Re: Ji'nan white crane market relocation observation: pain in the rebirth of the invisible future
white crane decoration material market depth of the city central edition of the photos were taken by the reporter Guo Yao
"a poor three years"
in Qin Xiuju's view, the white crane decoration material market is expected to become Ji'nan In the urban area, the first move of the larger professional market, in addition to the willingness of the enterprise, more important is the government support, to provide the market with a new address: the drug Mountain area, in the Lan Xiang Road, the southern side of the headquarters base.
the reporter noticed that in order to promote the relocation of the merchants, the market gate of the white crane also posted the specific location of the new site, as well as the plan design scheme and the effect map. Even so, in the white crane market management plate Ru Chenglong, still full of concern about the relocation: "after all, move one time, poor three years, before not had not experienced."
at first, the white crane decoration material market is located in the south of Beiyuan street, now near the Daming house. In 2002, the market needs to be relocated to the present position of the North Garden Avenue and the North Garden Avenue. The current location is only about 1 kilometers away, but it has a great impact. " Take Ru Chenglong's shop as an example, before every day, there is an order, one month down will also be less than 40; after the relocation, some old customers can not find the shop, sometimes a couple of days, no order.
later, the white crane market intensified its publicity and promotion efforts. After 3 years, Ru Chenglong's business scale was restored. "Although the government has some subsidies, the loss is also tens of millions of dollars," he said. Qin Xiuju recalls, but all things have two sides, there is no need to have, after the relocation of the market, the original only forty thousand or fifty thousand square meters, suddenly increased to 150 thousand square meters, the development of space has become larger. At the same time, the former site was upgraded to become Daming's home and the main retail business. As a result, the layout of various formats of Shandong Baihe group is becoming more and more perfect and reasonable, becoming one of the most comprehensive formats in Beiyuan public enterprises.
"in a sense, without that relocation, there is no white crane today." Qin Xiuju said that every move was a labor and rebirth.
invisible
now, the white crane market needs to be relocated once again to stand on the crossroads. "I knew that this day would come sooner or later." Qin Xiuju said that, so before the government announced the North Lake District demolition plan, she had planned to move to West City, Huashan area, the Yellow River north and other, but because of various reasons not to talk about, did not think of the North Lake area demolition, the government in the drug Mountain area to find a block.
on the future, Qin Xiuju thinks more opportunities. First, the new site has a large market area, covering an area of more than 500 mu with a total building area of 630 thousand square meters, including 430 thousand square meters on the ground and 200 thousand square meters underground, which is more than 4 times the original market area. It integrates building materials market, business building and large apartment. It can not only expand the wholesale building material wholesale, but also extend to two ends. Warehousing logistics, e-commerce, shopping centers and so on, the development space will be greatly broadened.
but in the eyes of industry analysts, the challenge is not small. After all, it moved away from Beiyuan Street building materials home gathering area, attracting tourists is a problem.
but, Qin Xiuju also has his own logic: after the white crane moved over, it will form a new Northwest pole with the surrounding Jinniu building materials and the moon star home. In addition, the position of the new white crane market is more wholesale, the decoration company and the small building materials market of the community will not care much about the distance. Near.
worry and worry about
entrepreneurs always have the confidence that is difficult to understand. This may be a business eye, but one fact can't be avoided: on the one hand, the new site of the white crane market is still being removed and the land is relocated. The total number of 630 thousand square meters is obviously not one day; on the other hand, its present site, the government is required to form a net land in the first half of the year, to complete the sale, and how to coordinate the contradiction?
"this is also my most worried." Qin Xiuju said frankly, what she wants to do now is to strive to make the drawings into reality in the shortest time, and strive for the end of the year to start construction, and will reopen next year. Otherwise, if the existing merchants do not move in, they will lose most easily to other markets.
"I estimate that there will not be too much loss in the short term." Jackie Chan, a building material dealer mentioned earlier, said, "because before that, we have already paid the deposit to the new market and the" fixed "that does not refund. This is also the reason why Qin Xiuju has a foundation: "last year, in order to move to the new market, less than 3 days, more than 3000, is more than two times the old market capacity, indicating that we still recognize the future of the new market, or not to pay."
of course, it also depends on the pace of construction of new markets. If the business is delayed, merchants may stop in time and find other markets. "
" Ji'nan is to build regional logistics center, with building materials as the representative of the professional wholesale market radiation ability must be strong, if further development in the city, obviously has no future. Ji'nan business people, Mr. Li said, suggested that the relevant departments should coordinate and coordinate, and then build a building materials home distribution in the suburbs, in order to enhance the radiation capacity of Ji'nan, and should not take a single market relocation and find a place for emergency, not conducive to the development of the market, and not conducive to the development of the industry.