a lot of cities in the south, some people drive cars, computers, TV, sofa, and gym... It's all rented. Recently, a domestic professional rental chain enterprise has been officially stationed in Ji'nan. All the goods in the store are not sold at all, only for customers to rent.
Hummer, furniture, piano... ... As long as you feel right, you can rent home and get used to it. (reporter Li Mengbo photo)
newspaper reporter Li Mengbo
a lot of cities in the south of the south, some people drive the car, the computer, the TV, the sofa, the gym... It's all rented. Recently, a domestic professional rental chain enterprise has been officially stationed in Ji'nan. All the goods in the store are not sold at all, only for customers to rent.
reporter learned that the new form of "renting and selling" is now popular in the south, but it seems that it still seems to need time to test the same "play" in Ji'nan.
this store is really interesting. All goods are not sold for rent only
"yo!" Is this a Hummer? How much is it? " A few days ago, Ji'nan Huayuan Road and Qilihe Road intersection opened a new big shop called "state rental", the reporter went to visit the visit, happened to meet the store door placed a few famous brand of Hummer cars, attracted a lot of public view. Some people inquired curiously about the price, but the clerk replied, "we don't sell things, we only rent things, like this Hummer, the rent is 2000 yuan a day."
"this store is really strange. How can we rent things instead of selling things? I haven't heard of it before. " A lot of people find this shop interesting.
this store rented five storeys, the storefront is very big, the reporter turns down one after another, it feels like a department store. There are not only household electrical appliances such as refrigerators, color TV sets, washing machines, but also furniture such as sofa, bed, wardrobe, table and chair. There are also baby carriages, treadmills, pianos and so on. But look carefully, the labels are not the same as those in the general supermarket. The labels can not find the price of the goods, only how much the daily rent is, and the amount of the mortgage.
in front of a double door refrigerator, the reporter saw this on the label: "the ordinary customer, at least one year, the day rent is 12.11 yuan, the total mortgage is 10 thousand and 300 yuan." If rent for two years, the daily rent is 11.10 yuan, and the total mortgage is 6620 yuan. " The clerk explained to the reporter that the label means that the customer can rent the refrigerator, but the shortest lease is one year, the rent is 12.11 yuan for 365 days, and the mortgage payment of 10 thousand and 300 yuan. By analogy, we can rent for two years, so the daily rent and mortgage will be reduced accordingly.
a lot of people buy something fresh when they buy things. "Renting and selling" came into being
"this is our first store in Shandong, and we are going to open second stores in Shandong in Qingdao." The company has already opened 13 chain stores in Guangdong, Chongqing, Hunan, Jiangsu, Zhejiang and other places, including 9 major categories of household appliances, furniture, cars, fitness equipment, children's supplies, digital electronics, luxury goods, and so on, in total more than 200, Guangdong state rental Co., Ltd., executive vice president of the company, told reporters. Brand, more than 1000 specifications model.
the mode of "rent sale" has become very popular in Guangdong. Wang Minquan said that in Guangdong and other areas, the company's main customer groups are Real Estate Company and other corporate clients and a large number of white-collar workers. "For example, a sales office of a Real Estate Company, they only need relevant office furniture and other equipment during the time of sale, and if they spend money to buy it, it's not a good deal. Of course, it's better to come to our company to lease the furniture."
high income and high consumption white-collar workers are also the main target customers of the company. Wang Minquan, for example, has a large number of urban white-collar workers in Guangzhou, with a high income and an advanced consumption concept. "These white-collar workers, for example, buy a car for 200 thousand dollars. This car can open for seven or eight years. In this seven or eight year, he can only drive this car, and the car is becoming less valuable, so it is better to hire a car to our company." A new car can be opened every other time. "
"like fitness equipment and children's cars, and so on, it's not as good as buying." Wang Minquan said, many people buy fitness equipment is a picture of a fresh, thousands of dollars treadmill to buy home to play for two months do not play, it is better to rent a home to use. The baby car will soon grow up, and it will be better to spend thousands of dollars to buy a child carrier than to rent it.
rent is not cheap. A good refrigerator takes more than 4000 dollars a year for
"rent and sell" as a new business model in China. People can't help but ask, what are their main ways to make a profit?
as an example of a state company, the reporter found that, for example, a double open door refrigerator that sells for 15 thousand yuan is 12 yuan and the minimum lease term is 1 years. Then the rent of one year is 12 yuan multiplied by 365 days equal to 4380 yuan. In this way, if there are four customers who rent the fridge for 4 years, the price of the fridge can only be earned by rents.
according to the related person in charge of the state company, in addition to the income of the rental fee, the customer has to pay the deposit, and the mortgage is generally 30% to 70% of the original price of the commodity. Like the double open door refrigerator mentioned above, the mortgage payment for a year is about 10 thousand yuan, and the 10 thousand yuan can be dominated by their company during this year's lease.
and for the purchase of these goods, the responsible person of the state company said that some of the goods were purchased at a lower price by agreement with some fixed partners. For rental commodities, bang Jia company is responsible for regular free maintenance.
it is understood that bang Jia company also has membership system for some fixed customer groups. For example, after the deposit of twenty thousand yuan to become a member, the twenty thousand money can be used as a mortgage, rent the corresponding amount of goods, on the other hand, can also enjoy the corresponding value-added services, for example, can be re rented the value of 3000 yuan of goods and so on. It is not difficult to see that from this fixed membership system, leasing enterprises can also achieve profitability.
in an interview, the state company said the lease is attractive to some fashionable white-collar workers who pursue novelty consumption, because these people have a habit of being "new and tired" in their consumption, and they want to have some unaffordable luxury, even for a few days. Therefore, by leasing this way, we can satisfy the wishes of this group of people.
reporter observes
people, are you willing to spend thousands of rented bags to play
maybe because of the reason that the store has just opened, and the goods in Ji'nan are not well configured. Next, luxury items like LV bags, antique antiques and golf products will also come to Ji'nan store for rent to Ji'nan residents. However, the daily rental of these luxury goods will exceed 1000 yuan.
as we all know, Guangzhou, which is born by Bang Bang company and Ji'nan, we live in, is totally two different two cities in terms of consumption habits. Traditionally speaking, the consumption style of Jinan people is relatively low-key, though rich people are quite rich, but the rich do not like to be too publicity. In Guangzhou, you can imagine that a young female white-collar can't afford to buy a LV bag, but she will spend thousands of dollars to rent it for two days, but it's hard to imagine in Ji'nan.
in fact, the way of renting and selling is the most suitable for the city with very large population mobility and rich white-collar workers. It is because this part of the rich rich white-collar is pursuing fresh consumption habits that this new industry has a growing market. So, is there a real market in Ji'nan? Can there be so many wealthy white-collar workers in Ji'nan?
facing the reporter's question, bang Jia company is very confident. They said they had done a few years of research before, and do not belittle Ji'nan. The economy of Shandong has developed rapidly in the past two years, and the urban development of Ji'nan is changing with each passing day. The fashion white-collar in Ji'nan is already a small group, and this group will slowly change the consumption pattern and consumption concept of the Jinan people...
this is the case. Since such a fashionable business model in China is also eyeing Ji'nan, then those of us who live in Ji'nan all day do not feel uncomfortable anymore. How far can we sell in Ji'nan by leasing, we still have to wait and see. Newspaper reporter Li Mengbo