5 million! Ji'nan manufacturing enterprises will be rewarded for the top 500 world brands.
source: Ji'nan times Author:
11 days of the morning of the Ji'nan new and old kinetic energy conversion industry development conference, issued. The opinions of the people's Government of Jinan City on accelerating brand building. According to the opinion, it is necessary to promote the reform of the supply side structure and the conversion of new and old kinetic energy into the main line, accelerate the formation of a number of famous brands with core competitiveness, high added value and independent intellectual property rights, promote industrial transformation and upgrade, and boost the economic and social development of our city.
to 2020 to cultivate Shandong famous brand 180
the main goal of the Ji'nan city to accelerate the brand construction is to increase the number of brands, enhance brand competitiveness and improve the contribution rate of the brand economy. The specific quantitative indicators include, by 2020, 180 Shandong famous brands, 2 or more pollution-free agricultural products, green food and organic food certification of China Quality Awards (including nomination Awards), and more than 25 geographical indications of agricultural products to 145 thousand new 2-3 five star hotels. Every year, 5 country 5A logistics enterprises of "old word" enterprises have reached 10 to 2020, 3 national standardized demonstration (pilot) units, 6 provincial standardization demonstration units (pilot) units, active participation in the revision of international and domestic standards and the new national level of intellectual property rights demonstration enterprises 10 million effective patent ownership to 202 In 0 years, 24 pieces were achieved each year, 20 enterprises were promoted to carry out intellectual property rights marking work, and the export of their own brand products accounted for 20% of the city's total exports.
encourage local enterprises to raise the "gold content"
to strengthen the construction of brand foundation. The opinion is put forward to encourage enterprises to actively undertake the work of the Secretariat of the international, national and provincial standardization technical committee, and to formulate international and national standards, improve the right of discourse and eliminate the trade of enterprise products. Technology barriers encourage enterprises to use trademark rights to invest in shares, pledge financing, license use and transfer, improve brand brand value around the state to promote scientific and technological and financial combination of pilot cities, focus on building a regional scientific and technical financial platform, and realize scientific and technological finance to support brand management experts and scholars. Leading personnel and highly skilled talents declare the "city 5150 talents recruitment plan" and the chief technician of Quancheng.
to cultivate and strengthen Ji'nan brand, Ji'nan city put forward to build the whole image of our city's agricultural products with the theme of "Spring City Agricultural Products" as the theme to speed up the cultivation of the core technology and the dominant brand of the scale, relying on the Ji'nan two machine tool group, China heavy steam, Ji'nan heavy industry, Shandong electrician electric and so on. The equipment manufacturing enterprises, such as the equipment superior enterprises and Joyoung shares, promote the development of the value chain of industrial products to the high-end, and develop a batch of "old word" products with regional characteristics, such as the sun elder sister, Han Du Yi, Jiahua national brigade, Carrey restaurant and so on. The brand influence of old word brand is the backbone of Qilu pharmaceutical, ffida and other pharmaceutical enterprises to speed up the cultivation of biological pharmaceutical brands, to create a batch of restaurant demonstration blocks, safe food production bases and relieved meat and vegetables demonstration supermarkets around the "spring city night banquet" products, plan high-quality tourism routes and promote the construction of high standard spring city. International tourism marking area.
at the same time, Ji'nan also proposed to further strengthen brand promotion and optimize the development environment by establishing joint disciplinary mechanism, enhancing service awareness, strengthening brand publicity and optimizing business environment.
to provide funds, policies and financing support for enterprises
to encourage enterprises to actively invest in brand creation, Ji'nan has increased its financial support for enterprises. For example, Ji'nan's advanced manufacturing industry was awarded the first prize of the world top 500 brands and the "top 500 brands in China" for the first time, with a maximum reward of 5 million yuan and 3 million yuan. 3 million yuan, 1 million yuan and 500 thousand yuan are awarded to the corporate enterprises which have won the China Quality Award, the Shandong provincial governor's quality award and the Ji'nan mayor's quality award. The legal person awarded the new China Quality Award nomination award and the Shandong provincial governor Quality Award nomination award is awarded 1 million 500 thousand yuan and 500 thousand yuan respectively. For the newly recognized Chinese well-known trademark enterprises, give the maximum support of 1 million yuan. Enterprises with different degrees of participation in the formulation of international and national standards should be supported by 1 million to 200 thousand yuan. Those who won the gold medal in Chinese patents or the gold medal in Chinese design were given the maximum support of 1 million yuan and 200 thousand yuan respectively. In terms of
enterprise preferential policies, Ji'nan put forward that enterprise R & D input intensity, as an important basis for declaring all kinds of scientific and technological projects at the municipal level, is given to enterprises with industrial technology innovation strategic alliances or industrial clusters to declare scientific and technological innovation projects, giving priority to enterprises which have won the honorary title of provincial level and above brand. Priority should be given to technical transformation, technology introduction, scientific and technological innovation and the transformation of enterprise patent technology achievements, and priority should be given to the scope of financial special funds.
financing, enterprises with the honorary title of well-known brands at the provincial level and above, their development project loans can be prioritized by financial discount funds to support the private investment market subject to use trademark investment, trademark pledge and trademark license to realize the capital oriented operation of the trademark intangible assets to help the conditional brand enterprises. The industry applies for all kinds of policy funds of the state.