because it is both cheap and ground gas, most in line with ordinary people's taste, the small commodity market has been in Ji'nan everywhere: the old East Gate There are 3, Honglou business circle has 3, western market business circle has two... However, recently, the saturated market has entered the phase out period. In the case of the old east gate, the DM East Gate market has just closed, and the gold Yan Fu 80% merchants have been evacuated from far away. Behind the sudden trend of development of the small commodity market, what has happened besides the impact of online shopping? Recently, the reporter conducted an investigation and interview.
the old shop is difficult to find it is difficult for the tenant to stay in the old east door three small commodity market.
a lot of idle journalists, Liu Biao,
because it is appropriate to take the ground, most in accordance with universal. Through the common people's taste, the small commodity market has been everywhere in Ji'nan: there are 3 near the old east gate, 3 Honglou commercial area, and two western market business circles. However, recently, the saturated market has entered the phase out period. In the case of the old east gate, the DM East Gate market has just closed, and the gold Yan Fu 80% merchants have been evacuated from far away. Behind the sudden trend of development of the small commodity market, what has happened besides the impact of online shopping? Recently, the reporter conducted an investigation and interview.
[on-site visit] DM East Gate market closes a butt contradiction
recently, the reporter came to the old east gate near the DM East Gate small commodity market (that is, the original people's store Dongmen store) found that the front square is empty and the market door is locked. The doorkeeper said the market was closed two days ago. "According to our contract with the market operator, Ji'nan Yan Teng commerce, it was not until late 8." Mr. Song, who had been operating in the market and now moved to the old east gate, said that the market was closed in advance to make them unprepared, not only the rest of the rent was not retreated, but the deposit at that time had not been retreated.
due to the different business conditions, some lease expires in November this year; some have been given two years of rent for a year, the contract will expire until next year. Therefore, they prosecute the commerce of Yan Teng to the court, and the next ten days of this month will be heard in succession in succession. "How much is it to come back?" Mr. Song said.
is not unique. The small commodity market of golden Yan Fu is not too far to be described in the distance. There are few passenger flows on the first floor. Some shops in it are vacant and are being rents; the two floor is completely empty. "At present, there are only more than 100 merchants left in the market, and 80% of the merchants have been evacuated." Mr. Luo, the operator, said that the market will be transformed in the next stage, and the market for small commodities may be completely ignored.
at present, there are only 3 small commodity markets in the vicinity of old Dongmen, and only the old Dongmen million remittance in the old market is still in operation.
[past brilliance] has been difficult to find
in the old market transformation. "We were open in June 2013. At that time, more than 300 and two floors were robbed of more than 200 shops on the first floor, and sixty or seventy merchants wanted to come in." Song Jinfu, chairman of gold Yan Fu, still remembers the hot spot that he had robbed.
the reason, Song Jinfu analysis, first of all, the geographical position is superior, located in the east gate of Daming Lake, the JiNan East Railway Station, the passenger flow is dense; secondly, the market East, South, west side have bus stop cards, dozens of buses pass through here. "The small commodity market is aimed at the middle and low income groups. The main means of transportation for them is the bus." Song Jinfu said, and the surrounding residents are densely populated, 300 thousand people live within 3 kilometers. Another important reason is that there is a definite message at that time: the old Dongmen small commodity market will be closed for business at the end of the year. "A small commodity shop keeps a family behind it." Mr. Luo said, the old market transformation, merchants need to find a place to continue to operate, gold Yan Fu close to the old market, of course, is the best choice.
DM East Gate market responsible person, Mr. Zhang said, in March 2014, the old Dongmen goods exchange after the transformation and upgrading, only the lack of needleking, pot and ladle and other daily small commodities, so they decided to rent out of the people's shopping mall east gate shop to make small goods. Accurate positioning, coupled with the August 2014 New World Shopping Arcade transformation, many merchants came out to find the venue. The DM Dongmen market opened in October was also unusually hot.
[direct impact] the old market reloading business operators reflow serious
what happened in the Ji'nan small commodity market that led to such a big change? "First of all is the impact of online shopping." Song Jinfu said that at the beginning of the opening of the Golden Swallow, the impact of the business on the store was limited to the department stores, the small commodities were less affected, the reason was simple, the small commodity value was low, the net purchase was added to the express fee, and the cost was not lower than the entity store. However, in 2014, the express fee was reduced, and more and more people used to buy small products online.
in 2014, when gold Yan Fu opened 1st Anniversary hours, some dry clothes merchants on the two floor began to withdraw; in 2015, nearly half of the merchants withdrew. Song Jinfu said he went to the investigation of Zhong Heng and Kou Kou area to find ways to retain the merchants. "The impact of online shopping is only one of the reasons. The most important thing is in the past two or two years, the old market has reopened business and robbed merchants back." Mr. Zhang said, taking the DM Dongmen market as an example, the opening of the new world mall is to see the lack of small commodities and the new world business city to be reformed.
[transformation direction]
at present,
at present, the building of the East Gate market of DM has been completely removed, and the building is hung with a big "rent". According to the briefing, the building has been rented by the company from the urban construction and development company of Lixia District, and the next step will be investment promotion. The reporter asked the next step of business operation, the company related to the company said: "now it is really not sure, the business is not good at present, what kind of business can be recruited, but a big direction is the experience of the business, the small impact of the net purchase of the kind." According to sources, the two floor of the first floor may be catering, and the four floor on the third floor may be a business hotel.
Song Jinfu said that the transition is imperative, where it is also trying to turn to South Korea to work as a South Korean Commodity City, but considering the retail format is given up. At present, Song Jinfu is thinking of doing the living market: "for example, the aquarium, more and more people like to fish, buy live fish can not buy online." In fact, after the relocation of Lantau Peak's great collections, there is no such a large living market in the urban area of Ji'nan.
industry forecast
the big business era has been gradually replaced by community commerce
although the two small commodity markets of DM east gate and Golden Swallow have declined, but still in operation and have been open for more than two years old Dongmen's goods haven't gone where to go. Reporters on the first floor, there are still some shops vacant to rent, 3 floor vacant shops have been changed to children's playground; the original decision to make small goods on the first floor, as well as catering, the four floor of the five floor of the cinema complex, for a variety of reasons still idle.
"not the operators do not work hard, but the market trend and people's consumption habits have changed." Mr. Luo said that in the past, people went shopping in order to make a clear purpose of shopping, and now shopping for amusement and shopping, so the combination of eating, drinking, shopping and shopping was a combination of fire; the single sale business was not good, for example, the small commodity market, gradually replaced by the community business, because in the community, can also buy. Small commodities。
in the view of Mr. Li, a business person in Ji'nan, the big business age of 10 kilometers or even the whole city is already in the past. The age of community commerce has come. People in a small community can buy the needs of life, and do not need to go to the specialized small business market. So it is inevitable.