How does Re: invigorate the night Ji'nan? Traceability: business, tourism and other departments have come out
to build Ji'nan's night tour brand, in 2010, 12 at the end of 2010, the whole line of Ji'nan moat navigation, night in the boat, swimming in the moat, on the side of the fragrant tea soaked in the famous spring water, while listening from the lotus pavilion from the small song, can be entitled "one hundred scenery, jade belt of famous spring" reputation. However, Ji'nan's "Mother River" did not satisfy the wishes of the children in the rich night life. Until now, the night travel brand is still close to obscurity.
June 2014, another night wear brand also appeared. The Ji'nan Tourism Association night leisure branch set up and released the "Spring City Night" tourism brand, and planned joint businesses to launch "spring night" series of thematic activities. However, it can be seen from its official website that no night activities have been updated after its establishment.
besides, Ji'nan has introduced theatrical performances many years ago into hotels and scenic spots, and enriching tourists' leisure activities at night. Garden scenic areas also began to take the initiative to intervene. In 2012, "spring water big bowl tea" and delicious food were introduced to enrich the public's summer night life. Han Yongjun, director of the Ji'nan urban landscaping and Greening Bureau, once said, "only the night life of the citizens is rich, can the night spring be able to retain tourists." The top-level design of the weapon requires consistency and integrity.
of course, Ji'nan's nightlife needs to be considered and integrated into all aspects. For example, the promotion of large shopping places to extend the business hours, delay the bus collection time, these involve the problem of electricity consumption, and in the current Ji'nan residents' nighttime consumption ability, a single consumption pull can not support a large amount of energy consumed. If these measures are implemented, early policy support will surely be needed.
to this, Chen Hua said, "the top design is not reasonable enough, construction ideas for a few years, no continuity, continuity, integrity, and the planning of functional areas is very few." The reporter has found out that the development of the night economy is almost all of the various departments talking about themselves in the field of counterpart, and most of them are occasionally mentioned, and there is no comprehensive overall planning of the relevant departments at the level of the city.
take the commercial area as an example. Over 10 years ago, the end of the shopping mall was around 10 p.m., and this is still the time point. The reporters interviewed many shopping malls leaders attributed the reasons to the cost, but there are also stores began to think of ways to change the status quo. For example, Wangfu street, close to Shimao International Plaza, plans to introduce more bars and other formats to stimulate the night economy.
after 10 o'clock in the evening, there was also the most bustling business. That was night market and barbecue. However, there are some policy and environmental problems in the night market and barbecue on the street. There is a contradiction between the living needs of the citizens and the administration of the government.
"on these issues, the government needs to guide slowly." Wang Zheng analysis, people need, can not simply control, to put forward reasonable opinions, not only plugging not sparse. The government should also carry out reasonable and sustainable planning from the top level design, advance scientific planning in all areas such as community, transportation and commerce. Zhang Ruhua also thinks, now not only the shopping mall, the hotel has the habit of closing the door early, the Jinan people also have the custom of sleeping early, which is not willing to go out of the house. The general demand for the night life of the Jinan people is not very high, and the government needs to be actively guided by the government.
in Wang Zheng's view, the highest state of the so-called "guidance" is the development of the economy, the people have money in their pockets, and naturally they love to go out and consume, and the consumption habits have changed. "
the goal of the four centers of Ji'nan city development recently proposed is very practical, especially in the center of scientific and technological innovation, making full use of the intellectual support of the talents in Ji'nan's colleges and universities to develop the high-end service industry." Wang Zheng said that only the city's overall economic development has improved its income level, and people will spend more time at night to spend money.
generally speaking, cities with better night economic development are cities with more floating population. For example, Shenzhen, Guangzhou and other cities have gathered a large number of migrant workers, the night market is also relatively concentrated, and Suzhou, Hangzhou and other tourist cities, many foreign tourists, the main night life of the passenger flow is the tourist.
Li Tiegang said that in Hangzhou, many tourists went to West Lake to see the night scene. After tourists play, they will go to the surrounding to consume and stimulate the growth of the night economy. Therefore, the rapid growth of Ji'nan's night economy can not be improved only by public transport infrastructure such as buses. If there is no large number of migrant workers and tourists, the night economy in the whole city can not be promoted.
"if you want to earn money from tourists, you have to change some of the problems in the Ji'nan scenic spot." Wang Zheng said directly, such as Baotu Spring, Daming Lake and other scenic spots should be open at night, if it can attract visitors to play at night, some business circles around will be driven, which also needs a unified planning for scenic spots, shopping malls and so on.
Wang Zheng also suggested that Ji'nan should create a broad spring group area, which could have been a famous scenic spot, such as Confucious'temple, Lv Zumiao, Guan Yu Temple and Wang Fu pool from Qu Shui Ting Street to the south of the Spring City Road, and now it is a little "hidden in the boudoir".
in fact, in recent years, through the efforts of all parties, Ji'nan evening entertainment places are increasing, such as the 777 night sightseeing bus, the opening of the night field in the Baotu Spring Park, the opening of the moat, the Ji'nan theatre, the hibiscus Museum, and the major cinemas in the city. However, many reporters interviewed did not even know where to watch the drama. "Many businessmen still wait for guests to come to the old sense. On the one hand, they complain about not having a market, but on the one hand they do not take the initiative to publicize it." Experts say.
we can see that the development of Ji'nan night economy must also enhance the publicity of evening entertainment projects. The relevant departments should jointly carry out some
cultural activities in the entertainment places at night, advocate the active participation of the citizens in order to form interaction and expand the evening, and can also make the Ji'nan evening tourism projects into propaganda films or brochures, small souvenirs, and so on, free of charge in traffic hubs and tourist attractions, and improve night tourism. The audience degree. The evening entertainment project itself should keep pace with the times and constantly integrate resources for packaging to meet the needs of the public and tourists for food, shopping, tourism and entertainment.