Supermarket bottled water likes to go
daily daily daily news July 17th (reporter Li Mengbo Intern Zhang Baoyan) a bottle of bottled water in the supermarket to sell a few cents, you think possible? Recently, the market for bottled water in the provincial capital has reached a new round of sales promotion, and a number of bottled water fell to the "one dollar", and the cheapest sold only 6 cents. But at the same time, bottled water market also appeared two levels of differentiation, high-end bottled water price did not fall, the most expensive and even more than 20 yuan.
"6 cents a bottle of water, have you read it wrong?"
"6 cents a bottle of water, have you read it wrong?" At 8:30 on the morning of 14, in a large supermarket on Lishan Road, Mr. Zhang wanted to buy bottles of bottled water and picked up a bottle of water. The price of the label was "1 yuan, and the promotion price was 0.6 yuan". Mr. Zhang said puzzled, "in the impression that the price of bottled water in the supermarket is above 1 yuan. If I met a few bottles of bottled water for a few cents on a small stall, I would think it was a fake."
"absolutely not fake, this year bottled water is cheap." The supermarket salesman explains it. As he said, the reporter observed that this summer, the competition in bottled water in the provincial supermarket was very fierce, with 600 milliliters of bottled water, for example, the price of pure water and mineral water was very low, most of which were eight or nine cents per bottle, and the natural mineral water for domestic brands sold between 1.1 and 5 yuan. In the promotion of supermarkets, the discount rates of pure water and artificially added mineral water of many brands are over 20%.
more than 10 yuan of high-end bottled water still does not fall in
bottled water with low end prices. In recent years, more than 10 yuan of high-end bottled water, which appears on the provincial market, is still not falling. It is also 600 milliliters of bottled water. In a supermarket in the provincial capital, the most expensive one is from France. A brand, selling up to more than 20 yuan.
reporters note that these high-end water bottles are often tagged in various ways, such as a "nutritious water" produced from Xinjiang, claiming that the water source comes from the peak of thousands of meters above sea level, including "strontium, lithium, calcium, magnesium" and other elements. Another "alkaline sea water" called the water from "deep water below 600 meters deep water", "no pathogenic microorganisms", "a variety of natural minerals and mineral composition" and so on. After reading the labels of these bottled water, an older consumer told reporters, "is it selling water or health products?" Do you drink these water for health care? " And some supermarket sales staff said that although these high-end water consumption groups, but in the provincial capital sales have not been opened. Why does
bottled water price polarize?
"actually, the motivation for people to buy bottled water is very simple. One is simply quench thirst, and the other is to pursue healthy drinking." The head of the public relations department of a provincial supermarket said that many domestic enterprises now play the lower end of thirst type bottled water. For the thirst type drinking water, the cheaper the market is, the more widely sold, while some foreign enterprises and a few domestic enterprises mainly play healthy drinking water, so it is necessary to use a lot of health concepts in packaging to stir fry. For high prices, the bottled water market is also polarized.
, however, many consumers say that the description of the high priced bottled water, whether it's the advantages of cell nutrition or the fine water molecules, or the precious minerals, is a description of the business. Many bottled water's functional descriptions are all like gimmicks. In this regard, the dietitian also pointed out that the mineral water produced from some special water sources, such as deep ocean and volcanic areas, is likely to be slightly more minerals. But these additional minerals, such as strontium, lithium and so on, have the benefits and benefits of the human body, which have not been fully verified in current medicine.