comic: Gong Zhao Yang
Chen Peng Intern Wang Xueyun
core cue
because Compared with the same brand machine, the assembly machine has a price advantage of more than one thousand yuan, and the Ji'nan citizen Ming Ming (a pseudonym) has assembled a computer from the market. However, what he did not expect was that he was shocked by the first attempt.
the reporter learned from the market that, although the price of the brand computer has entered the era of parity, many people are still keen on computer DIY, and computer assembly shops have also been named "installed supermarket". It is just that the market of "installed supermarket" is not good enough. Consumers who are not very familiar with it can not see clearly the tricky things.
the first test power supply was
in mid December last year. Because of the cheap assembly opportunity, Ji'nan residents assembled a computer at a machine store in the mountain road technology market, spending more than 2700 yuan. But the consumption experience was not very smooth.
"on the day of the installation, I found that the memory strips they put on me had traces of oxidation, which seemed not to be new." He told reporters that at first he didn't care about the problems in the computer's parts, and he found out the problem when the loader was ready to buckle the lid. Is the memory installed by the shop "old and new"? After some theory, the assembly staff finally reinstalled a memory bar for him.
on the third day after the computer moved home, the first time he used it, the spark suddenly appeared on the power interface, which frightened him. After that, he took the computer to the installation shop again and tested it on the spot. "
" after the plug in the power came out of Mars, I was asked to return, the shopkeeper refused. Now, the new power I used was borrowed from their store, and I borrowed a loan at that time. "
at present, this matter has been in the past three months, and the problem is still unsolved. If you are a rookie, you don't talk about it, you have been in the home appliance industry for a few years, and you know a lot of people in the computer industry in the business field, and also have some understanding of the inside of the industry.
says that many of the problems on the market will be treated by simple processing, and will be sold for two times to "new" products by changing packaging, bar code and anti counterfeiting. "Many after-sale or maintenance chain stores have necessary barcode and anti-counterfeiting signs and other necessary accessories." The two selling products, he says, are often sold at a low price in the "big reward" event held during the holiday period, or at a low price when "big customer reimbursement" is the customer's one-time purchase of a large number of products.
the sales chamber tries to explore the consumer through simple language communication. If you are a "rookie", many businesses will make use of the consumer's blind spots. You may have bought a poor model product with a good model money, but you can hardly find fault in appearance. "
according to the introduction, there are first line, second line and three line brands in the computer industry. The three line brand is what we usually call "miscellaneous", which is the most tricky in the middle. "The biggest profit margin of the brand name products is huge profits." The chorus said. Is there a lot of unknown inside of the
the market for the installed machine? The reporter visited the Ji'nan science and technology market on mountain road, and found that the installed store was "blooming all over the land", and many installed stores were named "installed supermarket", and the market was relatively hot.
the owner of a machine shop in the old hall of science and technology told reporters that, under the same configuration, the current assembly machine is one thousand yuan cheaper than the brand machine, but "doing this line is now not making money". He said that because the price of the brand machine is low now, and the price code of the computer products in the market is transparent, the profit of assembling a machine is more than 100 yuan, and the other is sixty or seventy.
side is the "small profits" that this person says. On the other hand, it is the "profiteering" that the chorus says. What is the profit space of the assembly machine industry? Facing the reporter's doubt, the shopkeeper gave an explanation. "For example, a part you selected is priced at 500 yuan, but in practice, it can only be 300 yuan for you." He said that for some managers who like to "do the hands and feet", "low profit" is just a facade. After all, the parts are inside the computer, and the outsiders, especially the consumers who don't know much about the computer parts, can't see the good or bad at all. In this way, a part can make two hundred or three hundred net profit.
reporters learned from another insider that "the old and new" and "shoddy" exist in the market. In addition, U disk, hard disk and so on can "brush" large capacity value, the old memory can also be grind and fill the new, and consumers usually do not care too much of the keyboard, mouse, power and other accessories are also profitable.
the rain from a university student who had been an internship in a well-known Ji'nan installed company told reporters that small installed companies may make profits from "doing hands and feet", and big companies can also make some efforts to sell some second line products. "The price of these second line products is not much cheaper than the first-line products, but the quality is much worse. If you can sell more second-line products through promotional opportunities and festivals, the company can make a lot of money. He said.
but the people in the industry also say that because of the fierce market competition and the higher level of consumers' technology, the situation of cheating consumers is not very common.
in addition, the reporter learned that, in the old hall of science and technology, most operators do not offer invoices to consumers actively. If consumers need invoices, they must pay taxes on their own "tax collection office" on the third floor of the science and technology market. The reporter then came to the "tax office", and the staff told reporters that consumers had to negotiate with the sellers if they needed invoices to see whether their prices were tax or tax. If they did not include taxes and invoices, they had to pay their own money. According to the introduction, the tax rate is 4%.