On the morning of December 21st, the 2012 China e-commerce trade fair and online shopping fair was opened at the International Convention and Exhibition Center. In the subsequent summit of the China e-commerce application and service summit, Feng Xining, President of the Ji'nan Electronic Commerce Association, said that, in order to help small and medium-sized enterprises and traditional enterprises to realize brand building and create many famous local e-commerce brands in Ji'nan, the association will launch the "brand workshop" and other projects next year.