How to invigorate the night Ji'nan? Traceability: business, tourism and other departments have come out
Shun Net - Ji'nan times
Lao She's Ji'nan has mountains and water, beautiful, but why this old city did not nourish the prosperity At night? In order to stimulate the night economy, what efforts have been made in this city? How can we improve Ji'nan's night economy from root?
climate is a natural factor that restricts the development of night life in Ji'nan. Wang Zheng, director of the Institute of economic research, Ji'nan Academy of Social Sciences, has been observing the night economics for many years. In southern cities such as Guangzhou and Shenzhen, the night temperature is moderate, and some people still linger in the streets at three or four a.m. Ji'nan is a typical northern city. It is very cold in winter and hot in summer, especially in spring and autumn. It is a disadvantage for developing nightlife.
besides, the consumption concept of Jinan people is still not advanced. In the view of Chen Hua, director of the economic research center of Shandong University of Finance and economics, the consumption habits of the Jinan people are more conservative. They go out and drink a tea at night after dinner, and go home very early. Reporters interviewed a number of shopping malls in charge of people, usually passenger flow day and night is more than the basic level, the weekend is more passenger in the daytime, Ji'nan's night consumption of the city's economic contribution to the economy is not high.
while in foreign countries and Beijing, Shanghai, Shenzhen and other cities with relatively mature night economics, night consumption accounts for a large proportion of business performance. According to the data, the night commercial sales in Shanghai accounted for 50% of the day, and more than 2/3 of Chongqing's catering turnover was realized at night. More than half of the output value of Guangzhou's service industry came from the night economy, and Chengdu's catering, entertainment and shopping became the three major pivot of night consumption.
the reason why the consumption concept is backward is the economic problem. Wang Zheng believes that the young people who are the main body of the night life are relatively low in consumption, while the middle and old people who have economic ability are fond of saving money and saving for the aged.
.Amp, an important carrier of night life, mdash.amp; mdash business complex, some experts put forward the positioning of business in Ji'nan. No, I didn't learn to make the money for the tourists. Generally speaking, cities with better development of night economy are cities with more floating population, including migrant workers and tourism population. Li Tiegang, vice president of the school of economics of Shandong University, once said that the night economy in the whole city could not be promoted without a large number of migrant workers and tourists. In recent years, the Ji'nan complex has been growing up, but the homogeneity is often seriously criticized by people, especially for tourists, what is the meaning of the same shopping mall?
in addition, compared with some developed cities in the night economy, there are many tourist cities around Ji'nan, and it is difficult to retain foreign tourists, and A number of cities around Ji'nan have had a famous night life card, such as Tai'an's Buddhist temple, Zibo's night tour Zhoucun, Zaozhuang's night tour of Taierzhuang.Amp; hellip.amp; hellip Ji'nan has no night program at all, but never did the night moat. Wang Zheng said. Back to business, transportation, tourism and other departments,
Ji'nan night life has been raised for many years, at first the media is talking about it, and then the government has started to intervene. An old media person who had paid attention to this topic said that in the early 90s of the last century, in order to change.Amp, lsquo Ji'nan had no other lights on the road except for street lights.Amp; rsquo started the original lighting project.
in fact, in order to enliven the night economy, many departments in Ji'nan did not pay much attention. As early as 2004, the Ji'nan finance and trade office at that time took a number of measures, such as business business time extended to 22 points, catering enterprises to increase the night, the service industry encouraged 24 hour convenience stores, every district and county to start the construction of snack street. Since then, the Ji'nan municipal commercial bureau has also done a lot of action in the commercial field in order to activate the night economy.
in "Ji'nan city commercial network planning (2012.amp; mdash2020)", we specially put forward the night economic commercial belt, focusing on the development of three areas: one is the red Shang Fang Commercial Street area, the two is the west side of the Silver Plaza Quancheng Hotel and the south of the black tiger spring, and the three is the surrounding area of the Ji'nan gymnasium.
as early as August 2010, the Ji'nan Municipal Development and Reform Commission also made relevant research and report on Ji'nan's night economic development. In the same period, the office of Ji'nan Service Industry issued a number of policies on speeding up the development of service industry to various government departments, and specifically aimed at promoting the development of the night economy. It includes suggestions on building night markets, delaying business in large shopping malls, encouraging bookstores and opening the health rooms at night.
these measures in the business area correspond to problems such as the scattered distribution and closing of stores. In fact, there is another aspect of Ji'nan's nightlife shortage, which is always referred to as the reason, that is, the bus takes too early. Under the suggestion of all parties, in June last year, Ji'nan launched the zero bus network at home, and the 12 bus lines delayed until the wee hours.
but in fact, the zero hour bus promotes the small businesses such as night markets more obviously, and the large commercial format of each trade circle is still "no overnight". Zhang Ruhua, director of the center for transportation planning and research at Shandong University, proposed that the emergence of zero bus is convenient for young people to travel at night, and to a certain extent, it will promote the development of Ji'nan's night economy. However, in order to improve the level of Ji'nan's night economy, we can not simply rely on the zero bus, the bus only provides the support of the basic service, and it also needs the coordination of many other factors. 銆�