Ji'nan Daily reporter Li Dongyang
"sprout" from the Internet, and then the net friend also launched the word "sell germination", the original intention is to show their own germination Point. Because "October 10th" is a sprouting word, and netizens even set October 10th as "selling sprouting day". Now, the word "sell germination" has gradually spread to life, and its meaning is no longer only used to show "Adorable", because many businesses have also joined in, really realized the transformation from "sell germination" to "germination", and sell "Meng" as a commodity. Inadvertently, you will find two ears on the phone, and two horns on the hat. A "sprouting economy" is quietly sweeping the Ji'nan market.
[b] sprouting products sprouted all over the streets [/b]
wearing panda hat, wearing a bear's paw gloves, wearing a princess skirt... Walking in the streets and alleys, we can always see many girls dressed in a "Xing tou". At the University, Xiao Hu told reporters that "sprout" was always a surprise to her. She had no resistance to the relatively sprout products and always preferred.
the reporter found that the "germination product" has been extended from the original cartoon doll to clothing, ornaments, stationery, electrical appliances and many other fields. Many of them have been loved by many young people because of their image design and "sprout". In a jewelry store at Furong street, all kinds of cartoons from cartoon cartoons have been sold into plush dolls and small pendants. Small bear pendants made by the same mould attract many young people to choose because they are painted with different colors. In the innermost hats sales area, some girls try to wear all kinds of hats while laughing and letting their girlfriends help to make an evaluation. The reporter found that the hats, which used to change only in color, lace and other aspects, are now changing into a variety of "sprout", some with two horns on it, and some in the face of a lovely panda, which looks very festive. One of the girls told reporters that in fact, there were many kinds of hats in her family, but the design of the cute cartoon hat still made her fondle admiringly.
coincidentally, on the street side of the mobile phone shell sales stalls, the injection of the "sprouting element" of the relaxed bear, robot cat, meatball and other mobile phone shell is also more popular. The vendor told reporters that it used to be transparent or black mobile phone shells, and it was now popular with young girls after the new shell was introduced, and the simple handset shells were not sold well.
[b] fast rising "germination industry" [/b]
now, "germination economy" has developed into an industry, such as animation and animation enterprises, not only animation design and production, but also a series of animation derivatives, such as happy sheep and gray wolf, beaver, dragon cat toys and so on, and set up a series of animation derivatives sales company Lock the store. Take the local animation industry Xin Manyuan as an example, it has established more than 1300 chain stores in more than 20 provinces, municipalities and autonomous regions. Relying on the network technology and using the unique management concept, the national chain integrated operation mode has been realized. Xin Manyuan cartoon staff told reporters that their products not only have toys, but also include a variety of derivatives, such as pillow, clothing, learning supplies, and can adapt to the consumer of different ages. With the growing popularity of the "sprouting economy", sales of its products are rising year after year, with the highest annual sales reaching 200% year-on-year.
the "sprout" is popular because it often reminds people of some of the things and makes people's mentality younger. In the past, many young people were married and had children when they were 20 years old. Nowadays, many young people still maintain their mentality after work. "Sprouting products" are usually small and cute, so they are very popular among girls. Seeing these "sprouts" can make them feel younger. Furthermore, as the "sprout" looks less serious, it is a better way to relax and reduce anxiety for young people with greater social pressure. "Everyone in the commodity world is young, childish, but not necessarily old." Meng marketing "is a very efficient way to communicate with consumers - 'sell germination'." A person engaged in brand strategy research said that the essence of the "sprouting economy" is to cut through the needs of consumers and satisfy consumers' emotional demands.