by three production bases to major agency wholesale outlets in Shandong Province, and Huarun snowflakes were distributed in Yantai, Zouping and Liaocheng in Shandong last year. At the same time, the advertising of snowflake beer hung on. In the southern mountainous areas of Ji'nan, there are also tourist outlets, including snow beer's "51" preferential promotion policy this year. In a key market for beer consumption, a heavy beer war in Ji'nan is ready.
snowflakes began to take a bit of
current market situation in Ji'nan: Ji'nan's monthly sales of more than 300 boxes of snow beer one or two kinds of hotels have distributed more than 400 points, accounting for 60%. The main product of the low-end market is snow quality, which has been sent to the hotel supermarket. The hotel price is 4 to 5 yuan a bottle. Spring promotion: Binzhou, Zibo, Laiwu, Tai'an, Liaocheng and other core markets in Shandong are facing to the consumer terminal, facing all parts of the province to carry out "brave the end of the world" promotion activities, Yunnan Sichuan Changzheng road inspection, computer, watch will become promotional prizes.
Blue Beer and snowflakes in Shandong,
Blue Beer, Huarun snowflakes and Beijing Yanjing are the three strong Chinese beer. The Huarun snowflakes are jointly owned by the Hongkong China Resources Enterprise Ltd and the world's second largest beer production enterprise group SAB. According to the information issued by the National Bureau of statistics, Huarun snow beer (China) Co., Ltd. sold 837 thousand liters of beer in 2009, and its main brand of snowflake beer sold 724 thousand litres, which has been the first in the whole country since 2005 for 5 consecutive years. Before that, the domestic beer sales champion has always been known as Tsingtao Brewery at home and abroad.
last year was a strategic year for Tsingtao and Huarun snowflakes. Tsingtao began to work hard to digest the "Baotu Spring" after "drinking", while Huarun snowflake was busy with technical transformation after even three pieces in Shandong. In fact, the current Huarun snowflakes in Shandong have formed a "three point line" in the East, the middle and the west, formally killing into the Tsingtao Brewery stronghold, and the Shandong beer market is the pattern of the two male confrontation.
"Huarun snowflake and Tsingtao Brewery" are not at present competitive. After all, Huarun snowflake has just built a factory. It will take time to release the capacity. What Huarun snow needs most now is to further expand its market share in Shandong. Huarun snowflake Shandong company management said.