Because of the spring, glittering and soaring - Ji'nan TV's new logo surprises.
source: Ji'nan TV station
7 month 18, 9 p. m., at Baotu Spring, a real scene called "spring Chung Lotus" opened the prelude to the long - awaited new Ji'nan TV station bid, at 9:30, the city leader Tan Yanwei, Mou Luyang, Gong Xianqun, Wang Shidun, together with the spectators, press the starting device on the crane bridge on the east side of Baotu Spring. At a time, the cold flame of the water on the surface of the water is gorgeous and the new Ji'nan TV station has been raised from the bottom of the water under the shape of the cheerful water style of the eight national synchronized swimmers. At the same time, the audience of Ji'nan was surprised to find that the seven channels of the Ji'nan TV station have been changed into a new style, and the Jinan people have their own new screen logo!
the original Ji'nan television platform has been used for many years and has become a familiar symbol of the audience. However, with the progress of the aesthetic level of the masses and the change of modern aesthetic interest, the original standard has gradually appeared to be unable to keep up with the development of the times. Many experts and spectators objected that the original color, shape and meaning of the original standard have not fully reflected Ji'nan's long history, culture, distinctive regional characteristics and the new appearance of rapid development in recent years. Therefore, the Ji'nan station started collecting new logo schemes from the beginning of the year, and after several rounds of screening, it finally selected the existing schemes in the design of many famous designers.
the new Ji'nan TV station with the sprouted spring and blooming lotus as the main design elements and creative prototype, its visual image not only contains the lotus flower petals, but also resembles the three springs of Baotu Spring. Modeling, blending the charm of the soul of Ji'nan with the charm of Ji'nan flowers, highly enriched and practiced the unique regional characteristics of Ji'nan. The background of the spring is blue, round, rich and smooth, which symbolizes the warmth and fullness of the water of life, and represents the broad and tolerant nature of the earth. The white and spring tension of lotus petals and the blue of the earth's spring form a strong contrast and visual impact. At the same time, the unfolding of the lotus upwards also represents the spiritual pursuit of the Ji'nan television station. The spring water gushing represents the spirit of Ji'nan TV station and the spirit of seeking breakthroughs. The profound and inclusive earth represents the spiritual realm of Ji'nan TV Taiwan sea. The experts of the review group agree that the design of the new Ji'nan TV station is novel, not only embodies a strong regional color, but also contains a strong flavor of the times and rich cultural connotation; the creative expression is accurate, the language is concise and easy to remember, the composition is concise, the vision is obvious, it is convenient for recognition and memory, and it is not only suitable for recognition and memory, but also suitable for recognition and memory. It is used for color production and monochromatic identification, and is also suitable for the identification of TV screens, and the identification of interview equipment (OB Van), promotional materials and derivatives.
with the approval of the State Administration of radio and television, the new platform is designed to be formally launched in July 18th. In order to make the new logo of the Jinan's own screen appear in a new way, the South Taiwan Taiwan has designed many sets of "mountain spring lake city" and so on. The plan finally determined the starting scheme of "spring and lotus incense" on the side of Baotu Spring. As the main symbol of the Ji'nan television station, Ji'nan and the spring born Ji'nan television station, as the main symbol of the Ji'nan television station, should also naturally be born from the spring. The Baotu Spring, which fully embodies the representative place of the relationship between the spring and the lotus in Ji'nan, shows the organic display in the fashion of the current popular scene, and creates a sound poetry and painting for the start of the new standard. Artistic conception.
at 9:00 last night, the lights of Baotu Spring were coming up, the host Li Yuan and Song Jinbin walked along the spring. The prelude to the scene was opened with the same poetic opening, followed by Cai Qin's "dream". In the sound of the sound, a small boat in the deep Baotu Spring came from west to East, a woman dressed as a song poet, Li Qingzhao, held a bow with a scroll, and eight young girls were dancing in the veranda of the spring. A song of square, the Guanlan Pavilion lights up, three young girls in white and elegant old clothes in the pavilion to play the guzheng, bamboo flute, "the first spring in the world" before a man poets tread on the waves, aloud in the water recite "three feet no flat snow, four often roar half a day thunder." The clouds and mist do not pour, but the sound of the waves strikes the Great Lakes. The lights lit up three strands of spring water, and the whole pool was brilliantly lit. Sixty women dressed in palace lanterns and dressed in palace lanterns were walking through the corridor. On the west side of the bridge, hundreds of fashionable men and women are enthusiastic and passionate in their love for each other. The atmosphere reached a climax. In the music of "love each other", the host invited the leader to come to the crane bridge east of Baotu Spring and press the starting device together. For a time, the water on the surface of the water is gorgeous, one meter and a half diameter, a ray of light, and glittering stereoscopic new standard is rising from the bottom of the water. Eight national synchronized swimmers around the table mark, in the cheerful music, put out a variety of beautiful shapes, symbolizing the lotus blossom, like the spring water out! At the same time, all the TV screens in Ji'nan, the seven channel of Ji'nan TV station and the mobile TV and outdoor large screen are all changed into a new style. Ji'nan TV station 2010 new standard is officially opened!
Ji'nan TV station will continue to adhere to the strategic positioning of "the most wonderful, Ji'nan TV station" after the new bid is officially opened, and will devote more and more colorful TV programs to the audience of the city. In view of the introduction of the new standard, Ji'nan platform will also make a series of broadcast films with different styles and forms of broadcasting, in the shortest possible time to let the audience understand the new bid and love the new standard. On the other hand, we will also organize a series of activities on the theme of "my bid". The special "performance art competition" and the award winning "grand prize in the middle of the table" campaign. The "behavior art competition" is the form of the Ji'nan TV station to join various major communities and units with various forms of behavior art form, deduce the connotation of the table mark. The seven channel of Ji'nan TV station will fully display the series of activities with the theme and the main line of "mountain spring and the Lake City" as the main line. "Set the mark in the grand prize" is called for the audience to collect the mark, use different forms to deduce the mark, win the prize, let the audience cheer for their own table. No matter how the audience is photographing (pictures) is the cut (newspaper) is a painting (picture) is a carving (seal), as long as the collection of more than three table models, you can get fine souvenirs, the more the collection of more awards, the final collection of the audience can get the super prize!