Ji'nan start
source: the Ji'nan times
often hear people say "breakfast is like an emperor", but because of the tight time, many workers are still eating "stalls." "." Reporters on the 26 day in Ji'nan, Shandong, "two sessions" stationed on a number of CPPCC members, they have expressed concern about this.
reporters learned from the Ji'nan business bureau that on the basis of the "rest assured breakfast project" launched last year, efforts will be intensified this year. Ji'nan will focus on the development of breakfast chain stores with poor breakfast service. Breakfast cars are mainly located in public places and business districts where people are crowded. In March, the Ji'nan Municipal Bureau of Commerce will also open the "blind spot" to Ji'nan citizens through the media and other channels, and targeted "literacy" for more Jinan people to eat "breakfast at ease".
[b] a lot of office workers to eat "stall" [/b]
25, early in the morning, home to live in the west of Ji'nan's western market, Ms. Zhang spent 3 yuan to buy a pancake fruit with, then hurried to work. She told reporters that the working hours prescribed by the company were relatively early, and it was too late to make breakfast every day. "It's convenient to eat pancake fruit every day, so we have to go a long way to buy the others." Ms. Zhang said.
the reporter saw that on the eleven Road near the west market, besides the pancake fruit stall on the south side of the road, there were four or five steamed meat steamed bun and fried meat string on the north side of the road. Some of the people who bought breakfast were eating while they were walking. Others also carried the pancakes and eggs on the bus directly.
Mr. Liu, who is holding the bus for the bus, says he also knows that some of the stall's food may not be very sanitary, but in order to catch up with the time, they have to make do with or have to starve. Mr. Liu said that a lot of colleagues around him are also like this, the family has a good old man, if young people live on their own, many will not get up early to cook, go out to work every day, and what to buy in the street.
, later, the reporter saw in the door of a neighborhood, the oil sticks, wonton, tofu brain, hand grab cake, steamed bun and so on all kinds of early stalls should be all, a lot of stalls on a car, a stove. A seller of fried dough sticks told reporters that many residents and business owners around here bought breakfast from here. "It's convenient to buy breakfast here, and there are many kinds, but it's not easy to eat." Mr. Zhang, who has just bought several cakes, told reporters that most of the time she did, "if the door of the community can build a regular breakfast point, it must be welcome."
a data released by the Ji'nan Municipal Bureau of commerce at the beginning of last year showed that Ji'nan has developed 2 Breakfast chain enterprises with a certain scale, 4 main food processing and distribution centers, 200 breakfast chain stores, and more than 2000 other kinds of breakfast stores and stalls.
at that time, the Ji'nan Municipal Bureau of Commerce thought that, because of the low profit of breakfast operation and insufficient investment, the enthusiasm for breakfast was not high compared with high-grade catering, the development of breakfast industry lagged behind, and there were many problems. For example, the development of breakfast chains is slow due to the high rent restriction of the facade rooms and the demolition of urban construction sites. In some new residential areas and public gathering areas, there is also a "blind spot" for breakfast service. The breakfast stall group, which occupies half of the breakfast market share, has poor management level, and there are still dirty and messy problems.
[b] plans to add breakfast chain stores and mobile breakfast cars, and the business department says - - to create "Ji'nan breakfast mode" [/b]
last August, Ji'nan officially launched the "safe breakfast project", and specially issued "the opinion of the office of the people's Government of Ji'nan on the solid rest of the breakfast project." The "breakfast model of Ji'nan" is "the modern breakfast service system with breakfast chain and Breakfast car as the support of the building enterprise as the main body, the main food processing and distribution center as the support, the breakfast chain store and the breakfast car as the carrier".
[b] 7 departments jointly implement the "breakfast project" [/b]
"opinion" on the implementation of "breakfast at ease", the implementation of the responsibility, specific: the municipal business bureau is responsible for the development of the city's safe breakfast project development plan, implementation plan and standard standards, lead organization and construction enterprise bidding and supervision and management; The urban management and law enforcement bureau is responsible for ensuring that the breakfast truck needs to take up the record of the urban road location. The Urban Management Law Enforcement Bureau of each district is responsible for the need to occupy the first instance of the city road operation place, and is responsible for regulating the safe breakfast cars which do not operate according to the prescribed places according to law.
, in addition, the Ji'nan Municipal Public Security Bureau is responsible for the issuance of the market license for the Catering vehicle and the breakfast car, ensuring its passage within the prescribed time; the Municipal Finance Bureau is responsible for the timely implementation of the award funds; the Municipal Food and drug administration is responsible for the construction and management of the related documents of the business catering business; the Municipal Bureau of industry and commerce is responsible for the compliance article. The construction enterprises and chain stores are registered for business and business registration, and the supervision duties are performed according to law. The municipal human resources social security bureau is responsible for the implementation of the relevant support policies for the absorption of laid-off and unemployed people in the safe breakfast project.
[b] will open the breakfast "blind spot" [/b]
according to the relevant person in charge of the Ji'nan Commerce Bureau. The covering area of "breakfast at ease" mainly includes the District of the calendar, the middle of the city, the Huaiyin District, the Tianqiao District, the almanac District, the Changqing district and the Ji'nan hi-tech zone. At present, the leading enterprises participating in the "rest assured breakfast project" have already been 3 of Jin Dali, Chao Xing and fan Fu Zi.
"this year, on the basis of the original, Ji'nan will publicly collect two leading enterprises, build or rebuild the main food processing and distribution center, and develop 50 breakfast chains and 60 mobile breakfast cars." According to the introduction, in the future, Ji'nan will focus on the development of breakfast chains in the community with weak breakfast services, and Breakfast cars are mainly set in crowded public places and business areas.
the person in charge said, in order to better reflect the public opinion, solve the problem of more people to eat breakfast, to open the "blind spot" through media and other channels in March, the public can make suggestions to the business sector in a variety of ways according to their own feelings.
[b], vadley, Van Fu son are accelerating the location of the site [/b]
Ma Anfeng, according to "Van Zi", in order to better nurture the breakfast market, on the basis of last year's 50 fast food cars, this year will increase 50. It is expected that by the end of next year, the city's fast food is up to 150, at least 100 thousand citizens can be solved early Lunch, 60 thousand lunch problem, and nearly 1000 people to start employment and entrepreneurship.
Jin Dali also said that it will further radiation the blind spot area of breakfast in Ji'nan according to the plan. Li Shuxiang told reporters that the location of nearly 10 fast food restaurants has been preliminarily completed. Among them, in the West Passenger Station area of the resettlement of a district, resettlement of two districts have identified two fast food restaurants, and strive to complete within the year. In addition, in the vicinity of the harmony square, the revitalization of the residential area, the South North District of the south of twelve, the north of the Lishan North Road, the vicinity of Wang Guan Zhuang and the Middle School of Yanshan will be newly built, which is basically determined, and there are more than a dozen in the plan. It is estimated that 20 fast-food restaurants will be added this year, bringing the total number to 170.
[b] investment is huge, people difficult to recruit, "street stall" squeeze the market, enterprise appeal - [/b]
[b] breakfast is thin, the government should give more "care" [/b]
interview, many enterprises involved in breakfast operation, breakfast profit is meager, and early investment, market cultivation is also needed. Time, hope that the government departments can increase support.
reporter learned that as of the end of last year, "Van Fuzi fast food car" has reached 50, if all the way, at least 30 thousand people can solve the breakfast, 20 thousand people's lunch problem. But there are only 20 new fast food cars on the market, and the remaining 30 are still on standby for various reasons. Ma Anfeng, the general manager of "Van Fu", told reporters that the pressure of running breakfast is great, the cost of each fast food car is 90 thousand yuan, and then the distribution center and equipment expenditure, the cost of the company has reached 6 million yuan, and the catering enterprises face the difficult problem of lending, all the funds are out of their own. "According to this year's plan, the total investment will be more than ten million yuan, and the cost pressure of enterprises will be great." Ma Anfeng said. "Although the government subsidized 20 thousand yuan per fast food car, it still can not solve the problem." In the report on the development plan of the breakfast demonstration project on the breakfast demonstration project, which has just been submitted to the government department, Ma Anfeng said that, owing to the current problems of rising prices of raw materials, meagre breakfast profits, difficult employment of employees, low consumption ability and large investment in the early stage, the latter need not only the investment of large funds, but also the investment of large funds in the later period. More time and patience are needed to cultivate the market. This requires more government support from the government in order to strengthen the firm's investment belief.
to this, Li Shuxiang, deputy general manager of the golden derley group, also said that breakfast profit is very thin, if not luncheon pulled, breakfast can not be done at all. "Relative to some cities in the south, in Ji'nan, there are not many people who will spend 10 yuan to eat a breakfast. The average per capita consumption of breakfast is below 5 yuan, and the cost of raw materials, artificial, water and gas, etc. is left to the enterprise."
she suggested that the government should give enterprises more explicit and stable tax incentives. Last year, the government gave King Dudley a subsidy to strengthen the production and distribution of the central kitchen, which was very helpful to the enterprise and hoped that the support would be stronger to reduce the pressure on the business in the breakfast.
, in addition, Li Shuxiang believes that the road breakfast points to some extent facilitate the life of the people, but there are serious security risks. At the same time, the existence of street stalls also has a great impact on the business of regular breakfast enterprises. The government should strengthen the planning in this respect. In this regard, Ma Anfeng also believes that the rectification of the operating environment for breakfast and the cleaning of the vendors who do not meet the sanitary conditions can basically alleviate the problems of less meals, expensive prices and health conditions.
[b] breakfast has caused two conferences and representatives to pay attention to [/b]
[b] many times. Ten years ago, the NPC Representative submitted the proposal that [/b]
"the CPPCC members and the NPC representatives are very concerned about the breakfast, and have made several suggestions." Ji'nan Business Bureau official told reporters that as early as 2002, the Municipal People's Congress Song Yuequn put forward the implementation of the "healthy breakfast" proposal.
Song Yuequn, vice president of the Ji'nan Federation of overseas Chinese, often hears foreign guests when he is engaged in foreign affairs. "You Jinan people are not afraid of death!" the reason why this is the reason is that the sanitary condition of the breakfast point is really worrying. To this end, in February 26, 2002, as the representative of the Ji'nan Municipal People's Congress, she put forward the opinions on improving the appearance of the streets of Ji'nan and implementing the breakfast project.
subsequently, the municipal government conducted a thematic study on it and formulated the "opinions on the implementation of breakfast projects in urban areas". In October 2002, Ji'nan started the breakfast project to encourage qualified enterprises to take an active part in the breakfast market. Ginza, Alex Hua Tian, Wan Long and Jin Dali 3 enterprises become the first batch of breakfast project designated enterprises. For a while, the "rest assured breakfast" was flourishing. According to reports, at that time, Ginza Alex Hua Tian's monthly turnover reached about 400000 yuan, and business outlets increased to 127 rapidly. But unfortunately, in the later operation process, enterprises encountered multiple difficulties, Ginza Alex Hua Tian pulled out of the breakfast market, Bandung also declined due to its own reasons.
26 days, the reporter tried to contact Song Yuequn, who had been paying attention to the breakfast market 10 years ago, but after many inquiries, she has already settled in Australia.
[b] [related links] [/b]
[b] policy encouraged: single store maximum award 50 thousand yuan [/b]
according to introduction, in order to encourage more enterprises to participate in the "safe breakfast project", Ji'nan also specially formulated the "Ji'nan safe breakfast project construction management and the management measures for the use of the award for financial funds." . It is clearly pointed out that in order to meet the requirements of "Ji'nan safe breakfast project construction standard", the project will review the "qualified" and publicly show no objection to the construction projects to give a subsidy for the generation of financial funds. The source of funds is guided by the development of municipal trade service industry.
the new or renovated staple food processing and distribution center project award criteria are: 1000 (containing) to 1500 awards 150 thousand yuan; 1500 (containing) to 2500 awards 200 thousand yuan; 2500 more than 2500 (containing) reward 300 thousand yuan. The reward standard of the new breakfast chain store is: the single store use area is 100 yuan (inclusive) to 150 yuan reward 30 thousand yuan; the single shop area 150 yuan or more (including) the reward is 50 thousand yuan. The newly established motor breakfast (lunch) vehicle award standard is: each mobile dining car award is 20 thousand yuan.
[b]: the experience of other countries can learn from [/b]
Xiamen: in 1998, the city launched the "rest assured breakfast project". At present, a total of more than 1500 breakfast cars in the city are active in the streets. It not only solved the problem of re employment of a large number of laid-off workers, but also kept food safety from the source. Last November, Xiamen extended the operation time of breakfast project to 9. In order to avoid trouble, Xiamen also launched a pilot to buy breakfast by credit card.
Suzhou: at the end of 2001, a number of enterprises in Suzhou jointly formed the "Suzhou one hundred rest assured breakfast" company. Combined with the dietary habits of Suzhou residents, breakfast companies have launched 8 kinds of 40 kinds of food, such as cakes, Baozi, porridge, Western food, dairy products and bean products. In order to ensure food safety, the "one hundred assured breakfast" is a strict supplier admittance system, and 8 production suppliers are all well-known catering enterprises in Suzhou. Back at 8:30 in the morning. The distribution process of the whole breakfast was carried out in the close monitoring of the company from beginning to end, and the "two pollution" of food was eliminated.