source: Qilu Evening News
sale, close shop, walk on the network low price dumping... The high inventory pressure is forcing clothing companies to step down and respond positively. The reporter found that, in the first place, it was only a high pressure that plagued sports and leisure brands. Now it has spread to the whole clothing industry, and it has become a big mountain on the head of the garment enterprise. In order to go to the stock, it is used all over. Ji'nan November 19th news (reporter Zhong Aimei) "the whole 3 fold", "copy the bottom price storm, 2-5 discount", "limited time special, the whole goods low to 59 yuan"... Recently, many careful citizens have found that this year's "discount season" of clothing brands is not only earlier but also more intense than in previous years. This has just entered the winter, many clothing brands in winter have been rushing to do activities, discount, buy gifts, limited time rush to buy, a variety of tricks. Among them, the Ji'nan Quancheng Road, which has gathered a number of brand stores, has become a "discount Street". From sports brands, casual clothes to brand men and women, almost no one is discounted, and the discount intensity is obviously higher than that in the past years.
"especially sportswear and clothing has been basically selling off recently, and they are becoming normal." A woman who is looking for a down jacket is looking at the clothes on the shopping cart in a domestic sports brand store at Quancheng road. The reporter noticed that because of the strong discount atmosphere, the brand store in the core section of the Quancheng road and the rich area of the area has become a factory discount store. The word "full 1-5 fold", "adult 10-30 yuan, children's wear 19-49 yuan", "buy a gift of two" can be seen everywhere. "
" into the autumn and winter season, the clothing led retail system has all entered a strong discount promotion season, which is actually a battle between clothing companies and stock. " The agent of a famous man's wear brand in the provincial city said that it was just a stock pressure that plagued sports and leisure brands, and now it has spread to the entire garment industry, but discounts are only one of the ways in which clothing companies go to stock.
compared with the conventional means such as discount and sale, the "store closing tide" triggered by high storage is obviously more shocking. Recently, a number of domestic sports brands, including Lining, Kappa, PEAK and other domestic sports brands have burst out the "lean" program, of which PEAK's authorized retail outlets in China have decreased by 1067 compared with the end of last year; the number of Lining regular stores, flagship stores, factory stores and discounts has been reduced by 952 compared to the end of the year; China trends the whole brand. The total number of stores was also reduced by 569.
"for newly listed and small companies, because companies are still in a period of rapid expansion, they can also dump stock to those new dealers and franchisers; but for the mature old companies, the extension era has passed and can only be refined and innovative. According to the analysis of the industry, the large scale of the sports brand "shop tide" lies in its explosive growth in the past few years, because it does not pay attention to the development of brand characteristics in the rapid expansion process, which leads to the establishment of sports brand stores, serious homogenization competition, and low management and management efficiency, and closes the low output door of the unit area. Stores can reduce costs and reduce operating costs, but also effectively improve company performance and reduce inventory. Clothing enterprises three quarterly report: 9 men's clothing inventory of 3 billion 800 million yuan from the three major clothing enterprises quarterly report also confirmed the industry's claims. The data showed that up to the third quarter of this year, the total inventory of 9 men's wear listed companies, including Kun Di Lu, newspaper bird, nine shepherd, seven wolves, keno technology, George White, Hinur, Busen shares and Dayang creation, had reached an astonishing 3 billion 862 million yuan, and the stock of each company was over 100 million. Among them, over 700 million of the stock were the king, the bird and the seven wolves, and the keno technology and Hinur were 405 million and 388 million, and the stock of the card Nu Di road and Busen also exceeded 200 million.