source: Shandong commercial newspaper Author:
this summer hard to find "1 yuan water" / > Master Kang's ten big package water collection
people are buying mineral water in supermarket
since the beginning of this year, Coca-Cola, Wahaha and other big drinks have been raised to raise a tide of price rise. It's bottled water. Recently, Kangshifu drinks Co., Ltd. (hereinafter referred to as "Kangshifu") issued a price increase notice. After the price increase of tea drinks and fruit juice, the company's drinking water products have also begun to raise the price in an all-round way.
reporter visited a number of supermarkets in Ji'nan city and found that the packing water of Kangshifu series has been raised, and the price of 550ML and 560ML is 1.5 yuan and 2 yuan per bottle, respectively, up 0.5 yuan per bottle. Paper / map reporter Wu Shaobo
packing water most favored by consumers
the "2016 Chinese beverage industry satisfaction report", implemented and published by the China Quality Association, shows that the concept of big health is the mainstream trend in recent years. Consumers' preference for high sugar and high calorie beverages continues to go. Low packaging water, functional drinks and tea drinks are increasingly becoming the mainstream consumer choice.
report shows that packaged water drinks are most popular among consumers today, and 24% of respondents consider it the first choice for beverages.
China industry information network (China industry information network), published in the 2018 China Beverage Industry Research Report, pointed out that "13th Five-Year", "more nutritious, more yuan, more personality, more convenient, more intelligent, more cooperative" will become the main theme of the innovation and development of the beverage industry.
Mr. Jiang Zekai, an expert in the domestic beverage industry, told reporters that "the domestic beverage industry market is a new industry developed slowly after the reform and opening up. China's beverage industry has grown from small to large. From the base to the scale, it has gradually become the key industry of food industry in the social market." One. "
in recent years, as the people's material life is rich and the consumption level has increased, consumers are paying more and more attention to health. The beverage industry in China has shown a steady growth of health category, rather than the poor performance of the health category, so the product consumption also tends to choose healthy beverages. Jiang Zekai said.
"it is in this big trend that Chinese people like bottled water more and more," Jiang Zekai said. "On the one hand, bottled water has a greater price advantage than other drinks. On the other hand, bottled water is healthy and quench thirst. It is one of the best choices for low calorie consumers." Jiang Zekai said.
"nowadays, the concept of healthy drinking abroad has become the mainstream." Jiang Zekai said, "in the world, natural mineral water has been called the aristocratic water, such as the French are very fond of mineral water, there are more than 50 large mineral water plants, and Germany has 235 large mineral water enterprises, the total annual output of mineral water is nearly 9 million tons, and the per capita mineral spring water consumption of the Germans is 65 kilograms per year."