Re: this summer is hard to find "1 yuan water", the ten largest packaging water in China bid farewell to the 1 Yuan era.
in 2017 of the ten brands of Chinese packaging drinking water in 2017, there are ten potable water of farmer mountain spring, Wahaha, Laoshan, Kangshifu, Tianyuan longevity village, Jing Tian hundred year old mountain, Kunlun Mountains, Leng Xiu soup spring valley, Yi Bao and Tibet 5100.
reporter visited a number of supermarkets and convenience stores in Ji'nan city. In the Ji'nan market, the eight products of farmer mountain spring, Wahaha, Laoshan, Kangshifu, Jing Tian hundred year old mountain, Kunlun Mountains, Yi Bao and Tibet 5100 were found in the Ji'nan market. The retail price of the most often purchased by consumers was 2 yuan, 1.5 yuan, and 2, respectively. Yuan, 1.5 yuan, 3.5 yuan, 5 yuan, 2 yuan and 10 yuan.
apart from Kangshifu and Wahaha mineral water, the price of the other 6 products is above 2 yuan per bottle. And in Ji'nan on the city of the city of Tianyuan not seen in the city of longevity village, Ling Xiu soup Valley, these two packages of water, reporters through their shop to understand that the market per bottle retail prices are 4 yuan and 10 yuan respectively.
it is understood that, as Wahaha mineral water has been raised to 1.5 yuan in 2012, the price increase of Kangshifu mineral water marks the 1 - Yuan era of the ten large packaging drinking water in China.
transportation, packing cost and other factors pushed up the price
for the reason for the price rise of the Kangshifu series of packaging water, the reporter interviewed Li Hai, the general manager of Ji'nan Hai Yun Trade Co., Ltd., who believed that the higher cost pressure was the main reason for the direct push of the price.
"for big brand beverage manufacturers, basically have the production scale effect, with the continuous improvement of production technology and the continuous improvement of management level, the production cost is actually decreasing, and now the beverage industry is fully automatic filling, the production links need not much manual, so this Over the past few years, the rise in labor costs has at least little impact on the production process of beverages. Li Hai said.
"but since last year, the prices of cartons and plastics have increased considerably. This has directly promoted the packaging cost of enterprises, because the bottled water filling plants are distributed in the remote areas near the water source, so the high oil price movement in recent years has also brought a little transportation pressure to the enterprises. "Li Hai said.
it is learnt that in addition to the way that Kangshifu adopts direct price increase, many manufacturers adopt the technique of "disguised" price increase.
Li Hai told reporters that, taking a brand of mineral water as an example, its "disguised" price raising method is that at the same time the price of the factory has not changed, it will "shrink" the dealer's preferential activities.
"for example, we used to send 8 cases for every 100 cases, but now only 2 cases or 3 cases are sent, which leads to the increase in the cost of the dealer's delivery and the increase in the price of the products." Li Hai said.
in addition, Li Hai also told reporters that at present, there are still some manufacturers in the market to test the market by the way that the price of the factory is not rising and the terminal is rising. "If the price of the factory is raised directly, it may be rejected by the dealer, but first to improve the terminal price to test the market reaction, and to raise the factory price if it can be approved for the city place." Not only will it be approved by dealers, but it will also have a greater impact on dealers. "
1 yuan of drinking water left Pulis, ice dew
a reporter visited a number of supermarkets and convenience stores in the city found that the current Ji'nan market consumers often buy packaged drinking water, at present, 1 yuan is still sold only Pulis and Coca-Cola's ice dew these two products. "
" in fact, there are two or three packages of water also sold 1 yuan, but the sale is not good, the consumer approval degree is not high, we are not ready to enter the next step, the sale is not enough to occupy the place. " A convenience store owner said in an interview.
a reporter found that the price of the packaged water sold in a large supermarket is relatively cheaper than the convenience stores and small shops on the roadside, such as 555ML's drinking water and 550ML's Nestle excellent drinking water. The retail price of a supermarket in the calendar area is 1.4 yuan and 1.6 yuan, which is 0.6 cheaper than many convenience stores. Yuan and 0.4 yuan.
, in addition, the whole package of drinking water should be cheaper. In a supermarket in the calendar, the reporter saw 12 bottles of 550ML in the farmer's mountain spring, with an average price of 13.5 yuan, the average price of 1.13 yuan / bottle, and 12 bottles of 550ML for the whole package of drinking water of 8.9 yuan, the average price of 0.74 yuan / bottle, 0.87 cheaper than the retail price. Yuan and 0.76 yuan.