Outdoor ads test City Smart City windbreaker how to wear out taste?
Shun Net - Ji'nan daily author: Fan Li Xin
outdoor advertising, called the city windbreaker. Just as a person's dressing will affect his temperament, the style of windbreaker will affect the taste of the city to a large extent. Good clothing, the city will be pleasing to the eye. From another point of view, outdoor advertising is also a manifestation of urban economic prosperity. To build beautiful Springs in Ji'nan, we must work hard from beauty. In the management of outdoor advertising, is it necessary to dismantle one size fits all, or is it relaxed to local conditions? Using the experience of a model city at home and abroad, this newspaper is for you to explore the clothes of outdoor advertising management.
the outdoor advertising system of foreign countries is not the free
outdoor advertising, which is often labeled as creative, free and open, but in fact, the outdoor advertising system is not free. The United States, France, Japan and so on have strict system of outdoor advertising management, and some penalties are quite serious.
American law is strictly detailed to specific size
the United States federal government, state government, and local governments have relevant legislation for outdoor advertising. The federal government legislates the location, size and content of outdoor advertisements. For the location, the federal government has established two principles: first, advertising can not cause interference to pedestrians and drivers; second, it is necessary to protect and improve the city's appearance. Therefore, on the roof of the building, within 1000 feet of the tunnel, bridge, and wharf, there are no outdoor advertisements on the designated tourist attractions, and in the vicinity of the historical buildings. Some municipalities also specifically stipulate that they will no longer increase the number of billboards in commercial centres, and only allow the sale and rental of existing billboards.
France can not play host to
French world famous, this feeling also affects the creative design of outdoor advertising in cities. The location, spacing density and proportion of the site are fully taken into account of the surrounding environment and density of the city. Its outdoor advertising creative and exquisite, with a typical European style.
in Paris, for example, the city can see more outdoor advertisements, such as shopping center, commercial street, subway or airport commercial area, and the density of these ads are also controlled, not to the city landscape. At the same time, when designing the size and color, the billboards will consider the coordination with the surrounding environment. In order to harmonize with the basic color of the streets of Paris, even the Coca-Cola outdoor advertisement, which has always been used as the visual tone of the big red, has to be changed after entering the Paris street. Japan manages
Singapore strictly controls the number of outdoor advertisements
outdoor advertising management and law enforcement in Singapore are in one department. The law enforcement officers of the Singapore Construction Bureau and the Land Transportation Bureau regularly patrol all places, find unapproved outdoor advertisements, give warning letters to the offenders, and then issue a ticket. If the offender does not pay the penalty, it will be charged to the court.
German high level production design
German management of outdoor advertising is very rigorous and meticulous. Advanced advertising equipment, high level production and design, and periodic replacement show that Germany's outdoor advertising is well-developed and orderly. At the same time, the integration of urban architecture and environment embodies the harmony of individual beauty and overall beauty. The domestic city management standard
a strict one, at present, there are many domestic outdoor advertising management cities. Because of the scarcity of the urban outdoor advertising position, the standard management task is both heavy and controversial, and has put forward a great test to the management ability of the government.
Beijing can be set up first to meet city planning
Beijing has strict rules for outdoor advertising and outdoor electronic screen. Whether a billboard can be set up must first meet the urban planning. The installation of outdoor advertising facilities on residential buildings must be subject to the consent of the residents in the building. Last year, Beijing asked for no advertising on either side of Chang'an Avenue and its extension roads. At the same time, in key areas, any outdoor billboards are subject to the approval of the municipal management department before they can be established.
2006, the administrative licensing system of outdoor advertising in Shenzhen has been greatly reform, and the outdoor advertising planning is first separated from the administrative licensing function for the first time. The city has also carried out the special renovation action of outdoor advertising, in addition to a very few of the historical legacy of the name of the building names and signs advertising need to give a certain buffer period to deal with, other rooftop ads have been dismantled. The appearance of Wuhan's damage to the city is prohibited by the
new version of "management measures for outdoor advertising in Wuhan". Schools, scenic spots, and outstanding historical buildings are banned from outdoor advertisements, and the maximum penalties for outdoor advertisements are raised to 100 thousand yuan without approval. In addition, all outdoor advertisements that interfere with the style, structure and facade color of the building, which hinder the production or the people's life, are also prohibited.
Chengdu perfect outdoor advertising supervision system
in September 1, 2015, the newly revised "implementation measures for outdoor advertising management in the downtown of Chengdu" was formally implemented.
at the same time, the outdoor advertising in the central city of Chengdu is set up according to the related planning, and the 640.4 square kilometers of Chengdu central city, the double flow International Airport and the airport expressway (100 meters on both sides of the road) are divided into three types of forbidden area, setting area and limited area. The outdoor advertisements must be set up in the range of the establishment area and the restricted zone, and they must not affect the appearance of the cityscape and the surrounding living environment and driving safety. At the same time, the shape, scale and color of advertisements need to be coordinated with the surrounding environment. To regulate outdoor advertising and test city wisdom
at the beginning of this year, Ji'nan started to demolish and dismantle and build green and green jobs. Prior to the State Council, the State Council specializes in the investigation and investigation of illegal construction, the provincial Party committee and the provincial government make a clear deployment. The city has taken the dismantling and dismantling as one of the 453 key tasks, and the public also has a voice for social justice and justice. At the beginning of the year, our city had listed the detailed task list of demolition and demolition in 2017, including some illegal outdoor advertisements. To standardize and manage outdoor advertisements, all departments at all levels must act quickly, vigorously and with strong atmosphere, so as to achieve the goal of achieving good results.
survey found that the problem of outdoor advertising in urban areas is mainly manifested as: first, the overall situation is low grade and uneven, and is incompatible with the surrounding environment. Second, poor quality, improper maintenance, resulting in visual pollution, and even there are security risks. Third, the personnel engaged in outdoor advertising management lack the necessary professional quality and aesthetic ability is not strong enough to achieve real sense of management. Fourth, some businessmen despise the audience's feelings, and even cause nuisance.
combing the outdoor advertising management mode of advanced cities at home and abroad, we can find three characteristics: first, strict legislation, a perfect legal system to guarantee second, through the strengthening of the industry self-discipline, standardize the industry management behavior third, pay attention to the coordination and unification of the city landscape. These experiences will help improve the management level of Ji'nan's billboards and the city's image.
experts suggest that the planning results should accurately grasp the relationship between outdoor advertising and urban context, landscape, architecture and other elements. It is suggested that the government and relevant project organizations should choose a professional design team with advanced concepts and strong operational design results. At the same time, the planning of outdoor advertising should consider the future of urban development, and it can not cause the urban visual pollution scheme to remain in the direction and principle, but should be exemplary and operable as far as possible in order to improve the utilization of urban space resources. More importantly, the management and supervision of outdoor advertising should be unified, and the relevant departments should regularly check and clean up the existing outdoor advertising settings, and strengthen the enforcement of illegal advertisements.
the competition between cities is becoming more and more competitive with brand and charm. By sacrificing the rights and interests of a small number of people temporarily, it is possible to change the culture of urban culture which needs longer and more difficult to set up, and eventually become the city capital to attract more resources into the city. Such a strategy seems to be a reasonable business for a longer period of time.