It's too short! More than 70% of Ji'nan's more than 40000 advertising companies are only three years old.
Qilu Evening News reporter Sun Yewen
12 day morning, Ji'nan Municipal Bureau of industry and Commerce of the Ji'nan advertising market subject development of the bulletin.
according to the statistics of the Ji'nan Municipal Bureau of industry and commerce, by the end of 2017, there were 46713 advertising units in the city and 11286 new households in 2017, and the number of additional accounts accounted for 24.16% of the total number of households. According to the classification of investment types, 1374 state-owned advertising enterprises, accounting for 2.94% of the actual number of households; 162 owned by foreign advertising enterprises, accounting for 0.35% of the actual number of accounts; 40500 private advertising enterprises, accounting for 86.7% of the actual number of households; 4677 households with individual businesses, accounting for 10.01% of the number of households.
.quot; from the overall development of the advertising business, the advertising industry has broken the monopoly operation,.Amp; lsquo special.Amp; rsquo and.Amp; the only.Amp of lsquo; the rsquo marketing situation, instead of selecting the.Amp market according to its own operating characteristics; Type. .quot; Wang Bing, director of Advertising Department of Ji'nan industry and Commerce Bureau, said that in recent years, the number of private advertising companies and small and medium-sized advertising companies has increased rapidly.
the main body of advertising market in Ji'nan is growing rapidly, but there is also a problem of short duration. .quot; from the time dimension of the establishment of advertising companies, on the basis of 2017, 83.95% of the enterprises under 5 years, of which 3 years are more than 74.24% of the total number of the main advertising market, but only 5.64% for more than 10 years, and more than 0.44% for more than 20 years. .quot, Wang Bing said. In addition, according to Wang Bing, according to Wang Bing, because the number of enterprises specializing in advertising industry (namely the main advertising business) is less than the number of advertising business enterprises,.Quot, loose type.Quot, and the number of enterprises, making the advertising industry have a leading position of less enterprises. .quot; the enterprise itself involves a single field, and the product or service is not comprehensive enough, which leads to the lack of the due.Amp in the whole advertising industry; the source of the power of lsquo; rsquo. .quot; Wang Bing said.